'GMA' is #1 for the Week--Poised to Break 16 Year Winning Streak with 'Today Show'

Categories: Network TV Press Releases

Written By

April 16th, 2012

via press release:

Fast Finals:GMA is #1 for the Week--Poised to Break 16 Year Winning Streak

with “Today Show”


GMAOutdraws “Today” by 13K Total Viewers for Week


GMA Up Year-to-Year in Total Viewers While Today Declines



For the week of April 9, 2012, ABC News’ “Good Morning America” drew 5.147 million Total Viewers, to rank No. 1 for the week, outperforming NBC’s “Today” (5.134 million) by +13,000 Total Viewers, according to Fast National Preliminary Nielsen data.  In the process, “GMA” outdrew “Today” during the course of a week for the first time in more than 16 years – since w/o 12/4/95.


“This is an exciting day but we will save any celebrating for when the final numbers come in on Thursday. Like every week, we want to thank our loyal viewers, our stations, our amazing team of Robin Roberts, George Stephanopoulos, Sam Champion, Josh Elliott, Lara Spencer, and our dedicated staff and crew for getting us to this amazing point,” said Tom Cibrowski, Senior Executive Producer.


“GMA” improved on the year-ago week by +7% in Total Viewers (4.812 million on w/o 4/4/11), while NBC’s “Today” (-9%) decreased.


For the 3rd time in the last 4 weeks, “GMA” ranked as the No. 1 morning newscast twice during the course of a week in Total Viewers, out-delivering NBC’s “Today” by +366,000 on Wednesday (5.585 million vs. 5.219 million – 4/11/12) and by +333,000 on Friday (5.085 million vs. 4.752 million – 4/13/12). 

  • Pinkle

    I really think the four hour format of Today is hurting the show, not helping it. They have to spread out everything over the course of four hours, which can make some hours very dull.

    I don’t watch GMA, so I don’t know what’s causing people to turn to that show.

  • Ruth

    I knew that the Sarah Palin thing would hurt the Today Show. I was very disappointed that they did that. I still watch Today. but not as much as I used to. I don’t like Ann Curry as the co-host at all and some days I’m just not interested in what the segments are (like the Duggars and Octi-mon. I wouldn’t watch that day at all. The whole situation with Ann Curry is a very sensitive thing to deal with. I guess they will just ease her out.

  • Ted

    I’ve been a loyal fan of the Today show for over forty years and have rarely watched GMA. But putting Sarah Palin on the show, albeit for just a short time, has left such a bad taste that I am now entirely turned off from watching Today again. Unfortunately this will have repercussions, similar to Susan G. Komen initially pulling the plug on Planned Parenthood. It will be tough for them to come back, even with a public statement expressing mea culpa on their part. Another big faux pas on the part of NBC management. Could this have been influenced by Comcast? I wonder.

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