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Soap Opera Ratings: 'Young & the Restless' and 'Days of Our Lives' Rebound Off Lows

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April 19th, 2012

Ratings for the week of April 9-13, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,309,000 (+349,000/-157,000)
2. B&B 2,978,000 (+167,000/+286,000)
3. DAYS 2,383,000 (+221,000/+29,000)
4. GH 2,217,000 (-27,000/-320,000)

Households
1. Y&R 3.2/10 (+.2/-.1)
2. B&B 2.2/7 (same/+.2)
3. DAYS 1,8/6 (+.2/+.1)
4. GH 1.7/6 (same/-.2)

Women 18-49 Viewers
1. Y&R 915,000 (+152,000/+34,000)
2. B&B 672,000 (+63,000/+156,000)
3. GH 550,000 (+12,000/-221,000)
4. DAYS 532,000 (+93,000/-65,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.2/+.1)
2. B&B 1.1/7 (+.1/+.3)
3. GH 0.9/5 (+.1/-.3)
4. DAYS 0.8/5 (+.1/-.1)

 

 

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • GREGG

    gh sucks

  • Latin Man

    Can someone tell me why the major television stations CBS,NBC,ABC do not try to make other new soap operas with other actors and characters have many actors to do this.

  • Sam

    I’d love to see ABC bring “Edge of Night” back to its afternoon schedule. Now there’s a soap worth watching!

  • Everett

    Soap operas will soon cease to exist

  • Dave

    @JJ

    Who cares about lead-in. General Hospital has aired on ABC since 1963 and at 3:00pm since 1977. If people are interested in watching it, they’ll surely know where and when to tune in. The Revolution has nothing to do with all of this. General Hospital’s ratings were just as bad when our majesty, the great One Life to Live was the lead-in. There is absolutely no external excuse for General Hospital’s poor performance. General Hospital and Days of Our Lives should both be ashamed that Let’s Make a Deal get more viewers than they do.

    @MJ 23

    What delusional Marc Berman doesn’t tell you in his cesspool of a report is that The Chew was in reruns last week. The Chew only lost 100 000 viewers from last week which is quite good when you think that The View lost 1 million viewers when it was in reruns.

    @Veronica

    As far as I know, The Chew is airing new episodes this week. And you’re right, The Revolution is still in rerun mode this week. The Revolution will be back with new episodes next week.

  • Russell

    I think out of the networks that NBC could really benefit from creating a new soap as I’ve always thought that DAYS would need a companion.

  • FM

    I’m still surprised that people think that GH is safe until April 2013. GH is owned by ABC. It’s not like Y&R or Days in which the network have to fulfill a contract. People also have to remember that ABC hasn’t finalize their daytime lineup for the 2012-2013 season. GH is still in danger of cancellation.

  • Melanie

    It is comical to hear people blame The Revolution as the lead in for GH’s stagnant and not all that impressive ratings!! As many of us have already said a million times, GH has been coming on at 3pm for the past 30 years at least, so if people REALLY wanted to watch GH they would turn the channel back on at 3pm. The problem is the repetitive storylines and characters that stay front and center at least 4 days out of the week that people have grown so tired of and yet the new writer still keeps them front and center! If this keeps up then I would be surprised that it makes it to April 2013.

    Good for Y&R and B&B bouncing back a little even though, those storylines can get boring also, but I’d rather hear about corporate takeovers anyday over another shooting, which seems to happen on GH at least once a month.

  • TimsDale4ever

    I’m so sorry GH is not improving, viewership wise that is. Some of you are being lulled into a false sense of security. Even though GH is pulling in significantly higher numbers than the 2 talk shows (which seem to be decreasing) that still does NOT equate to more money for ABC’s bottom line, and they’ll yank that soap off the air in a heartbeat this September. I would also imagine the afternoon version of GMA is going to do quite well in the ratings only because the AM version seems to. That’s not going to bid well for GH beyond this Sept.

  • TimsDale4ever

    I know the daytime soaps are not produced to the level of excellence they were in the glory days of the 70’s, 80’s, and 90’s. But has anyone else considered their ratings decline is also due to the change in society’s tastes in viewing? These rather “mild” and “slow moving” scripted shows just don’t appeal to most viewers anymore, mainly due to the fact that there just isn’t that much SHOCK value to them anymore. These cable docu-dramas that are popping up like weeds are taking over the television landscape, combined with the fact these episodes are repeated all through the day, 7 days a week — almost 24/7. I caught the last few minutes last night of one of those HOUSEWIVES shows that’s on Bravo just before the new KATHY talkshow debuted (which is what I was waiting to watch). In those last 3 minutes I can’t tell you how much screaming and cursing those women were doing to each other sitting around a room. I must have heard “b!tch”, “ho”, “F*k you” at least 10 times in those 3 minutes. ???? THIS is what TV has turned into and apparantly that 18-49 category is eating this type show up because of the “trainwreck” value it provides. Daytime drama is way to mild for this group and they’re taking their viewing habits somewhere else.

  • Jason

    GH is improving, somewhat. Heather is classic and as good as ever! Anna, Luke and Tracy are wesome. I might be in the minority but I like the Kate/Connie story too and I think the character is played great and I’m actually developing some sympathy for poor Kate. Good job GH but please, for God’s sake, get rid of Sonny, Jason, Carly, Lulu, Dante, Alexis, Elizabeth, Johnny and Patrick. Each one is completely bland and it’s time for the mob to go to prison. Please give Mac a storyline and have him round up and imprison the aforementioned garbage characters.

  • NYCJoe

    Viewers that have been leaving in droves the last decade are hard to get back. Even with the improvement in quality and bringing back old favorites (Robin Mattson as Heather Webber…CLASSIC GOOD FUN) it just is not enough. The ratings might do a slight uptick but that’s all they are going to get. The majority work now and DVR it. I am one of them. I stopped DVR’ing for a few years but once I learned some good classic characters were coming back I put it back on the DVR and have been enjoying it especially the character of Heather Webber. The bygone years when you could get huge ratings increases are gone. The only thing that will bring it up a little more would be Genie Francis as Laura.

  • Just Saying

    Soaps started in the early 60’s, of course viewers have dropped considerably, look at the difference of that time till now. Most woman today are working and then families are going in hundred different directions with kids that are involved with not one extra activity but three or four per kid. Soaps are a dinosaur that each decade is slowing killing off. I can remember coming home from school in the 70’s and every kids mom was home watching the soaps, and if mom missed one all she had to do was call her mom and get all the details. Those days are gone and soaps will never see those days of old, and it doesn’t matter what storyline they use, ratings don’t go up when homes are empty.

  • Revalations

    What’s up with the people who work on ABC on here downgrading GH so much?

  • Cath

    On another site they had a poll about which couples were the worst on GH. After looking at the list the consensus seemed to be that most people are not overly enthused about any of the couples. That is a huge problem for soap operas. Despite what the head honchos think, story is not the most important reason people watch (although bad plots can ruin even the most popular couples) it is the romance, humor, and the interaction and chemistry between characters. That is what drove the ratings of the heyday. Then the powers that be decided that the actors had too much power and they messed with the formula to diminish that and look where it got them.

    This week (not the one above), even with big reveals on GH, has been so boring that I haven’t watched. They need to do something.

  • kenneth

    WHY is GH almost last …best soap on air now…watch it

  • Richard

    @TimsDale

    One thing I think is wrong with viewing is not just taste but people know too much about what is going to happen. Even if you don’t go to the Internet and read spoilers even when promos are done they give away too much about what is going to happen.

    It is bad enough when you tune in and see characters you really don’t want to see, but when you know that the next 2 or 3 weeks or months are mostly going to feature those same people you don’t even make an effort to tune in.

    And you are right about GH’s ratings. In the end GH will be judged on its own ratings. GH costs a lot more than the talk shows, so it is going to have to do a whole lot better than it is now before I would believe it is safe.

  • Dave

    @Revalations

    We don’t need to downgrade General Hospital. It does it on its own with its ratings.

    And we all know that you wish that “ABC/Disney” was in your résumé.

  • ohiogirl

    …A little confused…shouldn’t it be GAA?…Good Afternoon America?…It’s a rather lame idea anyway. How much ‘talk’ can we take?

  • ohiogirl

    Thank you Days for removing John and Hope from ‘Alamania’…a really sub-par storyline

    Thank you Days, for putting Alison Sweeney and James Scott onscreen together…always a winning team.

    Please Days…send Carie back to Switzerland…with Rafe. …but please LEAVE AUSTIN here, as well as Lucas…both wonderful characters…

    Love Rafe, but his Days ship has sailed. The ‘Carrie’ storyline ruined his onscreen appeal for me. The turn is totally out of character for him, as well as the Nichole ‘baby-daddy’ line. It totally cheapens the past three years of story with Sami, especially the poignant ‘Baby Grace’ story. I don’t consider this the fault of the actor, but rather, the writers.

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