via press release:
UNIVERSAL CITY, CA – April 20, 2012 – mun2, the bicultural cable network, was the #1 Hispanic cable network for the fourth consecutive week among YLA (Young Latino Americans, 18-34) for Monday-Sunday, 8 p.m.-11 p.m. prime time, according to Nielsen. During the week of 4/9/12-4/15/12, mun2 delivered 42,000 YLAs, out-delivering Galavision by +20% Monday – Sunday 8 p.m.-11 p.m. The cable network experienced continued success with the hit telenovela “La Reina del Sur,” delivering 164,000 total viewers,105,000 adults 18-49 and 71,000 YLAs average for the week, having peeked on Wednesday April 11 with 241,000 total viewers (up + 48% vs. prior week), 171,000 adults 18-49 (up +80% vs prior week), 137,000 YLAs (up +104% vs. prior week).
Season to date, mun2 has increased its prime time delivery with 89,000 total viewers (up +13%), 52,000 adults 18-49 (up +11%) and 34,000 YLAs (up +10%), all versus prior season. mun2 continues to be on track to have its largest season ever in the history of the network.
As recently announced, mun2 will premiere ‘Jenni Rivera Presents: The Chiquis Project’ – one of generation YLA’s most vibrant personalities whose adventurous life is constantly evolving in a uniquely American way, Larry Hernandez project ‘Larrymania,’ an absorbing and entertaining docu-reality series showing the aspirational and inspirational personality behind the Regional Mexican superstar, and ‘DUB Latino,’ a magazine show focusing on the car-culture passion and celebrity lifestyles of the hottest names in Latino entertainment. The network will also have the U.S. premiere of the telenovela ‘Ojo Por Ojo,’ which puts an accent mark on a very modern and urban Romeo and Juliet-themed storyline.
April Programming Highlights:
I Love Jenni
The #1 Latino celebrity reality show has delivered 72,000 total viewers (up +47% vs. prior month), 45,000 adults 18-49 (up +73% vs. prior month) and 31,000 YLAs (up +63% vs. prior month) during its Saturday afternoon period (2 p.m) April to date.
Reventon con Yarel
Reventon (Sunday, 12 p.m.), the leading Regional Mexican music and lifestyle program hosted by Yarel Ramos, saw growth during April 2012 with deliveries of 68,000 total viewers (up +58% vs. prior month), 37,000 adults 18-49 (up +39% vs. prior month), and 25,000 YLAs (up +32% vs. prior month).
Source: NTI, mun2, GAL, DISC L+SD P18-34 IMP Mon-Sun 8p-11p (3/19-4/15/19). STD = NTI, L+SD 2011-12 Season (9/19/11-4/15/12) vs 20-10-11 Season (9/20/10-9/18/11). I Love Jenni (Sat 2p) and Reventon (Sun 12p) = NTI, L+SD (3/26/12-4/15/12 vs 2/27/12-3/25/12). Digital: Omniture data