Debut of Nickelodeon's 'The Legend of Korra' Draws 4.5 Million Viewers

Categories: Network TV Press Releases

Written By

April 17th, 2012

via press release:

NEW YORK–April 17, 2012–Nickelodeon’s highly anticipated premiere of The Legend of Korra (Saturday, April 14, 11a.m. ET/PT), scored a strong 4.5 million total viewers, ranking as basic cable’s number-one kids’ show and top animated program for the week with total viewers.  The series, which continues the mythology of the beloved animated franchise Avatar: The Last Airbender, also posted double and triple-digit increases across all kid and tween demos, averaging a 5.7/1.2 million K6-11 (+36%), 6.3/1.3 million T9-14 (+125%) and 5.5/1.9 million K2-11 (+17%). The Legend of Korra also ranks as the network’s most-watched animated series premiere in three years.
This past February, Nickelodeon created “Korra Nation,” an online program for The Legend of Korra superfans clamoring for details and new fans just discovering the property. There was a 750% increase in daily social chatter over the first seven weeks since launch, and the series peaked at 2.2 million mentions on March 24, earning more chatter than the season premiere of Mad Men, according to SocialRadar. The first episode of the series was featured on iTunes, Xbox, Playstation, Amazon, VOD and Vudu in advance of its on-air premiere, and was downloaded and streamed more than 500,000 times. The Legend of Korra has been the number-one kids’ TV season for the past 10 days, and has been in the top ten TV season list on all of iTunes.
The Legend of Korra takes place 70 years after the events of Avatar: The Last Airbender and follows the next Avatar– a girl named Korra who is from the Southern Water Tribe.  With three of the four elements under her belt (Earth, Water and Fire), Korra seeks to master Air.  Her quest leads her to Republic City, the modern “Avatar” world that is a virtual melting pot where benders and non-benders from all nations live and thrive.  Korra quickly discovers that the metropolis is plagued by crime as well as a growing anti-bending revolution that threatens to rip the city apart.  Under the tutelage of Aang’s son, Tenzin, Korra begins her airbending training while dealing with the dangers at large.  The Legend of Korra will air regularly on Saturdays at 11:00 a.m. (ET/PT) on Nickelodeon.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
  • SherLOCKED (The Mighty Cringe)

    FINALLY! Good animation has made its return!!!

    and 4.5 Million is AWESOME!!!

    Beat everything else out!

  • Nickelodeon Rocks 2012

    The show is amazing and that’s really good for an animated show @ 11 on saturdays.

  • Tod

    AWESOME !! *-*

  • Juan

    I wish they would ready it at night too

  • Cody

    I really wish Nick and CBS would team up and have Saturday Morning Cartoons like they did years ago I would love to see the Legend of Korra on Network TV.

  • SteveStrifeX

    Ah good, about time we got back to the epicness of the original series and washed out the stench of the movie

  • Kavyn

    So excited for this show and glad to see it draw so many viewers :)

  • ToXiX

    Have yet to watch it but I have no doubt it’s an amazing series, glad to see those numbers.

  • tvaddict14

    YES! I’m so happy for Nick, this show is amazing!

  • Bolin

    LOL they fail to mention the 1.2 million adults age 18-49 and the 2.5 million people age 15+ who watched it. I think those numbers are more impressive.

  • Flaming Korrasexual

    Damn straight.


  • Cody

    I was scared to death that Tenzin was going to be Korra’s Love Interest which would have been weird.

  • I kinda forgot

    Excuse me, I don’t really follow the whole “K6-11, T9-14″ thing as silly as it may seem… can someone translate those 3 age groups for me? Sorry and thanks.

  • David

    The 18-49 demo and the 15+ demo do not surprise me because most of the original fans would fit in that age group.

  • capslocke

    This show was awesome, definitely deserves those ratings. Hoping it will live up to the previous series.

  • Bill Gorman

    “Excuse me, I don’t really follow the whole “K6-11, T9-14? thing as silly as it may seem… can someone translate those 3 age groups for me? Sorry and thanks.”

    Kids aged 6-11
    Teens aged 9-14 (I know that doesn’t really fit the “teen” years, but go figure).

  • Oneeye

    Best cartoon of all time!

  • Allie

    @Bill Gorman. That actually says tween, which is like preteen are are usually 10-13 yr olds

  • Bill Gorman

    “@Bill Gorman. That actually says tween, which is like preteen are are usually 10-13 yr olds”

    Tween it is!

  • Mizuki

    TAKE THAT, Network execs who may have been apprehensive about the Avatar Franchise and action-packed female protagonists in general!!! (Sorry for the run-on sentence, there)

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