Friday Final TV Ratings: No Adjustments for 'Fringe,' 'Grimm' or 'The Finder'

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April 16th, 2012

A repeat of Dateline NBC was adjusted down a tenth among adults 18-49 versus Friday's preliminary ratings. There were no other adjustments with adults 18-49.

Final broadcast primetime ratings for Friday, April 13, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Undercover Boss 1.7 6 7.010
ABC Shark Tank 1.6 6 5.490
FOX The Finder 0.9 3 3.450
NBC Who Do You Think You Are? -R 0.9 3 4.780
CW Nikita - R 0.3 1 0.880
9:00PM NBC Grimm 1.6 5 4.960
CBS ACM Presents: Lionel Richie (9-11) 1.4 4 7.770
ABC Primetime: What Would You Do? 1.4 4 4.750
FOX Fringe 0.9 3 2.840
CW Supernatural -R 0.4 1 1.030
10:00PM ABC 20/20 1.6 5 5.230
NBC Dateline NBC - R 1.0 3 4.720


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • Dahne

    It means nothing I know but it feels good to see Supernatural beating Vampire Diaries in total viewers even if it is repeat. Sometimes you just have to reach for whatever you can get.

  • SarahL

    @Mickey 1.0

    I only read the first four sentences before skimming your long meandering post full of unsound reasoning, misdirection and the old straw man argument which does not change the fact that you have no substantive evidence to support the false reasoning that you and others are constantly trying to spread that somehow Grimm, Fringe, and Supernatural are effecting each other’s ratings.

  • Mark Wood

    so many people have chimed in, while its certainly possible that there is some level of crossover (realistically there would be some, hell there would be some for almost any programming).

    But the only way to know if there is a substantial amount of crossover between the three shows, (or even just two of the shows) is to get the specific data from Nielsen’s that track the patterns of each person in the sample.

    Without that data, its purely speculation,

    And unlike decades past where the only game in town was broadcast networks, there are now literally hundreds of other options where viewers can migrate weekly to and from.

  • Chris

    Eh, I don’t know, I think Mickey 1.0 makes a few good points.

    If I was NBC (and man am I glad that I’m not, it must SUCK to have to run that network), I’d be skittish about moving Grimm around the schedule — it’s doing well enough on Fridays to be profitable, and messing with that could blow the whole thing — but putting it an hour earlier on Fridays could be a smart move. Instead of letting two other genre shows compete with it head-to-head, you could sidestep that whole mess and potentially get THOSE viewers, too. It’s unlikely that any of Fringe’s audience was watching Kitchen Nightmares, right? Even if you only picked up half of ’em, that would be enough to raise your ad rates and make more money.

    Or at least, it would have been a smart move if they’d done it this year, since Fringe’s chances for even a 13-episode season 5 order are minimal.

    (I wonder if Fox could be convinced that it’s worth keeping Fringe around just to undercut NBC’s ratings? Nah, probably not — NBC’s track record suggest that you don’t need to spend money going after them, because they’ll sabotage themselves for free. :D )

  • Justin121

    FOX renewed Dollhouse, ‘Till Death, cancelled Family Guy twice and BreakingIn twice.

    A Fringe renewal is not out of the question. It could go either way.

    And Anna Torv is Murdoch’s niece :D

  • Cand.B

    I like the finder and it’s quite a good show…the last episode was very nice! fox decided to kill the show moving it on fridays.

  • gregg

    i can’t believe how well sharktank does

  • DougF

    How many times do I have to reiterate the fact that moving Grimm would have little bearing on the rating?

    Grimm last month against a repeat of Supernatural and no Fringe at all for two straight weeks in early March got a 1.6 & 1.5. It gets that number going against new episodes of Supernatural & Fringe

    Nov 4th Grimm 1.8/Fringe 1.3/SPN 0.8
    Nov 11th Grimm 1.6/Fringe 1.1/SPN 0.8
    Nov 18th Grimm 1.6/Fringe 1.1/SPN 0.7
    Jan 13 Grimm 1.4/Fringe 1.1/SPN 0.8
    Feb 3 Grimm 1.4/Fringe 1.2/SPN 0.8
    Feb 10 Grimm 1.6/Fringe 1.1/SPN 0.8
    Mar 30 Grimm 1.2/Fringe 1.2/SPN 0.7
    Now here are the ratings of new episodes that went against repeats of SPN & Fringe

    Dec 8 1.6
    Dec 9 1.6
    Dec 16 1.5 (only went against a repeat of SPN, no Fringe)
    New Episodes of Grimm vs. New Episodes of Fringe (No New Episodes of SPN)

    Jan 20 Grimm 1.8/Fringe 1.1 (SPN repeat 0.4)
    Feb 24 Grimm 1.5/Fringe 1.2 (SPN repeat 0.4)
    Apr 6 Grimm 1.3/Fringe 1.0 (SPN repeat 0.3)
    Apr 13 Grimm 1.6/Fringe 0.9 (SPN repeat 0.4)

    As you can see Grimm averages the same rating going against new episodes of SPN & Fringe, as it does going against repeats of them.

    Moving Grimm to another time slot would almost certainly not increase its ratings.

  • DougF


    Dec 8 1.6
    Dec 9 1.6
    Dec 16 1.6 (only went against a repeat of SPN, no Fringe)
    Mar 2 1.5 (only went against a repeat of SPN, no Fringe)
    Mar 9 1.6 (only went against a repeat of SPN, no Fringe)

  • Bob Smith

    lol @ people saying Fringe won’t be renewed. It’s practically guaranteed at this point.

  • me

    I totally agree with both JC & Cand.B about the Finder. I really like this show too! I did not notice that last week’s episode was out of order. I’m also not that hopeful that it will get renewed. but it would be nice if it was!

  • Chief

    I watch Fringe but I don’t care if it gets cancelled anymore. It has become a little too strange. Too bad about The Finder, I enjoy this show. It is like a light drama, not too serious.

  • Billy

    I don’t watch it but does Grimm have a plot that goes through the series?

    if not then that might explain the viewer ratings considering Fringe has plotlines that are more for people who have watched the show from the beginning (well stuff about the Observers anyway) rather than somebody who could casually watch a “monster of the week” episode which they’ve had a bit too much of in season 4 but it’s not made a huge difference to viewing figures it seems

    if Grimm only has different fairy tales or whatever coming to life every week then that’s good for a casual viewer who doesn’t have to invest in the show that you might have to do with a show like Fringe which is deep into it’s 4th season

    probably a discussion for another time but it won’t be long before plot driven dramas are isolated to the cable channels, too much reality TV influenced stuff and sitcoms/dramas that require less thought on screens nowadays

  • AC75


    “And Anna Torv is Murdoch’s niece”

    Oh Justin, don’t you know you’re not supposed to mention that around here? You could be harassed.

  • Richard Steven Hack

    I’m a fan of Nikita, Supernatural, Grimm (to a lesser degree) and Fringe. I watch all four shows – because I download them. So I don’t care about conflicting times.

    I don’t see Nikita as being in the same genre as the other three. If one is a sci-fi purist, one could argue that Fringe isn’t in the same genre as Supernatural and Grimm either. The latter two are fantasy, the former is sci-fi. Nikita is spy/action.

    Nonetheless, I suspect a lot of people consider sci-fi, fantasy and action as all one “genre” compared to comedies and dramas. The first three are frequently referred to in the aggregate as “genre”. It’s the sort of stuff you see at Comic-Con every year. So there is some overlap in viewers.

    Fringe is doomed. It will not be renewed. And AC75 is right, Justin, the old saw about Anna Torv being Murdoch’s niece has been rebutted to death here.

    Billy: Grimm has some background to it, but they’ve been very haphazard about following it. The main issue is Sasha Roiz’s character. He’s clearly antagonistic to the Grimm but hasn’t done much about it except in the last couple of episodes. This is why I’m not that interested in the show – it’s been mostly pure procedural with very little serial component. It’s not badly done, but it’s not that compelling to me without a more extensive story line.

  • Geordiegirl1967

    @the End
    Mind linking me those great DVD/Blu-ray sales?

    PS I don’t need you to link them for me, I know they are dismal. But perhaps searching for them might lead you to figure out just how small DVD/Bluray sales are in general (not Fringe specifically, in general)

    The $ DVDs make may be small beer for more expensive shows, that don’t sell that well on DVD. But it can be very important. I don’t know about any other shows, but the DVDs of SPN make WB upwards of $16m each season in the US alone. That set against an estimated $40 to $50m cost of making a season is a significant contribution to the costs of making the show.

  • Geordiegirl1967

    @ Mark Wood

    Sorry I don’t totally follow all your points
    Using live adults 18-49 with only one decimal point is going to give you a really large margin of error for results.

    Total viewers (especially to three decimal points give you a much sharper picture of a shows audience with DVR.

    This I totally agree with, and have made the same points myself. But I don’t follow the figures you gave;

    Per Marc Berman (a week or so ago) for season to date (originals only) Live Plus 7.

    Fringe gains the most from DVR’s out of those three shows 56.7%.
    Grimm was 41.7%
    Supernatural was 40.8%

    I know that based on demos to 0.1 SPNs average +7 DVR % for the season so far is +53%. The figure you quote is only 40.8%. This seems off to me. Of course a 0.8 can be anywhere from a 0.75 to a 0.84, but your average implies that SPNs live +SDs are rounded down and the +7DVR rounded up consistently throughout the season for the % to a greater degree of accuracy to be so much lower than the % based on the demos to 0.1. That doesn’t feel right. I would have thought roundings up and down would be more evenly distributed. The average %s for Fringe and Grimm look broadly consistent with the season averages based on 0.1 demo points, so the same issue doesn’t seem to have affected them.

    When a different site actually provided charts for 7 weeks this season, you saw in general viewers (which have a very little error, agin to three decimal points) are typically much lower then adults 18-49 (rough average (agin one decimal point gives a lot of leeway for what the actual growth really was.

    Sorry I didn’t understand this point. How can general viewers – which I assume means total audience – be less that A18-49?

    Do you have links to the info you quote in your post? I’d be really interested to see it. Thanks.

  • allen b

    Fringe is the BEST

  • AC75

    Fringe is the WORST

  • z00t

    Geordiegirl1967 I don’t know about any other shows, but the DVDs of SPN make WB upwards of $16m each season in the US alone.

    That’s a completely made up figure.In 2011 Supernatural sold 148,000, 30,000 and 16,000 units respectively in the first 3 weeks of the season 6 dvd release. Then it dropped off the charts ( search around the-numbers(dot)com if you don’t believe me). That’s around $7million in sales (not actual revenue for WB, take away the retailer’s cut, production cost for the DVDs themselves, promotion costs, the studio typically earns around 50% of sales in profit). DVD sales (as you can see from the number of units sold per week) typically taper off a month after a DVD is released. So no, Supernatural didn’t sell $30 million worth of DVDs for the WB to earn $16m. At best it may have sold around $9 million, at best WB earned $5m off that.

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