Soap Opera Ratings: 'Young & the Restless' and 'Days of Our Lives' Rebound Off Lows

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April 19th, 2012

Ratings for the week of April 9-13, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,309,000 (+349,000/-157,000)
2. B&B 2,978,000 (+167,000/+286,000)
3. DAYS 2,383,000 (+221,000/+29,000)
4. GH 2,217,000 (-27,000/-320,000)

1. Y&R 3.2/10 (+.2/-.1)
2. B&B 2.2/7 (same/+.2)
3. DAYS 1,8/6 (+.2/+.1)
4. GH 1.7/6 (same/-.2)

Women 18-49 Viewers
1. Y&R 915,000 (+152,000/+34,000)
2. B&B 672,000 (+63,000/+156,000)
3. GH 550,000 (+12,000/-221,000)
4. DAYS 532,000 (+93,000/-65,000)

Women 18-49 Rating
1. Y&R 1.4/9 (+.2/+.1)
2. B&B 1.1/7 (+.1/+.3)
3. GH 0.9/5 (+.1/-.3)
4. DAYS 0.8/5 (+.1/-.1)



All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Greg

    Should be like this:

    1:00 All My Children
    1:30 One Life to Live
    2:00 General Hospital
    2:30 Create a new soap
    3:00 Katie Boric, oops, Couric

    ABC has truly alienated a ton of viewers because of their ill-fated decision to cancel their two most popular and long running soaps. Their bad.

  • Greg

    Better yet…bring back One Life to Live in its regular hour format. Bring back All My Children in a 30 minute format and turn GH into a 30 minute format. Simple! This would definitely bring back the viewers ABC drove away! Get a clue, ABC!

  • JayTN

    Before I am stoned for being a heretic (ducking)…for “The Chew” and “The Revolution” to be in repeats last week, those ratings are not too terrible, when compared to the numbers they get when they are new. “The Chew” lost 120,000 viewers (2.11 million vs. 1.99 million) while staying the same in the Women25-54 (0.9 rating) and Women18-49 (0.6 rating) demographic. “The Revolution” lost a similar 110,000 viewers (1.30 million vs. 1.19 million) and also stayed the same in those female demographics (0.6 and 0.4 respectively). Even being in reruns, “The Chew” was close to what AMC put up last year, losing 0.2 of a ratings point in those female demographics.

    I am glad to see three of the four daytime soaps up in viewers from the previous week, especially Y&R and “Days”, which saw record lows last week. Doubly glad to see “Days” (and B&B) also up from one year ago. Even Y&R, despite dropping below 4 million for the first time ever last week close to its year ago performance. More good news: all four soaps saw an increase week-to-week in Women18-49 viewers, and the CBS soaps were also up year-to-year.

  • Shelly

    Watch out for GMA in the afternoon, GH fans…. that little 9 week filler is an experiment to see if it can keep some of Spew’s lead in, and maybe become a “surprise” hit. I’ll bet any amount of money if GMA afternoon brings in encouraging numbers (we all know how ABC skews ratings), even just a little better than Revultion, GH will be history. RC has his work cut out for him, and he’s only got a couple of months to do it. You best believe the network will closely watch the May numbers for GH.

    I’m sounding like a broken record, but GH fans, you’ve got to watch NOW, as many over the air episodes as possible; regardless of some of the current storylines.

  • sally

    i whould like to know how the cackling hens on the view can stay on

  • Richard

    Excellent analysis Jay TN.

    Oh guys I was wondering since we have The Spew and The Revulsion should we also have General Hospitiful.

  • Greg

    I’d like to know how the narrow-minded hacks of The Talk stays on the air. Talk about an hour of long-winded babble of nothingness. Same with The View. Who cares about their opinions on this and that in the world? I’d rather sit down with my 98 year old grandmother and listen to her go on and on over what ails her than sit through an hour of any of these worthless shows. What has this world come to? I mean, really? Sigh…

  • me

    Shelly just told me that I should watch a show I don’t enjoy, “regardless of some of the storylines”. That makes absolutely no sense. I have tried watching it and it still stinks, and frankly I wouldn’t care if they cancelled it because it is NOT the same show it was in its glory days.

    Do you know how much money it would take to bring back cancelled soap operas? All for less than an average 3 million viewers per day? That is ridiculous.

    There is a REASON these shows don’t have viewers: they suck.

  • Ann

    I’m not watching a show that has no loyalty to its viewers.

    There aren’t enough hours in the day to watch a show you don’t enjoy. I keep waiting to see if there will be something I enjoy but I’ve lost hope.
    Their obsession with the OLTL people and the character of Kate, a literal nobody in GH history played by an almost brand new, unknown actress, is mind boggling.

    And they are not going to bring the soaps back, no way, no how.

    The Chew has been successful. They have succeeded in showing that people will watch something other than a soap in the afternoon on ABC.
    And the ratings for these shows has NOT been good for years. I know we like to think ABCD is the bad guy ,and I have issues with how they go about things and lie, but it’s a business. The other networks cancel soaps as well. There was no backlash from soap fans. Otherwise the Chew would have been successful too. And people forget that OLTL really only showed any ratings improvement after it was cancelled.

    The Revolution failed because it was a bad show, not because they dared to cancel OLTL.

    I think the best GH fans can hope for is if they get their heads out of their you know whats and give us a decent ending and honor GH’s history.

    And I’ve read that the affiliates are excited about this third hour of GMA. If it’s just a summer series to fill in the gap, why would they even talk about it to the affiliates?

  • Mike

    How about the fact that soap opera viewing is based on habit. Once a habit is broken, its hard to re-establish it. Back in the 90’s ratings dropped for all soaps during the OJ trial. It took some time for them to return to previous viewing levels. To me, that incident was the beginning of the end for soaps. On this blog, so many have deemed themselves industry experts. Stop the hate and support the shows or one day, they will all be gone.

    I completely stopped watching AMC and GH in the last couple of years for it simply was not worth 2 hours of my precious time. Regarding GH, I checked back in since I was and still am a devoted fan of OLTL. I immediately noticed a change in the dialog and feel the show has greatly improved since Ron Carlivati’s storylines started. Even though the show displayed immediate improvement, my habit of daily watching was broken so I was not consistent in watching the first couple of weeks. However now, I’m am once again HOOKED. I don’t care what the OLTL haters that frequent this blog say, GH is great and has not turned into OLTL. GH is going in the right direction. Like someone commented, Heather Webber is hilarious. Most of the storylines are exciting and compelling. Maurice Bernard can still act his butt off. Leave him alone. The new regime took over 2 months ago, give them some time before predicting the shows future. Whatever GH’s fate may be, I will watch as long as the storylines are exciting and the dialog keeps me glued. One thing I do see that came over from OLTL, the dialog that sometimes makes you LAUGH OUT LOUD. Great job to all at GH, I see you guys are busting your tails to keep us entertained and I am very grateful. If you were both a fan of OLTL and GH, you will love GH. If only a fan of GH, give it time. I’m telling everyone I know that once watched GH, to watch now. Word of mouth is the best publicity.

  • Michele

    @ Richard
    Or we can just call it General Howpitiful because there isnt much Hospital stuff going on to even have Hos in the name.

    When does Good Afternoon America start? Do you think NBC will also add an afternoon version of the Today show?

  • Richard


    That sounds good.

    There have been rumors about a 5th hour of Today. I have seen several posts alluding to the rumors, but that is it.


    the reason you can be so positive about GH is your basically a new viewer now. Those of us who have been watching and been so patient with things are just tired of the new characters, characters we don’t care about, and tired of Sonny. Who cares if Maurice Benard can act his butt off when you just don’t care about Sonny and his women anymore. And just so tired of having everything revolve around him.

  • Chrisann D

    Mike You and I and a few others are in the minority on this board. I agree that GH has improved and yes I find myself smiling and laughing at some of the dialogue. I am finding that I am starting to care about the characters. There are still problems with the show but they don’t matter to me so much since I am entertained. I would like to see more of Luke, Anna, Heather, Dante and Lulu. A little less mob would be nice. I do like Spinelli. I know I am in the minority there. Patrick is one of my favorites too. Long live GH!

  • TimsDale4ever

    Another reason everything in TV is failing is because of the outlandish salaries that are paid to people. I’m all for everyone earning enough to live comfortably but why does someone need to be paid millions of dollars to appear in 100 episodes of a show per year? Why does a baseball or football player need a $20 million salary to be paid out over 5 years to throw or hit a ball around an acre of land for God sakes, or Brad Pitt to be paid $20,000,000 to film a movie over a 6 month period? Hell, pay me a $100,000 a year and I’ll be your next “Luke” or “Sonny” or “Erica” or “Viki”. I’ve never understood or found the need for this type of extravagance, and we the public are the idiots for funding this type of entertaiment. And everytime you turn on your TV (if you’re a Neilson family), or buy a ticket to a ballgame, or sit in a movie theater you’re contributing to the insanity. I’m just as guilty as anyone.

  • TimsDale4ever

    I read recently that Matt Lauer’s salary on his new contract with TODAY went from $18 mlllion to $30 million a year? Why????????????? 18M was about 95% too much already imo. Think about how much MORE ad reveune THAT show is going to have to haul in order to cover that extra expense per year. And then when the TODAY show is cancelled because it’s become a POOR business for NBC, everyone will be wondering what happened. Not me….

  • Mike

    @ Richard,

    You have a point, I guess you can say I am again a new viewer since I tuned out a couple of years ago. Maybe if I continued to watch, I may have similar feeling about getting rid of the characters of Sonny and Jason. I’d like to see Jason get his memory back and cope with his horrible actions since his accident. When I tuned out though, it wasn’t just because of these characters, but the show as a whole was not entertaining. Right now, I am really enjoying GH. I am also biased because OLTL never lost steam when AMC and GH tanked.

    I watch GH over 40 years during good and bad times. GH was my favorite for years and since its the only ABC soap left, I hope the staff there can turn things around. For me, that’s already started to happen. I want it to last another 50 years.

  • Melanie

    No surprise about the poll discussing the lack of romance on GH and feeling no couples are worth rooting for. GH has been dead in the romance department for quite a while now. The only couple that I liked are Dante and Lulu because I think they have the best chemistry amongst any of the other couples on that show, but sadly their on screen time has been reduced dramatically over the last few months and the only time you see them now is at work discussing that boring and dragged out stripper killings s/l that no one gives a hoot about or something about Sonny. That is too bad, because Jason and Sam have been front and center as the main romantic couple for years, but now they have become stale and boring and look unhappy majority of the time. Robin and Patrick were a nice couple, but are no more because of her “death”; Sonny and Kate/Connie, no thanks; Johnny and Carly, yuck!!; Steve and Olivia, I can take or leave, no big deal to me; Maxie and either Spinelli or Matt, I don’t care anymore. So no wonder people in that poll were negative towards the GH couples. There is no romance anymore, just hookups and turmoil. I love me some action and drama, but it is nice to see some romance thrown in.

    Nope, I ain’t watching no show just to keep it on air. I have only been reading spoilers in the past few weeks for GH and sadly, nothing right now is urging me to tune back in. For those of you who are enjoying it, that’s great, it just isn’t doing nothing for me right now.

  • Chris B

    It is funny last week people said they don’t hate on GH on this site they just give analysis or opinion yet those some people feel obligated to every week come on here and talk about the demise of GH.

    I am quite confident ABC will keep GH for its 50th anniversary. A lot of the ABC affiliates did stories about GH’s renewal and in it all mentioned about it reaching it’s 50th. Beyond that is definitely in question.

    Considering soaps are a big DVR’d program due to people work(remember the glory days of these ratings when you had far more women at home). There are many factors but it’s useless to try and say anything positive on here about it because the soap doom and gloomers will just tell you how wrong you are so you just waste your time Look at all the posts every week its the same people putting down the soaps

  • JayTN

    Ann/Michele…ABC has not made any final plans for “GMA in the Afternoon” (working title). One website mentioned an early July premiere, another site said mid-June. Right now, until ABC makes it official, it’s all hypothetical.

    As far as “Today” goes, we may be entering a time when we don’t know whether “Today” or GMA will be #1 in the mornings from one week to the next. According to Nielsen, “Today” looks to be reclaiming #1 for this week (based on ratings for Monday-Wednesday). NBC News may be more preoccupied with trying to right the “Today” ship (possibly firing Ann Curry?) than adding another hour. I don’t know the exact language in Matt Lauer’s new contract, but I could easily see him going the same route as Katie Couric and opt for a syndicated series instead of a fifth hour of “Today”. NBC Universal is not really big in syndication, at least when compared to ABC/Disney and CBS, so having a Matt Lauer syndicated hour could be huge for them.

  • JayTN

    To add to my previous post, I do believe that “GMA in the Afternoon” is really a ‘test run’ to see how the show would perform. If “GMA/Afternoon” gets ratings comparable – or even better – than “The Chew”, it may be the final nail in the coffin for GH. If ABC knows that it can simply put “GMA/Afternoon” on at 2:00 p.m. and get respectable ratings at a fraction of the cost of GH, then it will do so in a heartbeat.

    Since ABC owns GH (as opposed to Y&R, B&B, and “Days”, which are owned by third party producers), it could technically cancel it at anytime. The network may throw the fans a bone and let the series celebrate its 50th anniversary before pulling the plug, but it could also just as easily go out in January or February. If GH was just given a 6 month reprieve (like Maurice Benard stated), that would have GH ending in early March, one month shy of its 50th anniversary.

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