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TV Ratings Saturday: NASCAR Races Fox to Victory While 'Titanic' Sinks and 'The Firm' Rises

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April 15th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: rating/Share 1.8/6 0.8/3 0.8/3 0.5/2
Total Viewers (million) 6.226 4.427 4.109 2.259

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FOX's decision to air sports in place of its longrunning Saturday franchise COPS looks like a good one. Its broadcast of NASCAR easily won the night in both adults 18-49 and total viewers.

ABC aired part one of its Titanic miniseries which got an 0.8 rating in adults 18-49. For comparison, last week the network’s annual airing of The Ten Commandments got a 1.6 in adults 18-49.

CBS’s 48 Hours Mystery got a 1.2 in adults 18-49, up from a 1.1 last week.

On NBC, Escape Routes got a 0.3 rating in adults 18-49 even with last week. The Firm got a 0.4 up from a 0.3 for its last episode on March 31.

 

Broadcast primetime ratings for Saturday, April 14, 2012:

Net Show 18-49 Rating/Sh Viewers (millions)
FOX NASCAR Racing (8-10PM) 1.8/6 6.23
ABC Titanic (8-11PM) 0.8/3 4.11
CBS CSI: NY - R 0.6/2 3.64
NBC Escape Routes 0.3/1 1.20
CBS CSI: Miami - R 0.7/2 4.13
NBC The Firm 0.4/1  1.99
CBS 48 Hours Mystery 1.2/4 5.51
NBC Law & Order: SVU - R 0.8/2 3.59

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • AppleStinx

    I’d watch any ‘Titanic’ if it has no mention of Molly Brown. Unfortunately, there was no free time to chek this one before it aired.

  • Kyle7

    If The Firm were on ABC we’d be treated to bolded, underlined, over-emphasized focus on how it grew 25% week-over-week and built on its lead-in. I can never decide if I love or hate ABC’s press releases.

  • Tony

    I knew the titanic was going to bomb. I mean I don’t think anybody knew it was on, and if they wanted to see something about the titanic they would have just went to the movies to see it in 3d or watch on dvd. I wonder how it will do tonight. Probably worse than what a OUAT, DH, or GCB repeat would of done.

  • One

    Worth noting – this is about average for NASCAR on Fox outside of Daytona. But hey, if you can get an improvement…

  • Oliver

    I suspect ABC already knew the Titanic miniseries was crap which is why they decided to burn it off on a Saturday. On the upside, I doubt it cost them very much.

    It was a huge flop in the UK. It was critically panned and its ratings quickly fell off a cliff.

  • Patrick G.

    I suspect ABC knew TITANIC was a dud since they put 3/4 of it in the ultimate death slot on Saturday night. Then again, the real Titanic hit the iceberg on April 14, so ABC may have just been trying to coincide these 2 events and air the final hour on the night the ship actually sank. Frankly, the specials on cable have been far more interesting and better done. At least they present new material on the sad disaster. Hard to believe it’s been 100 years! And humanity has learned nothing. Some Costa Concordia anyone?

  • bluone

    I really liked the Titanic miniseries !!! Dumb people would rather watch dopey Nascar !!

  • One @ bluone

    NASCAR IS AWESOME! TITANIC SUCKED MONKEY BALLS!

  • Glen

    Here in Canada, Titanic was shown as four separate episodes. Found the first episode boring but it picked up afterward. The format which it was told was a bit ocnfusing – in the first episode they hit the iceberg 45 minutes into it, then flash back and each hour episode ended with them hitting the iceberg (lots of time shifting). Anyway, I feel ABC wasted the series airing it on Saturday, they probably should have just aired the entire thing on Sunday night.

  • derrick

    people shoudlnt be worried about the firm. NBC doesnt own the rights to it, low ratings ,atleast on NBC,wont be its reason for cancellation.

  • JeffinChicago

    ABC debuting a mini series on the lowest viewing night of the week speaks volumes about the network’s faith in it. The Firm is firmly in the basement. Watching cars drive around in circles for two hours requires zero brain power.

  • JeffinChicago

    Really? The Titanic sank? I thought it was just renamed NBC.

  • city kitty

    I enjoyed the ABC Titanic – it showed story lines that previously were left unexplored. It showed the Downton Abbey writer’s influence and portrayed the English class system as it was – very distinct with little chance to change one’s ‘class.’

  • Trr

    Titanic sinked? haha thats very punny

  • Jason

    Do you have ratings for ultimate spider man or avengers?

  • David Howell

    Imagine what the overall ratings for the night would have been if Fox had aired Q’Viva instead. 48 Hours Mystery might have won the night with a 1.2.

    Fox Sports every Saturday night has to be a winner, the ad revenue will be even better than the 18-49 numbers suggest because of the big M18-34 numbers (although of course the licensing fees to NASCAR/MLB/etc. mean it’s not necessarily cheap television).

  • SOS

    The problem with Titanic: it was made as mini-series with four episodes. Some genius at ABC thought it was a movie and aired Episodes 1, 2, and 3 together and on a Saturday night yet. And, then for good measure threw in Episode 4 by itself. Each episode should have been run on consecutive nights or weekly on say Thursday leading up to the anniversary. I bet the makers won’t work with ABC again.

  • Joseph

    I was surprised “Titanic: The Miniseries” was a ratings flop.

    I thought it would have easily won it’s time period.

  • robert mitchell

    The re-run of C.S.I. finale did very well for Sat.night[4.13 million].This show should be brought back but seems they tied up loose ends,Cale adopts kids,the party including Caine,feels like they knew it was a rap.Had a great run but would like to see it back with Unforgetable.And put back on Mon.at 10pm and have the stinko[HD is great though]5-0 given the Sun 10pm spot,where it would be cancelled right quick.

  • Paul

    I love the Firm I think the repeats will do better because it’s hard to join half way through

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