NHL Stanley Cup Playoff Overnight Ratings Up 50% On NBC

Categories: Network TV Press Releases

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April 16th, 2012

via press release:

NHL STANLEY CUP PLAYOFF OVERNIGHT RATINGS UP 50% ON NBC

Sunday’s Flyers-Penguins Registers Best Quarterfinal Overnight in 11 Years; Best for Any Playoff Game in 10 Years, excluding Stanley Cup Final

 

NEW YORK – April 16, 2012 – Three NHL Stanley Cup Playoff games on NBC this past weekend averaged a 50% increase in overnight ratings compared to last year’s coverage on the network, according to official overnight ratings data released today by The Nielsen Company. The increase includes Sunday’s Flyers-Penguins game on NBC, which posted the best Conference Quarterfinal game in 11 years and the best for any NHL playoff game, excluding the Stanley Cup Final, in a decade.

This past weekend’s three games on NBC – Capitals-Bruins on Saturday, Predators-Red Wings in the early window on Sunday, and Penguins-Flyers in the late window on Sunday – combined for a 1.8 overnight rating, up 50% compared to two games broadcast on the same weekend on NBC last year, which averaged a 1.2 overnight.

PENGUINS-FLYERS: The Flyers 8-4 victory over the intra-state rival Penguins on Sunday registered a 2.3 overnight rating, up 77% compared to last year’s comparable game (Capitals-Rangers; 1.3 overnight) and making it the best overnight rating for a Conference Quarterfinal game in 11 years (4/21/01; ABC regional; 2.5), and the best for any NHL playoff game, excluding the Stanley Cup Final, in a decade (5/18/02; ABC, Avalanche-Red Wings Conference Final; 2.4).

CAPITALS-BRUINS: The Capitals 2-1 double-overtime win over the defending Stanley Cup champion Bruins on Saturday produced a 1.5 overnight rating, up 36% compared to last year’s comparable game (Coyotes-Red Wings; 1.1 overnight).

PREDATORS-RED WINGS: The Predators 3-2 win over the Red Wings on Sunday generated a 1.5 overnight rating, which is up 36% compared to the NHL regular-season overnight average on NBC, excluding the Winter Classic and Thanksgiving Friday game. There is no network comparison to last year as NBC only broadcast two games the first weekend of the playoffs. This is the first year in NHL history that all playoff games are being shown nationally.

MOMENTUM CONTINUES: The NBC overnight results for 2012 Stanley Cup Playoffs are consistent with ratings increases experienced by the NBC Sports Network. Through two days of the 2012 NHL Stanley Cup Playoffs (the only national data available at this time), NBC Sports Network’s viewership is up 22% compared to the first two days of last year’s playoffs (600,000 vs. 490,000).

Wednesday’s and Thursday’s combined coverage of the 2012 NHL Stanley Cup Playoffs on both NBC Sports Network and CNBC had a total audience of 5.37 million viewers, a 31% increase vs. last year, when NBC Sports Network (formerly VERSUS) was the only channel to show games (4.11 million).

 
  • Matt

    Do people still want to deny that the NHL is fast rising in the States?

  • Matt

    Does anybody know the actual number of people that viewed it?

  • http://tvbythenumbers.com Bill Gorman

    “Does anybody know the actual number of people that viewed it?”

    Final weekend viewership numbers are not typically available until Tuesday.

  • The_GodfatherSJP

    Tell you why the ratings are rising: the fights. People are tuning in to watch this stuff.

  • The Original J

    Huge numbers for Pens-Flyers. Nice to see so many people tuning in to watch Flyers crush Crybaby Crosby and the Pens. Get out the brooms for Wednesday!

  • Big Apple 22

    WOAH!!!!!!!!!!!!!!!!!!!!!

    The NHL is growing fast in the States as a 2.3 for a first round game for the NHL is insane. There’s been Stanley Cup Finals that don’t rate that high like the Ducks in 2007. The game itself was so physical and entertaining I didn’t even turn back to Kobe until the game was over.

    This NHL game probably had more viewers than the Thursday night comedies on NBC.

    The NHL got real lucky this year getting all of the major draws in this year with the Blackhawks, Wings, Sid the Kid and the Pens, Flyers, Bruins, Rangers, Ovechkin and the Caps, and Sharks. The NHL might be getting teams like the Preds, Kings, Coyotes, and Blues more exposure to get more national appeal.

    The NHL is the one league that’s starting to get everything headed in the right direction as there’s actual buzz for the NHL right now on sports shows. I do think the bad thing about that series though is that the Pens can’t get swept they got to comeback and force more games. If the Pens force a game 6 this series might get to a 3.0 next Sunday.

    The NHL could become a sick ratings league by the end of the decade and I think the fact that the TV home has been NBC’s family of networks its helped the NHL even more b/c it sticks out on those networks.

  • michael in cmh

    Big Apple, you are spot on, except for the “headed in the right direction” comment. You are half right, but if there is a lockout which is looming next season, the sport will fall away again. And it is a shame. Hockey is the best sport in the world!

  • serg

    The Flyers victory over the Penguins on Sunday registered a 2.3 overnight. NBC & the NHL should have moved this game to prime time.

  • Matt

    Michael, lockout wont happen. Both sides already know they cant afford it.

  • Forgedias

    I dunno, when it comes to money, people just seem to not see the big picture. Look at the NBA, they KNEW a lockout would be bad for business and they bloody well went through with it and they haven’t recovered from it since.

    Hopefully the NHL learns from that mistake, but again, money makes people stupid.

  • iggy

    Look at the NBA, they KNEW a lockout would be bad for business and they bloody well went through with it and they haven’t recovered from it since.

    …since a few months? For most people, the NBA starts on Christmas Day anyway. It would not devastate the NHL if next season started on January 1.

  • Dan M.

    What’s ESPN’s excuse for not giving it the love it deserves? They can’t deny that hockey is rising.

  • Torrid

    Enough with all this hooting and hollerin’ lets get a little perspective from actual audience numbers – courtesy of Futon Critic):

    Real Numbers – 2012 NHL Playoffs vs NBA regular games (Wed – Fri)
    ================================================================
    **** WEDNESDAY ****
    NBA Basketball: Atlanta/Boston – ESPN
    1.684 million viewers, #6; 0.917 million adults 18-49 (0.7 rating), #4
    NBA Basketball: Golden State/Portland – ESPN
    1.114 million viewers, #18; 0.636 million adults 18-49 (0.5 rating), #14

    NHL Playoffs: Philadelphia/Pittsburgh – NBCSN
    0.844 million viewers, #24; 0.459 million adults 18-49 (0.4 rating), #23
    NHL Playoffs: Los Angeles/Vancouver – NBCSN
    0.467 million viewers, #28; 0.322 million adults 18-49 (0.3 rating), #28
    NHL Playoffs: San Jose/St. Louis – CNBC
    0.336 million viewers, #30; 0.162 million adults 18-49 (0.1 rating), #31
    ————————————————————————-
    **** THURSDAY ****
    NBA Basketball: Miami/Chicago – TNT
    3.671 million viewers, #2; 2.057 million adults 18-49 (1.6 rating), #2

    NHL Playoffs: Washington/Boston – NBCSN
    0.576 million viewers, #12; 0.315 million adults 18-49 (0.2 rating), #13
    NHL Playoffs: Chicago/Phoenix – NBCSN
    0.499 million viewers, #13; 0.370 million adults 18-49 (0.3 rating), #12
    NHL Playoffs: San Jose/St. Louis – CNBC
    0.320 million viewers, #14; 0.178 million adults 18-49 (0.1 rating), #14
    ————————————————————————-
    **** FRIDAY ****
    NBA Basketball: Milwaukee/Detroit – ESPN
    1.149 million viewers, #10; 0.609 million adults 18-49 (0.5 rating), #5
    NBA Basketball: Dallas/Portland – ESPN
    1.104 million viewers, #11; 0.592 million adults 18-49 (0.5 rating), #7

    NHL Playoffs: Detroit/Nashville – CNBC
    0.235 million viewers, #17; 0.122 million adults 18-49 (0.1 rating), #17
    ————————————————————————-

    Just a reminder of where things really stand in these United States when you compare hockey with its seasonal rival the NBA. The numbers are not even close – the NBA simply clobbers the NHL as must see TV even with the new national profile of NHL broadcasts. So before hockey fans start foaming at the mouth with ill-deserved hype about hockey’s so-called rise in the US sporting world – remember these numbers OK. Grinch out!!!

  • Torrid

    Remember we’re copring hockey PLAYOFF GAMES to NBA REGULAR SEASON games … its embarrassing – do you see why ESPN devalued the NHL as a viable property, there’s no real downside to ESPN for losing the NHL.

  • baller

    You can talk tv ratings all you want but there really is know comparing Hockey v Basketball. If your are looking for end to end non stop action, all out effert, teamwork and skill then you must be talking hockey. I new the NBA was getting bad when they started piping in that music during the games to keep fans awake and make them cheer for their team…pathetic. I got tired of watching teams clear out one side of the court and watch some dude launch a 3…wow, that’s exciting.

  • Torrid

    lol … but my little ‘baller’ .. many more Americans prefer to watch that nboring NB than your so exciting! hockey. This is so year after year why? Maybe hockey is not so exciting for the rest of us.

  • Gary

    Hockey sucks

  • Mike

    listen guys basketball goes like this …..wake me up the last minute so i can catch the last hour

  • Mike

    foul free throw …foul free throw…yawn

  • Mike

    Torrid the reason people watch basketball more is b/c they weren’t exposed to Hockey growing up …go check the real numbers of fanny’s in seats Hockey wins because it’s A FAST HARD HITTING GAME. btw hockey players aren’t a bunch of wannabe gangsta’s like many basketball players… bringing guns into the locker rooms and nightclubs what’s up with that? WAFJ to support people like that…have at it fool

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