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Thursday Final Ratings: 'American Idol', 'Grey's Anatomy', 'Awake' & 'Missing' Adjusted Up; 'Scandal' & 'Parks and Recreation' Adjusted Down

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April 20th, 2012

 

American Idol, Grey's Anatomy, Awake and Missing repeat each were adjusted up a tenth while Scandal and Parks and Recreation were adjusted down a tenth among adults 18-49 versus Thursday's preliminary numbers. 

Final broadcast primetime ratings for Thursday, April 19, 2012:

Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol 4.0 13 14.990
CBS The Big Bang Theory  -R 2.5 9 9.290
ABC Missing 1.4 4 7.230
NBC Community 1.3 5 2.770
CW The Vampire Diaries 1.0 3 2.210
tvbythenumbers.com
8:30PM CBS Rules of Engagement 2.2 7 7.570
NBC 30 Rock 1.5 5 3.060
tvbythenumbers.com
9:00PM ABC Grey's Anatomy 3.3 9 9.820
NBC The Office 2.2 6 4.350
FOX Touch 2.1 6 7.320
CBS Person Of Interest -R 1.5 4 8.810
CW The Secret Circle 0.5 1 1.140
tvbythenumbers.com
9:30PM NBC Parks and Recreation 1.7 5 3.460
tvbythenumbers.com
10:00PM ABC Scandal 2.0 6 7.210
CBS The Mentalist -R 1.5 4 8.240
NBC Awake 0.9 2 2.800

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • SJ

    GCB would be a great fit for ABC’s Wednesday line-up, but they would be crazy to move Revenge.

    I actually think GCB’s biggest asset is that it airs on Sundays. I highly doubt that ABC is looking forward to premiering two dramas on that night back to back. Its position as a Sunday show is what’s giving it an edge over the other bubble dramas.

    See, this is what ABC is doing wrong: they premiere GCB after Desperate Housewives, Scandal after Grey’s Anatomy. They’re playing it safe. They think that, just because two shows are made by the same person or have one thing in common (for example, four female leads, which is why, I suspect, Pan Am also aired on Sundays), that the audience will automatically watch both.

    Another issue is them trying to copy their previous successes: they’ve tried and tried to find a replacement for Lost (V, Flash Forward), Grey’s Anatomy (The Deep End, Off the Map) and now that they have had a short bout of creativity this season, they’re already looking for the next Once Upon a Time (Beauty and the Beast, 666 Park Ave, Gotham) and Revenge (Americana, Scruples, Nashville) – not to mention that they are still (!) trying to force the housewives concept on the viewers (GCB, Devious Maids). They are too predictable and that has been – and is going to continue to be – their undoing.

    I can’t help but think what their ratings would look like now if, back in Fall 2011, they had switched BoP and Castle, premiered GCB in the fall on Tuesdays at 9, while pushing the DWTS Results show to 8, premiered Apartment 23 in the fall, premiered Scandal on Sunday and kept Private Practice in its current time slot. My guess is, a whole lot better.

  • JeffinChicago

    IMHO, both GCB and Scandal are no brainers for renewal. It’s a bit unfair to compare mid-season Scandal ratings with Private Practice since Scandal has debuted during an across the board ratings drop for all networks. I also believe Private Practice will be renewed. Body of Proof, not so much even though it is a passable show with a great lead actress. Even though ABC has ordered a fair number of pilots for next season, I don’t think they will debut as many new shows in the Fall as this year. I strongly believe Last Man Standing, Happy Endings and Apt 23 will all be returning, as will Suburgatory, Revenge and Once Upon A Time. The big question mark on comedies is Cougar Town which could squeak by once again and become a bench warmer again next year. Whatever is replacing Desperate Housewives next year will also have Sunday Night Football and football overruns on FOX and CBS to deal with so it is a huge challenge for any show, even though Once Upon A Time held up exceedingly well in the first hour because it is a family show. I predict the Desperate Housewives replacement will achieve ratings much lower than Desperate Housewives did this season. Starting a new show at that hour against football is a doomed proposition. ABC was no doubt hoping for a much better outcome for both Pan Am and GCB, neither one of which would be able to sustain even current DH ratings in that time slot (and Pan Am is dead anyway). Moving Greys into the Sunday DH slot might make the most sense since it has a built in female audience which could open up Thursdays for a new 8-10 comedy block like Wednesday. The Greys move, of course, is not without risks but it probably only has a couple of seasons left in it. Greys debuted for ABC on Sunday when it first aired. I suppose Thursday could be fashioned as an all comedy lineup with GCB as the 10pm show. I still see CBS becoming more vulnerable next year as their cop procedurals should start to see some declining viewership as cop procedural fatigue sets in.

  • Tay Deso

    Community fans are the Fuc’ing worst people
    “I love community but i watch it online..”
    “What you mean ratings on TV! suck…Hiatus?”
    “Oh Lets campaign to save this show We Love this Show!”
    “Yay Its back on ….lets not tune into it!!!!!”

  • Sports Preemption

    @ Petar

    I think that TBBT-ROE-TBBT-2BG-POI lineup served a bunch of purposes for CBS, kind of like their Friday Mentalist test and tonight’s M&M-ROE test.

    First I think they wanted to test the 2 hour comedy block overall. Then they wanted to test how TBBT worked as a 9 oclock show. Then they wanted to test POI as a 10 oclock show. And then finally, they wanted to see how the 2BG audience carried over to another night. They could potentially have 2BG move to Thursday’s at 8 or maybe 8:30, but the 9:30 slot is kind of for a new show, which 2BG still is, and why not see if it could pick up any new viewers while they were at it. But they weren’t going to bump TBBT or ROE from it’s regular time slot to test this, so 9:30 worked well for them.

  • MJDB

    Rob has done way better than Rules of Engagement this season. I really love Rob and have strong confidence that it’ll be renewed for a second season.

  • JeffinChicago

    @SJ
    ABC is as predictable as the Crime Broadcasting System cop shows? Of all the networks ABC has the most experience and success with serialized soapy dramas, most of which are female-centric. I think advertisers like female viewers a little more than male ones so developing a “predictable” strategy of a lot of shows that appeal to women is not such a bad strategy. I don’t find ABC to be any more predictable than any other network. Since NBC’s ratings for the last few seasons (SNF and The Voice which is getting a bit hoarse now, aside)have been a struggle, they are apt to take more chances in the future like this year(which has not been kind to them in spite of. putting up some very good quality comedy in Bent and BFF and dramas like Awake that viewers stampeding to the exit doors).

  • MoHasanie

    @JeffinChicago

    I can see why you’d choose to move Grey’s to Sunday against football, since its one of the most female skewing shows, but an ABC comedy block on Thursday won’t work. CBS seems to be already thinking about it, and if NBC, CBS, and ABC all have comedy blocks against each other on the same night, its really not going to work for ABC, especially if CBS moves 2BG to Thursday, then the CBS comedy block would crush everything else.

    Also, I disagree that advertisers like female audiences more than male one’s. I read that females watch more tv than males, and males are more difficult to reach. That’s why, sports events can have higher ad rates, and even the Fox animated shows have such high ad rates.

  • Julia

    @MoHasanie
    It depends on the advertiser. Male demos are very attractive due to scarcity to a lot of advertisers, but women still do most of the shopping in households, and therefore are the target demo for most CPG companies.

  • rob60990

    @JeffinChicago, Football really isn’t that big of an issue and rarely affects competition. ABC’s main problem is airing against The Grammys & Golden Globes but Once Upon a Time wasn’t as affected as Desperate Housewives. ABC should try to find a show that the Once Upon a Time audience may like. That could be Gotham or 666 Park Avenue.

    @SJ, I think GCB could work Wednesday at 10 but they won’t move Revenge. I think they should switch GCB & Castle. Castle doesn’t need the DWTS lead-in anymore.

  • Rebecca

    I kind of like having GCB on Sundays….I don’t see it as a replacement for when DH leaves the air, but it feels kind of naughty to watch it on Sundays (brings out the heathen in me, lol – just kidding. I often don’t even see it until Monday anyway). I’ll watch Castle no matter what night it airs, so let ABC do whatever it will (hopefully they’ll get better at scheduling…cough, Cougar Town, cough). Heck, I’ll watch CT no matter what night it’s on, too. Next week I’m giving up Glee for it so I can watch CT live and save Glee for online viewing.

    @SJ
    I agree about last night’s 30R. It was very good, and it started more than one potential story line that could finish up this season and also serve well next season.

  • One

    So, Awake stole a tenth from Parks & Rec, huh?

  • Sports Preemption

    Ugh, I am so pissed. The house I’m staying at has satellite and the weather in the southeast has cost me like 25 of the first 30 minutes of Grimm. And everything that I have seen has seemed sooooo goooood tooooo. Now I gotta wait till its online to catch it all. Does anyone know how long it takes until new airings of NBC shows end up on Hulu or NBC.com?

  • Networkman

    @Lizam, I like your schedule, placement of dramas. I would just say that Devious Maids seems like a lock. So instead of Penoza on Monday @10pm, I would put Devious Maids there. ABC would be wise to try not to replace Desperate Housewives with another similar show. So I like 666 Park Ave being put there behind Once Upon A Time. Castle will be the best option to place at 10pm behind the darker 666 Park Ave.

    Hopefully ABC has the guts to try Body of Proof on Friday night. I think it would work behind Shark Tank. Lastly, Private Practice should be held for midseason to replace DWTS:Result show for 13 weeks until it returns on Tuesday night.

  • SarahL

    I have to say that tonight’s episode of Grimm was fantastic. It was a strong follow up to last week’s amazing episodes. I really hope that people watched live so the demos are strong again.

  • Jenna

    dam Secret Circle is really really low, if it doesn’t recover next week, it may well go over HOD.

  • Chris Parker

    I’m loving Scandal

  • Ram510

    I wonder if M&M and Rules of Engagement to Fridays in the fall? Maybe that’s why the are running repeats tonight. I hope ROE does well, but I’ll be watching Nikita!

    Possible CBS Friday schedule

    8:00 Mike and Molly
    8:30 Rules of Engagement
    9:00 The Mentalist
    10:00 Blue Bloods

    That leaves more room for them to focus on new sitcoms on Monday and Thursday

  • Jake

    So what’s up with SC? Vampire diaries only gets a 1.0 demo, but half the audience literally turned off prior to watching SC? So much for lead in benefits. I wonder what would have happened if it was not following TVD. Is it time for it’s dip as well?

    Spring is so interesting as the networks are positioning to have their shows be the one show that is not a repeat that day and hence possibly get the higher share that night! You really have to change channels to find shows that are not repeats at the moment. Missing and Scandal are both appealing to me but I missed not having a new Person of Interest.

  • Kavyn

    Loving this drop for the TSC. It always gets half of what TVD gets. It also always loses 1 million + viewers. Really hoping this 0.5 is a wake up call to the CW in showing them that TSC will be a flop next year :)

  • Allison

    This is ridiculous- the breaks are trying to spread the Vampire Diaries all over the season and it’s hurting the show’s ratings. They need to fix it next year- either give the show a longer break or let it finish in March/April, the CW needs to get its act together.

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