ABC's 'Grey's Anatomy' Hits 10-Week Highs in Viewers and Young Adults

Categories: Network TV Press Releases

Written By

April 20th, 2012

via press note

 

With its Top rating in 5 Weeks, ABC Takes Second to an “Idol”-Led Fox on Thursday

 

ABC’s “Missing” More Than Doubles the Audience of NBC’s Comedies from 8-9pm

 

Building for the 2nd Straight Week, “Grey’s” Wins at 9pm with 10-Week Highs

 

Hitting its Best Numbers, ABC’s “Scandal” Finishes No. 1 in its Hour in Key Adults

 

Thursday Night (8:00-11:00 p.m.)

ABC (2.2/6) took second place on Thursday in Adults 18-49 to an “Idol”-led Fox, leading CBS by 22% (1.8/5) and NBC’s all-original schedule by 57% (1.4/4).

 

  • Growing over the prior Thursday with young adults (+5%), the Network achieved a 5-week high on the night – since 3/15/12.

 

“Missing” (8:00-9:00 p.m.)

In the 8 o’clock hour, opposite Fox’s “American Idol” and CBS’ comedies, ABC’s “Missing” (7.1 million) more than doubled the audience for NBC’s original comedy block (+137% over “Community”/”30 Rock” = 3.0 million). The new ABC drama also beat out the established NBC comedies with Adults 25-54, Men 25-54 and key Women (W18-49/W25-54).

 

Grey’s Anatomy” (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+146%), ABC’s “Grey’s Anatomywon its time slot for the 2nd week running in both Total Viewers (9.7 million) and Adults 18-49 (3.2/9).  Thursday’s No. 1 scripted show in Adults 18-49, “Grey’s” (3.2/9) beat out Fox’s “Idol”-driven “Touch” during the 9 o’clock hour by a best-yet 52% (2.1/6) and NBC’s comedy block by 60% (“The Office”/”Parks and Recreation” = 2.0/5).  Additionally, “Grey’s” stood as Thursday’s No. 1 TV show with Adults 18-34 and Women 18-34 (3rd straight week).

 

  • Up for the 2nd straight week in Viewers (+10%) and Adults 18-49 (+10%), ABC’s “Grey’s” Anatomy marked a 10-week high on both measures – since 2/9/12.

 

Scandal” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Scandal” once again finished No. 1 in its slot among Adults 18-49 and Adults 25-54.  During the hour, ABC’s “Scandalmore than doubled its freshman drama competition, overpowering NBC’s “Awake” by 174% in Total Viewers (7.4 million vs. 2.7 million), by 155% in Adults 25-54 (2.8/7 vs. 1.1/3) and by 163% in Adults 18-49 (2.1/6 vs. 0.8/2).  In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 3rd week in a row.

 

  • Building week to week, ABC’s “Scandal” hit its best numbers yet in Total Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54) and key Women (W18-49/W25-54).

           

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/19/12.

 

 

 
  • RAYRAY

    GO Grey’s and SCANDAL!!!!!

  • GH

    Because Person of Interest was a repeat.

  • zerg

    @GH

    infact POI doesn’t have any effect on grey’s ^^..and I say it as POI’s fan

  • RJ

    @zerg,

    In fact it does. When Person of Interest returns, it’ll drop below a 3.0 demo again. I say this as a fan of neither show, just a fan of ratings.

  • Jared

    I haven’t watched last nights SCANDAL just yet..but I’m sure ABC is happy with the fact that the show is building viewers and ratings week to week..Im sure the show will be renewed for next season…

    BTW..does anyone know how many episodes are in SCANDALS first season?

  • rob60990

    Because Person of Interest is such a monster now…

  • Brisbane

    Can’t wait to see where PoI and Grey’s end up next week.

  • GH

    Week 29 – POI 3.0 GA 2.8
    They both do well, but when they are both originals there is definitely competition and POI wins in viewers. My comment wasn’t an anti GA comment at all. It was directed at ABC’s article that, as always, added no context.

  • moionfire

    Scandal’s first season will only have 7 episodes. The show is getting really good. I can’t wait till next Thursday. It is really a good soap.

  • Zed

    POI won once its time slot. GA has been winning for a long time, so don’t get too excited POI fans :)

  • Glad

    I am happy that GA rises a little bit this week because the episode was really good. Now onto it’s possibilities againsts POI, I don’t really think it affect GA at all. Besides as happy as people who watch POI are that it’s beating GA, the latter is not the same monster it was a few years ago, so I assume it’s only logical that newer shows win the time slot….Still I think GA is doing fairly good in S8….I’d like to see how POI is doing in it’s 8th season, if it got there.

  • forg

    I can see Grey’s ending the season with high 3s

  • James

    I think Abc’s Thursday night is a powerhouse. Missing is actually pretty darn good…if youve watched from the beginning its like one long action/thriller movie(although the pilot was slightly weak).

    Greys Anatomy I havent watched since the first season ended, but it is a very good show(I think the rise of Kathryn Heigl caused this)..

    AND Scandal is sensational..just like Missing the pilot was a bit strained in some areas..but both shows, by the second episode, were on point…

    Hope all three get renewed.

  • Doc

    Grey’s Anatomy is nothing but a night time soap opera. I’ve hated Grey’s since the day it displaced Boston Legal all those years ago and I’ve hated it because it would be on the only channel viewable during the time after cable and before satellite dish. I’m thankful I can now afford satellite because I was going crazy only getting WTAE. Big Bang Theory is my preferred Thursday show, with whatever else is on television before Grey’s.

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