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Live+7 DVR Ratings: 'The Big Bang Theory' Tops Absolute Ratings Gain, 'The Firm' Tops % Gains, 'The Mentalist' Tops Total Viewer Gains in Week 28

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April 16th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 64 such programs in the data for the week ending April 1.

During week twenty-eight of the 2011-12 broadcast season  (March 26, 2012 - April 1, 2012The Big Bang Theory topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periodsThe Big Bang Theory posted a solid gain of 1.6 adults 18-49 ratings points.

The Firm had the largest percentage gain with a whopping 133%  18-49 ratings increase from DVR viewing.

The Mentalist led the absolute average viewership gained from DVR viewing adding  3.4 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Big Bang Theory, THE-03/29 CBS 4.7 6.3 1.6 34%
2 New Girl-03/27 FOX 2.6 3.9 1.3 50%
3 Person Of Interest-03/29 CBS 3.3 4.4 1.1 33%
4 SMASH-03/26 NBC 2.1 3.2 1.1 52%
5 Family Guy-04/01 FOX 2.5 3.6 1.1 44%
6 Grimm-03/30 NBC 1.2 2.3 1.1 92%
7 Mentalist, THE-03/29 CBS 2.7 3.8 1.1 41%
8 VOICE-03/26 NBC 4.5 5.6 1.1 24%
9 Once Upon A Time-04/01 ABC 2.8 3.8 1.0 36%
10 American Idol-WEDNESDAY-03/28 FOX 5.3 6.2 0.9 17%
11 ALCATRAZ-03/26 FOX 1.5 2.4 0.9 60%
12 Desperate Housewives-04/01 ABC 2.6 3.5 0.9 35%
13 GCB-04/01 ABC 1.9 2.7 0.8 42%
14 Castle-03/26 ABC 2.3 3.1 0.8 35%
15 Fringe-03/30 FOX 1.2 2.0 0.8 67%
16 Up All Night-03/29 NBC 1.3 2.1 0.8 62%
17 Touch-03/29 FOX 2.7 3.5 0.8 30%
18 NCIS: LOS ANGELES-03/27 CBS 3.0 3.8 0.8 27%
19 NCIS-03/27 CBS 3.5 4.3 0.8 23%
20 Body Of Proof-03/27 ABC 2.0 2.7 0.7 35%
21 AWAKE-03/29 NBC 1.0 1.7 0.7 70%
22 CSI: NY-03/30 CBS 1.6 2.3 0.7 44%
23 Rules of Engagement-03/29 CBS 2.7 3.4 0.7 26%
24 Raising Hope-03/27 FOX 1.5 2.1 0.6 40%
25 30 ROCK-03/29 NBC 1.5 2.1 0.6 40%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FIRM-03/31 NBC 0.3 0.7 0.4 133%
2 Grimm-03/30 NBC 1.2 2.3 1.1 92%
3 Nikita-03/30 CW 0.4 0.7 0.3 75%
4 AWAKE-03/29 NBC 1.0 1.7 0.7 70%
5 Fringe-03/30 FOX 1.2 2.0 0.8 67%
6 AMERICA'S Top Model-BRIT-03/28 CW 0.6 1.0 0.4 67%
7 Up All Night-03/29 NBC 1.3 2.1 0.8 62%
8 RINGER-03/27 CW 0.5 0.8 0.3 60%
9 ALCATRAZ-03/26 FOX 1.5 2.4 0.9 60%
10 Supernatural-03/30 CW 0.7 1.1 0.4 57%
11 SMASH-03/26 NBC 2.1 3.2 1.1 52%
12 SECRET CIRCLE-03/29 CW 0.6 0.9 0.3 50%
13 New Girl-03/27 FOX 2.6 3.9 1.3 50%
14 Family Guy-04/01 FOX 2.5 3.6 1.1 44%
15 CSI: NY-03/30 CBS 1.6 2.3 0.7 44%
16 GCB-04/01 ABC 1.9 2.7 0.8 42%
17 Vampire Diaries-03/29 CW 1.2 1.7 0.5 42%
18 Mentalist, THE-03/29 CBS 2.7 3.8 1.1 41%
19 Raising Hope-03/27 FOX 1.5 2.1 0.6 40%
20 30 ROCK-03/29 NBC 1.5 2.1 0.6 40%
21 Blue Bloods-03/30 CBS 1.6 2.2 0.6 38%
22 BENT 930-03/28 NBC 0.8 1.1 0.3 38%
23 Once Upon A Time-04/01 ABC 2.8 3.8 1.0 36%
24 Body Of Proof-03/27 ABC 2.0 2.7 0.7 35%
25 Castle-03/26 ABC 2.3 3.1 0.8 35%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-03/29 CBS         13,615         17,036      3,421 25%
2 Big Bang Theory, THE-03/29 CBS         13,956         17,352      3,396 24%
3 Person Of Interest-03/29 CBS         14,588         17,782      3,194 22%
4 Castle-03/26 ABC         11,873         14,842      2,969 25%
5 SMASH-03/26 NBC          6,141           8,851      2,710 44%
6 NCIS-03/27 CBS         18,619         21,292      2,673 14%
7 Blue Bloods-03/30 CBS         10,717         13,300      2,583 24%
8 Body Of Proof-03/27 ABC          9,722         12,301      2,579 27%
9 Grimm-03/30 NBC          4,151           6,572      2,421 58%
10 NCIS: LOS ANGELES-03/27 CBS         14,753         17,121      2,368 16%
11 New Girl-03/27 FOX          4,961           7,296      2,335 47%
12 Once Upon A Time-04/01 ABC          8,358         10,672      2,314 28%
13 American Idol-WEDNESDAY-03/28 FOX         17,871         20,115      2,244 13%
14 VOICE-03/26 NBC         11,996         14,232      2,236 19%
15 Unforgettable-03/27 CBS         10,510         12,735      2,225 21%
16 Touch-03/29 FOX          8,920         11,061      2,141 24%
17 ALCATRAZ-03/26 FOX          4,754           6,835      2,081 44%
18 Desperate Housewives-04/01 ABC          8,491         10,467      1,976 23%
19 CSI: NY-03/30 CBS          9,453         11,369      1,916 20%
20 Family Guy-04/01 FOX          5,052           6,936      1,884 37%
21 GCB-04/01 ABC          5,634           7,454      1,820 32%
22 Fringe-03/30 FOX          3,079           4,793      1,714 56%
23 AWAKE-03/29 NBC          3,183           4,784      1,601 50%
24 MISSING-03/29 ABC          7,873           9,414      1,541 20%
25 Rules of Engagement-03/29 CBS          8,645         10,178      1,533 18%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • MattM

    Go Alcatraz and New Girl, nice!

  • Sid

    Those are some bad DVR numbers for THE SECRET CIRCLE. I remember that it used to hit a 1.3-1.5 easily. Freyja was right, when a Friday show does better than a Thursday show(SPN), there’s a problem. Maybe CW should cut their losses with TSC as well?

  • Sid

    On the upside GRIMM is doing GREAT! :D

  • Jack

    Good Fringe! A 2.0 rating!

  • KS

    I am sure that, Supernatural would have hit 1.0 by within 3 days after its original air date.

  • Michael

    Sid, the CW has much bigger problems than TSC. They have a couple shows below 0.6!

  • Networkman

    Wow at The Mentalist adding 3.4 million more viewers after DVR viewing. Do you feel if it was at 9pm that more viewers would tune in live?

  • Aerilyn

    As long as the CW renews TSC I’ll be happy! I’ve got my fingers crossed! :)

    I agree with Michael though, the CW has a lot more to worry about than TSC – which is just on a roll right now with its plot, and I can’t wait for it to return this Thursday!.

  • KS

    @Sid

    They can’t cancel all their freshmen shows. They will milk the remaining juice in TSC in the next season and then exorcise it.

    2012 cancellations:
    1.One Tree Hill(Final Mid-season)
    2.Ringer
    3.Nikita/HoD

    At least these shows will be certainly cancelled by May 2013:
    1.The Secret Circle
    2.HoD(If renewed for 2nd season)
    3.Gossip Girl(Final Mid/Full-season)

  • Sid

    @Michael

    Very true, it’s just sad to see it shed so many viewers from its pilot to now. It’s most definitely Friday bound at this point!

  • KS

    To my above comment, Nikita will not be cancelled in its 3rd season for its obvious reasons.

  • Michael

    I don’t want to turn this into a CW discussion, but I’m honestly hoping for the best with their new pilots for the fall.

  • Freyja

    Oh yeah no doubt the CW has other problems than TSC, but it is an issue for The CW to look at and think about. A Friday show does better or the same with no promotion that’s a big concern.

    I am sure HOD, Ringer and Nikita or TSC will be gone. I doubt the CW will premiere more than 3 new shows..

  • KS

    @Freyja

    I really doubt that. More than 3 new shows is highly impossible. CW might pretty well cut the budget of TSC and push it to Friday time slot and give it little promotion. It would get 0.5/0.6 for all its second season run and then it gets cancelled.

  • Melanie

    I think TSC is a real problem for CW – it isn’t a strong show, its not showing signs of growth, in fact I don’t even think its stablized at the level its at now. If they move it to Fridays, it will sink like a stone – its not strong enough to anchor a night, they can’t leave it behind TVD so what do they do with it?

  • Sports Preemption

    Nice, this was the week of Grimm I was waiting to see when it matched Fringe with that 1.2. Happy to see it had solid gains in DVR that week.

  • SarahL

    Wow, Grimm! The 92% DVR increase the week of its series’ low is stellar. This combined with the increase last Friday really does suggest that people did not know that the new episodes were starting again.

  • Mary

    Nice job csi new york. In its return week it shows people have missed it.

  • Geordiegirl1967

    Interesting that almost all of the top 10 in % terms are either Friday shows (Fringe, Grimm, Nikita, SPN) and / or shows in serious cancellation danger (Awake, Firm, Ringer, Alcatraz, Fringe, Nikita).

    With Friday shows I’d argue that high DVR figures are a) understandable, and b) a good sign of the overall interest in the shows given that so many people are out that night. With the struggling shows I’m not sure what it means. People clearly like these shows but not enough to watch them live. Is it a combination of being new shows, so not yet ‘appointment to view’ / an established habit with there audience, with strong competition from live reality shows, that most people do watch live rather than DVRing like X Factor, DWTS, the Voice etc?

  • DonnaT

    TSC has even shown lackluster “7 Day results” for the last two DVR reports. I don’t know the answer to this question but it is there any monetary benefit to The CW renewing TSC and shoving it to Friday when The CW knows (or assumes) it will die and not be renewed for S3? Does having two seasons of TSC to sell to Hulu/Netflix mean more than having three seaons, even if shortened, of Nikita to sell? The average demo for TSC has to be far younger than Nikita and “the young” frequently have better things to do Fridays than watch TV. Does The CW has any expectations for a TSC S3? Rhetorical question, of course :).

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