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Friday Final TV Ratings: No Adjustments for 'Fringe,' 'Grimm' or 'The Finder'

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Written By

April 16th, 2012

A repeat of Dateline NBC was adjusted down a tenth among adults 18-49 versus Friday's preliminary ratings. There were no other adjustments with adults 18-49.

Final broadcast primetime ratings for Friday, April 13, 2012:

Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Undercover Boss 1.7 6 7.010
ABC Shark Tank 1.6 6 5.490
FOX The Finder 0.9 3 3.450
NBC Who Do You Think You Are? -R 0.9 3 4.780
CW Nikita - R 0.3 1 0.880
tvbythenumbers.com
9:00PM NBC Grimm 1.6 5 4.960
CBS ACM Presents: Lionel Richie (9-11) 1.4 4 7.770
ABC Primetime: What Would You Do? 1.4 4 4.750
FOX Fringe 0.9 3 2.840
CW Supernatural -R 0.4 1 1.030
tvbythenumbers.com
10:00PM ABC 20/20 1.6 5 5.230
NBC Dateline NBC - R 1.0 3 4.720

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • s0303

    my bad, wdytyr doesn’t have twice the overall viewers, but still a lot more…makes it worse that wdytyr is on nbc…lol

  • GARebelman

    I’m a fan of Nikita, Supernatural, Grimm and Fringe. I’m just not one of the random ones who post non sense as to why they aren’t doing well. I am fairly confident that Supernatural, Grimm, and Fringe are similar audiences so its genre overload.

    If Dateline was put from 8 to 10 and Grimm Friday at 10, I think it could do better.

  • Fake Me Out

    IMHO

    The really sad part for Fringe is it wasn’t even up against a full slate of competition … a CW repeat and a special on CBS … one wonders how low it would have been with a new Supernatural and a new CSY:NY.

    I’m not trying to rile up Fringe fans … much … but if Fox renews with these ratings it makes them look like a farce. This new episode did just a bit better than double (0.9 vs 0.4) against a Supernatural repeat. No matter how “sweet” the WB tries to make it, assuming these reports of possible renewal aren’t just smoke, if Fox accepts it will bite them in the a** in the long run bring back a show getting less than 1.0 in the demo and fewer than 3 million total viewers.

    YMMV

    Help save Endgame and watch season 1 on Hulu

  • SarahL

    @GARebelman

    Robert and Bill must have huge smiles on their faces no Saturdays. :) It does make me roll my eyes how some of the fans of those shows try to drag Grimm into their dramas.

  • MattG

    It’s not impossible that Fringe gets renewed but I don’t see it yet… this Friday lineup is costing FOX money (Advertising!!!). I’m not sure WB can make that go away simply by giving them Fringe cheaper. I guess they’d have to pay FOX ;)… which they don’t really need since Fringe should have enough episodes for syndication. Anyway…. if Fringe gets a final season that’s great for the fans so GOOD LUCK !!!

  • DougF

    @Hades

    The problem is they are targeting W18-34 too much. Every show except Supernatural and Nikita (which Nikita is kind of debatable) just shouts W18-34 demo. Which if I had to guess is probably the least populated demo.

    They need to bring in some sitcoms or something. Maybe a drama or thriller the doesn’t have a female as the lead. Yep, the only show that doesn’t have a female lead character is Supernatural.

    That’s the problem with The CW they target the W18-34 way too heavily. Just watch at some point next season Vampire Dairies will drop down to a consistent 1.0-1.2 because the A18-49 will just move on from the show or set it to DVR, while W18-34 will still watch it live.

  • GARebelman

    @SarahL

    Big smiles indeed! :) The bizzare reasons people come up with as to why there shows are failing are always great for laughs! :D

  • SarahL

    @GARebelman

    I am fairly confident that Supernatural, Grimm, and Fringe are similar audiences so its genre overload.

    I see this claim all the time and I don’t buy it. If it was true, then Grimm’s 1.6 this season would have subtracted from Supernatural and Fringe paltry ratings. This is clearly did not happen. All three shows have separate audiences who do not watch the other live. A subsection might watch the other shows alter on DVR, but the DVR numbers show that most of the DVR viewers watch Grimm over the other two.

    If Dateline was put from 8 to 10 and Grimm Friday at 10, I think it could do better.

    I am pretty sure that Grimm would not do better at 10 when most of the younger audience is out partying.

  • SarahL

    I forgot to add to my previous post:

    I think that if any move would help Grimm, it would be moving it to 8:00 p.m. This would allow more people to watch it live before heading out for the night and avoid its horrific lead in, Who do You Think You Are?

  • DougF

    @GARebelman

    Want to hear an interesting fact?

    Supernatural, Grimm & Fringe have gone against each other with new episodes only 7 times this season.

    Since after November 18th they have only gone against each with new episodes 4 times.

    The ratings for those 4 times

    Jan 13 Grimm 1.4/Fringe 1.1/SPN 0.8
    Feb 3 Grimm 1.4/Fringe 1.2/SPN 0.8
    Feb 10 Grimm 1.6/Fringe 1.1/SPN 0.8
    Mar 30 Grimm 1.2/Fringe 1.2/SPN 0.7

    That all changes starting this Friday though, as they are all new every Friday until their seasons are over.

  • Fred

    @The End

    “Of course DVD/Blu Ray sales mean nothing against low TV ratings but leave room for Warner Bros to offer a much lower fee to Fox to get the show back on the air.”

    DVD sales don’t mean much to production companies these days. The market for DVDs/BluRay has fallen through the floor. Online sales may matter more now, but still not enough to cut a deal with Fox.

    International Sales do still matter though.

  • RS

    I watch Grimm live when my favorite, SPN, is a rerun. I think Grimm could be a 7:00 (Central) show.

  • z00t

    @The End

    Mind linking me those great DVD/Blu-ray sales?

    PS I don’t need you to link them for me, I know they are dismal. But perhaps searching for them might lead you to figure out just how small DVD/Bluray sales are in general (not Fringe specifically, in general)

  • JC

    Finder is a great show. Not sure where all the hatred for it stems from. I will say that Friday’s episode was a waste. I am not sure who is responsible for which shows air when but they pulled this out of the early eps and aired it Friday. The continuity was all off.

    Anyway, hope it somehow gets renewed but not holding my breath.

  • Anthony

    Want to hear an interesting fact?

    Supernatural, Grimm & Fringe have gone against each other with new episodes only 7 times this season.

    Since after November 18th they have only gone against each with new episodes 4 times.

    The ratings for those 4 times

    Jan 13 Grimm 1.4/Fringe 1.1/SPN 0.8
    Feb 3 Grimm 1.4/Fringe 1.2/SPN 0.8
    Feb 10 Grimm 1.6/Fringe 1.1/SPN 0.8
    Mar 30 Grimm 1.2/Fringe 1.2/SPN 0.7

    That all changes starting this Friday though, as they are all new every Friday until their seasons are over.

    This shows that they don’t have an audience overlap. Grimm fluctuated up and down without affecting the ratings of the other two.

  • Mickey 1.0

    @GARebelman
    I’m a fan of Nikita, Supernatural, Grimm and Fringe. I’m just not one of the random ones who post non sense as to why they aren’t doing well. I am fairly confident that Supernatural, Grimm, and Fringe are similar audiences so its genre overload.

    If Dateline was put from 8 to 10 and Grimm Friday at 10, I think it could do better.

    I keep seeing posts from people who want to watch all three shows. Seeing as they are all of a very similar genre, it’s just common sense to think they would appeal to a lot of the same genre fans. I really think the networks made a bad move when they caused genre overload (NBC in particular, as it was last man in.)

    @SarahL
    I see this claim all the time and I don’t buy it. If it was true, then Grimm’s 1.6 this season would have subtracted from Supernatural and Fringe paltry ratings. This is clearly did not happen. All three shows have separate audiences who do not watch the other live. A subsection might watch the other shows alter on DVR, but the DVR numbers show that most of the DVR viewers watch Grimm over the other two.

    There’s a hole in your reasoning. You say Grimm has not subtracted from Fringe’s and Supernatural’s “paltry” ratings. (Incidentally, Supernatural is the second highest rated show on the CW in spite of the fact it is in its 7th season and on Fridays. Shows are compared within the same netowrk, not across networks.) This may be the case, though the jury’s still out on whether or not it is affecting Fringe.

    But you have obviously not considered the fact that Fringe and Supernatural are subtracting from Grimm’s potential ratings. When Grimm started, Fringe and Supernatural were already established. So we can’t see if its ratings went down once it was competing with two other genre shows.

    However, Grimm’s DVR+7 ratings are through the roof. Last figures put it in the number 1 spot with a whopping 93% increase. It almost doubled its numbers with DVR. This increase is significantly more than the other Friday shows, which come in around 57% (Supernatural) and 67% (Fringe). Grimm scored almost 20% higher than the number 2 show at 75% (Nikita). This would seem to indicate there is more than the Friday Factor at play here, and logically that’s the genre overload in that slot. A significant number of viewers can’t watch Grimm live because they’re already watching Supernatural or Fringe, so they DVR it. But as we know, advertisers and thus networks don’t care about DVR ratings, so that 93% increase isn’t doing Grimm any good. Only Live matters.

    http://all-spn.livejournal.com/1838118.html?view=10233638#t10233638

    So the DVR numbers would seem to indicate that Grimm is the show being DVRed instead of watched live because it is competing with two other genre shows, which have had years to establish loyalty, routine, etc. When I see comments from genre fans who want to watch two or more of the three genre shows on Friday at 9 p.m., I have only once seen one that watched Grimm live instead of DVRing. Supernatural or Fringe are almost always the ones watched live in this situation. It thus stands to reason that if the dimwits at NBC hadn’t figured Grimm for a lost cause and stuck it in the worst spot, it might be getting even better ratings than it is now. It might’ve stayed above 2.0.

    Do you seriously have a problem with me saying Grimm would be doing even better if it were in a better spot? I don’t want all the genre shows dumped on top of each other and exiled to the least-watched night of the week. I think genre fans and shows should be treated with more respect, and given a better shot at higher ratings. I’m not saying this because I want to blame Grimm for other shows’ ratings. (And all the comments I’ve seen by Supernatural fans were that Supernatural was unaffected by Grimm.) In fact, what I’m saying reflects positively on Grimm–it could’ve done even better had NBC treated it better.

    It doesn’t matter for Grimm right now, it’s already renewed. But what about next year? Ratings tend to fall year to year, and Grimm is at 1.2-1.6, so it doesn’t have a lot of leeway. NBC’s new shows flopped this year, but they’re going all out for next year and they might have a lot more shows rated higher than Grimm. You might want those Fringe and Supernatural fans watching Grimm live next year, instead of DVRing. Moving it to 8 p.m. would be a start, though I think Grimm’s ratings and DVR numbers deserve a weekday.

    And btw, you have not been above the “drama.” You can’t claim moral superiority and then diss the two other shows’ fans and ratings. The use of the word “paltry” went beyond just describing the ratings as low and into deliberately demeaning. It’s the kind of thing that sparks drama.

  • Ralph Hahn

    Lionel Richie: Is that Nicole Richie’s father??? ;-)

    I had to complain about my downstairs neighbors. They were watching Lionel and started dancing on the ceiling.

  • Mickey 1.0

    I’m putting this link in a separate post so I don’t end up in the spam filter. If you look at where Grimm is on the Cancel/Renew Index, it’s already in the middle of the totem pole, #10 out of 20 (including already cancelled shows.)

    http://tvbythenumbers.zap2it.com/2012/04/10/nbc-harrys-law-will-be-canceled-star-producer-a-squinty-jillion-viewers-to-the-contrary/127456/

    This is why I’m saying NBC should do whatever they can to shift Grimm’s phenomenal DVR numbers towards Live ratings as much as possible, by moving it to 8 p.m. so Fringe and Supernatural fans can watch it live. And possibly moving it to a night with more viewers if they promote the hell out of the premiere to make sure people know what it’s new time is. (So long as NBC isn’t stupid enough to move it across from Once Upon a Time…)

  • Mark Wood

    Mickey 1.0

    Using live adults 18-49 with only one decimal point is going to give you a really large margin of error for results.

    Total viewers (especially to three decimal points give you a much sharper picture of a shows audience with DVR.

    Per Marc Berman (a week or so ago) for season to date (originals only) Live Plus 7.

    Fringe gains the most from DVR’s out of those three shows 56.7%.
    Grimm was 41.7%
    Supernatural was 40.8%

    When a different site actually provided charts for 7 weeks this season, you saw in general viewers (which have a very little error, agin to three decimal points) are typically much lower then adults 18-49 (rough average (agin one decimal point gives a lot of leeway for what the actual growth really was.

    Now i we got even to the second decimal for demos it would greatly reduce the range that each show could actually be improving upon.

  • Mark Wood

    Mickey 1.0

    Actually each of those three shows see increases of 100 plus percent from DVR’s you forget that a good chunk of DVR viewing is included in live same day numbers.

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