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Soap Opera Ratings: 'Young & the Restless' and 'Days of Our Lives' Rebound Off Lows

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Written By

April 19th, 2012

Ratings for the week of April 9-13, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,309,000 (+349,000/-157,000)
2. B&B 2,978,000 (+167,000/+286,000)
3. DAYS 2,383,000 (+221,000/+29,000)
4. GH 2,217,000 (-27,000/-320,000)

Households
1. Y&R 3.2/10 (+.2/-.1)
2. B&B 2.2/7 (same/+.2)
3. DAYS 1,8/6 (+.2/+.1)
4. GH 1.7/6 (same/-.2)

Women 18-49 Viewers
1. Y&R 915,000 (+152,000/+34,000)
2. B&B 672,000 (+63,000/+156,000)
3. GH 550,000 (+12,000/-221,000)
4. DAYS 532,000 (+93,000/-65,000)

Women 18-49 rating
1. Y&R 1.4/9 (+.2/+.1)
2. B&B 1.1/7 (+.1/+.3)
3. GH 0.9/5 (+.1/-.3)
4. DAYS 0.8/5 (+.1/-.1)

 

 

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • sofaspud

    Oh Richard, haven’t you watched soaps long enough to know that no one is ever really dead? They all suffer from the Jason Voorhees syndrome. :)

  • James Patrick

    As someone in England – who has enjoyed Days of our lives / Y&R / B&B and GH over the years [when they're on over here - we currently have no US Soap broadcasting at present] I cannot understand the horror of some of these GH ratings – US primetime figures have fallen sharply in the last 10 years – I read that CW’s Gossip Girl just scored 1 million viewers the other night – why is GH with 2 million at 3pm in the afternoon lambasted as being ‘finished’? We regularly hear over here of how many people have DVR programmes – figures are then added to the live audience for final figures – don’t Nielsen do this? I also remember reading this year that Y&R and DOOL were place 2nd and 8th in a list of the most watched shows via the internet in the USA. Why is it always negative reports about US Soap?

  • Richard

    @sofaspud,

    I realize that of course. But it just seems to lose impact when you do a plot point as big as making someone a long lost relative when that person is not there to enhance the dramatic effect at that time. The story just seems more interesting if they did this when James Franco was actually on the show. Who knows with the budget constraints at this time if they will be able to afford to get him again or even if he will be interested. And would it even be worth the cost since his return did nothing for the ratings.

    @James Patrick

    As we have discussed many times despite all the alternative viewing of online and DVR the networks have not found to capitalize on these with additional money for the budgets of the show.

    The advertisers are just not willing to pay the big bucks yet for DVR and online advertising that the networks need to finance these shows. The soaps are expensive and as live viewing has decreased and people resort to alternative ways of viewing the networks have had to cut the budgets. This has resulted in lower quality shows that are also causing viewers to leave.

    All this puts the shows in danger. The networks continue to try to cut costs, but live viewing just keeps dropping. And that is what the networks use to set prices for advertising rates and that determines how much money the networks get to finance the shows.

  • Joe

    Hoping to hear more rebounds over the next few weeks. I think cutting costs/rating declines go hand in hand. When you take away money, your left with very little for the show, some soaps had to settle for smaller sets, ect. then the show isnt as appealing to the viewers.

  • James Patrick

    The last show screened in UK was 2007/2008 episodes of Guiding Light – just before it went to outdoor filming. There were about 4 sets and it looked quite limited production wise, but I enjoyed it for the characters and the storyline…………..

  • Richard

    Here’s an article/critique from Huffington Post about GH and how the new folks are doing so far:

    http://www.huffingtonpost.com/mobileweb/ed-martin/general-hospital-update-b_b_1446409.html

    He makes some good points and then some that to me are totally out there.

  • sofaspud

    Thanks for the link Richard.

    I could do without Erica Kane but if it meant a ratings spike then so be it. But it’s unlikely anyway since Lucci is off doing “Devious Maids” for the fall.

    I agree fully about the Jason/Sam complaint. His wife is raped, yes raped, and impregnated by his secret-twin mortal enemy and all Jason (and Sam for that matter) can manage to do is worry how it’s upsetting to HIM. Bleech. Apparently this is how TPTB plan to break up Jason & Sam so she can hook up with McBain but what thoroughly unpleasant and disturbing way to go about it. That said, I don’t think I’ve ever appreciated actress Kelly Monaco so much before.

    I also agree that sending Sonny to prison for a crime he didn’t commit (and later be released when exonerated) would be the best story he’s had in a decade. Then man is on trial for murder about once every six months… just convict him already and let’s move forward.

  • TimsDale4ever

    That article (Richard) was excellent and I don’t know squat about GH. Loved the comment about how the fans of other areas of entertainment are more catered to and soap fans are ignored — which I’ve known since the turn of the century. I remember clearly when fans were screaming at CBS to fix GL in those last few years but nothing happened. I even remember EP Ellen “Dumba$$” Wheeler’s comment that she wasn’t concerned about GL’s declining ratings to which another fan responded with “how the f*ck could she be concerned about anything but the ratings?”…. I also totally agree with the comment that the current powers that be don’t understand how to produce a good daytime soap anymore — or some such. But having said that, I think those 2 guys from OLTL were doing a bang up job with OLTL. I couldn’t take my eyes off that show in all of 2011/12 and I haven’t been able to say that about ANY soap since somewhere in the late 90′s. THAT’s a BIG gap of wasted time and the ratings reflect this down period as tons of viewers have gone away, and I honestly believe if these last remaining shows could hire the “correct” teams (wherever they are), they could turn daytime drama back into “must see TV” all over again.

  • Richard

    One thing he didn’t touch on was how that it seems Carlivati is from the same class as Guza was or maybe they are just alike in the way they treat women.

    Guza treated women so bad and the way Jason is treating Sam is just a continuation of that.

    I loved that he agrees with so many of us GH fans who either quit or trying to hang in there that the big problem is that the stories still revolve around those 3.

    I am just not for sure what they are thinking esp. since everyone always said that it was Frons who dictated that those 3 be written front and center all the time. Or they said Phelps or Guza loved those 3 characters most. Now Frons is not there, Guza is not there, Phelps is not there — but yet those 3 are still front and center — the be all and end all of GH.

  • Melanie

    Thanks for the link Richard. Although I agree with the writer on the majority of everything he has written, I disagree totally with what he said that Dante and Lulu wouldn’t be missed if they disappeared suddenly, (apparently he has NO clue that they have a huge and devoted fanbase) and thinking Johnny has become multi-dimensional. Really?!?!?!?!? All Johnny seems to do is sit around and sulk about getting back at Sonny and is using Carly and Connie to do so. Not very multi-dimensional to me!

  • MBmomof3

    The GH storyline that I really don’t care for is the Jason as the “victim” because Sam kept yet another secret. Boo Freakin’ Hoo!!! Poor Jason. You finally show SOME emotion after all these years as “RoboJason” and its poor me, my wife was raped and the baby she’s carrying isn’t mine. WTF! I don’t blame the actors. For once Steve Burton and Kelly Monaco seem interesting, but the writing of this storyline is WAY off. And as most of you know I’m team Cartini. Get a clue…that’s the way the old regime would have written this depressing, disgusting storyline. You can do better and owe it to the fans, the actors and yourselves to do better. I know you were left a big mess to clean up and it’s only been a couple of months, but FIX IT!!

    And don’t even dare mess with my John & Natalie HEA or you will have one dedicated fan that will be very P.O.’d I’m not saying, bring Melissa Archer (Natalie) to GH, because even though she was one of my favorites, this is GH and you need to clean up the canvas before even considering bringing on anymore characters; new or crossover. Maybe some much beloved and needed vets, but even that should happen when it actually works. Not “I popped in for 2 minutes and I’m gone”. You’ve got some great vets on the canvas that I see you are showcasing; i.e. Luke, Anna, Tracey, Heather….GH has been given a reprieve, albeit, very likely to say goodbye. You owe it to the fans and the shows history to rock it. OLTL was must see TV, especially the last couple of years. GH has so much great history, characters and talent to showcase. Even low budgets aren’t an excuse not to produce a great character-driven show.

    I remember when Claire Labine wrote for Ryan’s Hope. Before the days of big costumes, big hair, big sets, great music & production values or location shoots. Yet they managed to tell great, character driven, compelling stories. Can’t you get sponsors to provide high-end clothing, or cars or whatever and show them in the credits? Remember the days when at the end of the show the credits listed: Men’s wardrobe by Botany 500 and Women’s wardrobe by Nieman-Marcus? Ok, I really just dated myself, but you know what I mean…think outside the box folks! Desperate times call for inspired measures.

  • Thomas Blake Castle

    @ James Patrick: We as soap fans need to get the message out that people are still watching and the advertisers are still reaching many more millions but that those people who watch are watching in different formats. Look at TV Guides website. I visit it often and Days of our Lives and The Young and the Restless are always listed in the top five video category. ALWAYS. In the rare event that online viewing is counted and released, Y&R and Days are always listed in the top ten programs viewed online. Rentrak says that they are viewed by at least four times what Nielsen’s 1950′s based estimated system indicates. The problem is that Nielsen needs to fix it’s system so that it accurately counts viewership as a lot has changed since the 1950′s and there are many more viewers now that watch a program on an alternative format other than live TV.

  • Thomas Blake Castle

    @JayTN: It is true in fact that Nielsen counts the soaps in a different category than other programming. In March 2006, it was announced that Nielsen would begin including DVR viewers into their ratings system by the May 2006 sweeps period. Nielsen began in 2004 making provisions to it’s collection system in order to began doing this. However, when this was announced, some advertisers requested more information from Nielsen regarding what they would count as a true viewer and what they would kick out as a non viewer. Nielsen met with some of the advertisers that contribute the most dollars to TV advertising budgets in the U.S. and it was decided that the best way to address the advertisers’ concerns would be to group television programs into separate categories that would be separated by a coding system. The concern from the advertisers regarding soaps was that when DVR becomes prevalent, would the viewer fast forward through all the commercials and if so would they be wasting their budgets then as their messages would never be seen by the intended audience. Nielsen responded by placing the daytime soaps in a different code than other daytime and primetime programming. The result was an immediate and continual decline in the ratings for all daytime soaps. Nielsen claims that “Daytime Serial Dramas” aka “soaps” are totally different than all other forms of programming and thus should be held to a different system of recording the viewership counts. For the daytime soaps, Nielsen only counts a viewer if they watch a particular program during it’s live airing. They make an exception to DVR viewers and count them into the viewership count if they do not fast forward any commercial. If they do, Nielsen throws that viewer out. Most all other programming except those that are aired daily are Live plus seven days when it pertains to counting viewers. Daily programming is only Live plus same day. That is not just exclusively for soap operas but for all daily aired programming. But the DVR rule of no FFing is truly exclusively limited to the soaps.

  • Thomas Blake Castle

    Also, I should add that only Nielsen households are being counted.

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