Live+7 DVR Ratings: ‘The Big Bang Theory’ Tops Absolute Ratings Gain, ‘The Firm’ Tops % Gains, ‘The Mentalist’ Tops Total Viewer Gains in Week 28



Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 64 such programs in the data for the week ending April 1.

During week twenty-eight of the 2011-12 broadcast season  (March 26, 2012 – April 1, 2012the Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periodsThe Big Bang Theory posted a solid gain of 1.6 adults 18-49 ratings points.

The Firm had the largest percentage gain with a whopping 133%  18-49 ratings increase from DVR viewing.

The Mentalist led the absolute average viewership gained from DVR viewing adding  3.4 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BIG BANG THEORY, THE-03/29 CBS 4.7 6.3 1.6 34%
2 NEW GIRL-03/27 FOX 2.6 3.9 1.3 50%
3 PERSON OF INTEREST-03/29 CBS 3.3 4.4 1.1 33%
4 SMASH-03/26 NBC 2.1 3.2 1.1 52%
5 FAMILY GUY-04/01 FOX 2.5 3.6 1.1 44%
6 GRIMM-03/30 NBC 1.2 2.3 1.1 92%
7 MENTALIST, THE-03/29 CBS 2.7 3.8 1.1 41%
8 VOICE-03/26 NBC 4.5 5.6 1.1 24%
9 ONCE UPON A TIME-04/01 ABC 2.8 3.8 1.0 36%
10 AMERICAN IDOL-WEDNESDAY-03/28 FOX 5.3 6.2 0.9 17%
11 ALCATRAZ-03/26 FOX 1.5 2.4 0.9 60%
12 DESPERATE HOUSEWIVES-04/01 ABC 2.6 3.5 0.9 35%
13 GCB-04/01 ABC 1.9 2.7 0.8 42%
14 CASTLE-03/26 ABC 2.3 3.1 0.8 35%
15 FRINGE-03/30 FOX 1.2 2.0 0.8 67%
16 UP ALL NIGHT-03/29 NBC 1.3 2.1 0.8 62%
17 TOUCH-03/29 FOX 2.7 3.5 0.8 30%
18 NCIS: LOS ANGELES-03/27 CBS 3.0 3.8 0.8 27%
19 NCIS-03/27 CBS 3.5 4.3 0.8 23%
20 BODY OF PROOF-03/27 ABC 2.0 2.7 0.7 35%
21 AWAKE-03/29 NBC 1.0 1.7 0.7 70%
22 CSI: NY-03/30 CBS 1.6 2.3 0.7 44%
23 RULES OF ENGAGEMENT-03/29 CBS 2.7 3.4 0.7 26%
24 RAISING HOPE-03/27 FOX 1.5 2.1 0.6 40%
25 30 ROCK-03/29 NBC 1.5 2.1 0.6 40%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FIRM-03/31 NBC 0.3 0.7 0.4 133%
2 GRIMM-03/30 NBC 1.2 2.3 1.1 92%
3 NIKITA-03/30 CW 0.4 0.7 0.3 75%
4 AWAKE-03/29 NBC 1.0 1.7 0.7 70%
5 FRINGE-03/30 FOX 1.2 2.0 0.8 67%
6 AMERICA’S TOP MODEL-BRIT-03/28 CW 0.6 1.0 0.4 67%
7 UP ALL NIGHT-03/29 NBC 1.3 2.1 0.8 62%
8 RINGER-03/27 CW 0.5 0.8 0.3 60%
9 ALCATRAZ-03/26 FOX 1.5 2.4 0.9 60%
10 SUPERNATURAL-03/30 CW 0.7 1.1 0.4 57%
11 SMASH-03/26 NBC 2.1 3.2 1.1 52%
12 SECRET CIRCLE-03/29 CW 0.6 0.9 0.3 50%
13 NEW GIRL-03/27 FOX 2.6 3.9 1.3 50%
14 FAMILY GUY-04/01 FOX 2.5 3.6 1.1 44%
15 CSI: NY-03/30 CBS 1.6 2.3 0.7 44%
16 GCB-04/01 ABC 1.9 2.7 0.8 42%
17 VAMPIRE DIARIES-03/29 CW 1.2 1.7 0.5 42%
18 MENTALIST, THE-03/29 CBS 2.7 3.8 1.1 41%
19 RAISING HOPE-03/27 FOX 1.5 2.1 0.6 40%
20 30 ROCK-03/29 NBC 1.5 2.1 0.6 40%
21 BLUE BLOODS-03/30 CBS 1.6 2.2 0.6 38%
22 BENT 930-03/28 NBC 0.8 1.1 0.3 38%
23 ONCE UPON A TIME-04/01 ABC 2.8 3.8 1.0 36%
24 BODY OF PROOF-03/27 ABC 2.0 2.7 0.7 35%
25 CASTLE-03/26 ABC 2.3 3.1 0.8 35%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MENTALIST, THE-03/29 CBS         13,615         17,036      3,421 25%
2 BIG BANG THEORY, THE-03/29 CBS         13,956         17,352      3,396 24%
3 PERSON OF INTEREST-03/29 CBS         14,588         17,782      3,194 22%
4 CASTLE-03/26 ABC         11,873         14,842      2,969 25%
5 SMASH-03/26 NBC          6,141           8,851      2,710 44%
6 NCIS-03/27 CBS         18,619         21,292      2,673 14%
7 BLUE BLOODS-03/30 CBS         10,717         13,300      2,583 24%
8 BODY OF PROOF-03/27 ABC          9,722         12,301      2,579 27%
9 GRIMM-03/30 NBC          4,151           6,572      2,421 58%
10 NCIS: LOS ANGELES-03/27 CBS         14,753         17,121      2,368 16%
11 NEW GIRL-03/27 FOX          4,961           7,296      2,335 47%
12 ONCE UPON A TIME-04/01 ABC          8,358         10,672      2,314 28%
13 AMERICAN IDOL-WEDNESDAY-03/28 FOX         17,871         20,115      2,244 13%
14 VOICE-03/26 NBC         11,996         14,232      2,236 19%
15 UNFORGETTABLE-03/27 CBS         10,510         12,735      2,225 21%
16 TOUCH-03/29 FOX          8,920         11,061      2,141 24%
17 ALCATRAZ-03/26 FOX          4,754           6,835      2,081 44%
18 DESPERATE HOUSEWIVES-04/01 ABC          8,491         10,467      1,976 23%
19 CSI: NY-03/30 CBS          9,453         11,369      1,916 20%
20 FAMILY GUY-04/01 FOX          5,052           6,936      1,884 37%
21 GCB-04/01 ABC          5,634           7,454      1,820 32%
22 FRINGE-03/30 FOX          3,079           4,793      1,714 56%
23 AWAKE-03/29 NBC          3,183           4,784      1,601 50%
24 MISSING-03/29 ABC          7,873           9,414      1,541 20%
25 RULES OF ENGAGEMENT-03/29 CBS          8,645         10,178      1,533 18%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

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