Bubble Watch: Would 'Fringe' Rate as Well on the CW as 'Supernatural' Does And How Bad Would It Be for 'Nikita' If It Did?

Categories: Bubble Watch

Written By

April 22nd, 2012


The season is winding down and there’s not much new under the sun and I’m not very interested in writing 1,000 words about the fates of Private Practice, Scandal and GCB which ends with them still all on the bubble anyway (I’m not ready to lower GCB just because it was sunk by Titanic on April 15).

Could Syndication Really Save 'Fringe'?

The bold text above was the original headline for today's post.  But I decided I wanted to spice it up and rather than go with "What's More Likely To Save 'Fringe:'  Syndication Or Anna Torv's former Uncle-in-Law?" I worked 'Supernatural and Nikita' into the headline instead.

I’ve had Fringe as “likely to be canceled” for a long while now which basically means I’m not a buyer when it comes to the notion of wheeling and dealing to get more episodes for syndication. I don't completely rule it out or I'd have Fringe as 'certain to be canceled'

The main reason I don’t buy into the “more episodes for syndication” thinking for Fringe is basic economics. First, there doesn’t appear to be any demand for it and that it has been more serialized and targeted at hard core fans in later episodes probably doesn’t help.

There are definitely a few cases where "more is better for syndication" is clearly the conventional wisdom.  Those cases are:

  1. wheeling and dealing to get to the minimum number of episodes for stripped (Mon-Fri) syndication (88)
  2. shows that are still very popular in their broadcast runs (like The Big Bang Theory) and don't require much wheeling and dealing
  3. shows that were popular enough (had decent ratings) for five or more years where it's pretty clear the renewals are purely to pad numbers for syndication (like According to Jim).

Fringe only fits the “get to 88” model and Warner Bros has already taken care of that*.

*Make sure you break the long pilot episode into two episodes for syndication purposes when you’re counting the episodes on Wikipedia.

The basic factors of the "more is better" approach are that there will be more episodes getting the per episode fee and that as a result of those extra episodes the potential fee for ALL episodes is higher. A simple (and completely fictional) illustration: let’s say Syfy teams up with ABC’s affiliate stations and tells Warner Bros. “We’re willing to pay you $400,000 per episode for the 88 episodes of Fringe, but if you make 13 more, we’ll pay you $500,000 per episode for all 101 of them.”  This is a very unlikely scenario from either aspect.  Fringe is not a highly sought after target and  I don’t think there’s any chance that the 13 extra episodes would add that much to the per episode pricing across all episodes. Even if it did, the extra money wouldn’t pay for the 13 additional episodes unless they planned to make them for less than $800,000 each*.

*This simple look only looks at domestic syndication. Also, presumably the Warner Bros spreadsheet analyzing the economics factors in stuff I don’t like “how much will we be making from Fringe syndication in the year 2032?” but I look around and see “Lost” isn’t currently airing anywhere in the USA. I’m sure more than one of you is thinking “Lost’s finale wrecked its syndication prospects!” but I still think it can't bode well at all for Fringe’s syndication economics.

But They Did It for ‘Chuck!’

No, "they" didn't.

Perhaps the revisionist history will spin the Warner Bros’ wheeling and dealing to get a fifth and final 13 episode season of Chuck as the feel good story everybody’s talking about. But if it gets spun as Warner Bros loved the cast and crew and NBC did it because it loves its fans, that’s nonsense. Although Chuck had four seasons under its belt before the final renewal, due to the WGA strike in 2007 and a not quite full third season (if full = 22 episodes) Chuck did not have enough episodes for stripped syndication at the end of its fourth season. It was still ten episodes shy.

So "more is better for syndication" doesn't make much sense to me with Fringe. That doesn't mean it won't happen. If Fringe gets renewed rest assured that it's more likely that there is a spreadsheet somewhere that says more episodes for syndication makes sense than Kevin Reilly just loves Fringe so much he'll say “Screw it, I don’t care if it costs more than it’s worth, I have to have one more little season of Fringe!” or  that Warner Bros loves Fringe so much that if Reilly doesn’t say that Warner Bros will step in and say “Screw it, we don’t care if we can never make the money back, we have to make one more little season of Fringe!”

Sadly, I think Fringe getting canceled is a more likely outcome than any of those scenarios (or the Anna Torv's former uncle-in-law scenario -- but I leave room open for the "we have compromising pictures of you" scenario.)

Warning: Train Wreck Ahead

Hold on a minute, did he really just completely blow off writing about Private Practice, GCB and  Scandal to basically write the exact same things about Fringe that he’s written 10 times already this year?

I did do that, yes.  You know how some people have “trains of thought?”  This winds up a “train wreck” of thought -- if I ever have one about GCB and Scandal, I promise I'll share that one with you, too but since you’ve already ridden this far…

If You're Gonna Go Crazy, Go Crazy!

Why Not The CW?

If you believe that Warner Bros really wants 13 episodes of Fringe no matter what (for the record, I don't believe that) then why not also believe that if Fox passes even at a deeply discounted price, that Warner Bros would offer it to the CW for similar pricing? After all, at least the CW is half-owned by the Time Warner mother ship. If you buy into the notion that Fringe would rate at least as well as Supernatural, then why wouldn't the CW want it at a discount? It would be tied as CW’s second highest-rated scripted show at that level.

I definitely don’t buy into the notion that Fringe would rate as well on the CW as it does on Fox, but it’s conceivable that it could rate as well as Supernatural. It’s also conceivable that it wouldn’t rate as well as Supernatural.  It’s easy to say “hard core fans will find it no matter where it is” but in the hierarchy of clichés, “out of sight out of mind” packs a much more powerful punch than “if you make it, the faithful fans will come.”

Still, I’d love, love to see another season with Supernatural and Fringe both on the Friday night schedule and in this train wreck scenario, that would be more bad news for Nikita fans.

Or Straight to Netflix!

For the record, I think it's more likely that you will see the headline "Netflix Eyes 'Fringe'" than the headline "CW Saves 'Fringe.'" I'm pretty sure Nellie Andreeva has boilerplate for the "Netflix Eyes" pieces and it's pretty easy to write the Fringe piece now:

Fringe's ratings are anemic. But it is the type of show — a heavily serialized genre series — that works well on streaming services like Netflix. Fringe's Live+7 ratings bump, 66.7% vs. Live+Same Day according to the most recent available data, is solid and much better than that of Terra Nova (44%), which Netflix opted to pass on even though it was higher-rated overall than Fringe. DVR ratings are indicative of how many viewers prefer to “stream” a show on their own timetable instead of watching it the night it airs.

When it comes to bubble status, like the Renew/Cancel Index we're focusing on the likelihood that a show will be renewed **for next season** (2012-13).  Certain shows are toss-ups where based on the ratings, the renewal decisions could go either way and not be surprising.

Here, “canceled” is used interchangeably with “won’t be renewed for next season” and is not meant to imply a show will be yanked off the schedule in the current season though obviously the two outcomes are not mutually exclusive. The semantics police and lawyers should feel free to break out the handcuffs and plead their cases in the comments. Besides, no matter what anyone at ABC says, reasonable people know with certainty that Pan Am isn't coming back next season.

This Isn't The Renew/Cancel Index

Though the basic methodology is the same (intra-network relative ranking of shows by adults 18-49 ),unlike the Renew/Cancel Index which predicts what would happen if the season ended now, Bubble Watch prognosticates about what will happen by May. The two are still usually closely aligned, and almost certainly very closely aligned towards the end of the season.


Note: only scripted shows that have aired at least one episode this season are in the table below.


Show Network Status
Charlie's Angels ABC Canceled
Man Up ABC Canceled
Pan Am ABC Canceled
Work It ABC Canceled
How To Be a Gentleman CBS Canceled
Allen Gregory Fox Canceled
Breaking In Fox Canceled
I Hate My Teenage Daughter Fox Canceled
Terra Nova Fox Canceled
The Firm NBC Canceled
Free Agents NBC Canceled
Prime Suspect NBC Canceled
The Playboy Club NBC Canceled
Body of Proof ABC Certain Cancellation
Missing ABC Certain Cancellation
The River ABC Certain Cancellation
A Gifted Man CBS Certain Cancellation
NYC 22 CBS Certain Cancellation
Ringer CW Certain Cancellation
Alcatraz Fox Certain Cancellation
The Finder Fox Certain Cancellation
Awake NBC Certain Cancellation
Bent NBC Certain Cancellation
Best Friends Forever NBC Certain Cancellation
Harry's Law NBC Certain Cancellation
Unforgettable CBS Likely Cancellation
Hart of Dixie CW Likely Cancellation
Fringe Fox Likely Cancellation
Are You There, Chelsea? NBC Likely Cancellation
Cougar Town ABC On The Bubble
GCB ABC On The Bubble
Private Practice ABC On The Bubble
Scandal ABC On The Bubble
CSI: Miami CBS On The Bubble
CSI: NY CBS On The Bubble
Rob CBS On The Bubble
Rules of Engagement CBS On The Bubble
Gossip Girl CW On The Bubble
Nikita CW On The Bubble
The Secret Circle CW On The Bubble
Bob's Burgers Fox On The Bubble
Napoleon Dynamite Fox On The Bubble
Up All Night NBC On The Bubble
Castle ABC Likely Renewal
Don't Trust the B---- in Apartment 23 ABC Likely Renewal
Happy Endings ABC Likely Renewal
Last Man Standing ABC Likely Renewal
Revenge ABC Likely Renewal
Suburgatory ABC Likely Renewal
Two and a Half Men CBS Likely Renewal
90210 CW Likely Renewal
Supernatural CW Likely Renewal
Touch Fox Likely Renewal
30 Rock NBC Likely Renewal
Community NBC Likely Renewal
Law & Order: SVU NBC Likely Renewal
Parenthood NBC Likely Renewal
Parks & Recreation NBC Likely Renewal
Whitney NBC Likely Renewal
Grey's Anatomy ABC Certain Renewal
Modern Family ABC Certain Renewal
Once Upon a Time ABC Certain Renewal
The Middle ABC Certain Renewal
Vampire Diaries CW Certain Renewal
The Office NBC Certain Renewal
2 Broke Girls CBS Renewed
The Big Bang Theory CBS Renewed
Blue Bloods CBS Renewed
Criminal Minds CBS Renewed
CSI CBS Renewed
The Good Wife CBS Renewed
Hawaii Five-0 CBS Renewed
How I Met Your Mother CBS Renewed
The Mentalist CBS Renewed
Mike & Molly CBS Renewed
NCIS CBS Renewed
NCIS: Los Angeles CBS Renewed
Person of Interest CBS Renewed
American Dad Fox Renewed
Bones Fox Renewed
The Cleveland Show Fox Renewed
Family Guy Fox Renewed
Glee Fox Renewed
New Girl Fox Renewed
Raising Hope Fox Renewed
The Simpsons Fox Renewed
Grimm NBC Renewed
Smash NBC Renewed
Desperate Housewives ABC Final Season
One Tree Hill CW Final Season
House Fox Final Season
Chuck NBC Final Season
  • QW

    At least a dozen shows moved from ABC, CBS, NBC, or FOX to the WB or UPN. The fans (and, in several cases, the media) who were convinced that all the viewers from the old network would follow the show to the new network, where the show would be a big hit by the new network’s standards, were always wrong.

  • Chris

    @Petar, seriously? Go and watch only procedurals if you think The CW has only little girls as audience. Stop hating so much ! CW has great shows (TVD, Supernatural, OTH).

  • Dennis

    It would definitely rate better then Supernatural, but I don’t know about Vampire Diaries

  • Matt

    Fair enough, but there’s one huge “BUT.” Fringe will have 88 episodes, yes, but future fans are more likely to watch if they know it was given a satisfying conclusion. They won’t want to buy DVDs or watch it in syndication if they know they’re not going to get an ending. That’s why it is in WB’s best interest to make sure Fringe is given the proper conclusion that the writers intended.

  • cece

    remember that SPN was the second show on the cw with great ratings and viewers on Fryday…so.!

  • halloween

    syndication value is small for fringe on tv..better value for hulu/netflix

  • s0303

    i agree that nikita should still be on the bubble…nikita is on fridays and gets about the same ratings as several cw shows on better nights…

  • alexjones

    why the hell is last man standing likely renewal? it got a 1.6 last week for god’s sake! that is NOT likely renewal numbers, missing is only doing slightly worse and that’s certain cancellation.

  • Selen

    I think it would rate the same as Spn or maybe a little worse. Cw wouldn’t be able to promote it as well as Fox (which ads are just stunning), and it would probably have to deal with a budget cut.

  • Andrew

    Nikita needs to be in the likely cancellation category.
    Hart of Dixie needs moved up to on the bubble.

  • suzie

    I don’t get why HOD is likely to be canceled and Nikita is on the bubble?

    Nikita will never get above a 0.5 again!

    Both shows should likely to be canceled or on the bubble.

    Honestly though Nikita should not be on the bubble with ratings between 0.4/0.5 usually I agree with what the site says but why would Nikita have even a 10% chance of renewal with those ratings?

    Please some one explain?

  • michael b


    – Fringe will be renewed for at least 13 episodes or possibly final season
    – Touch will be renewed because it receives good ratings
    – Nikita could possibly renewed for at least 13 episodes
    – Ringer and Hart of Dixie will be cancelled
    – The Office could possibly renewed for final season
    – Up All Night and Whitney will be renewed
    – Bob’s Burgers is already renewed
    – Scandal will be renewed

  • Sid

    I hate Fringe with a passion so I don’t want it on CW. If it did end up there, SPN would rate much higher and Fringe would be lucky to pull a 0.7

  • Tony

    Fringe would rate higher then Supernatural
    Even if it saw a drop off of 1 million viewers

  • halloween

    Nikita is likely cancellation

  • Rebecca

    I think Fringe would rate the same as SPN if on the same network.

    Also, I think I’ve asked a couple times in the past and I haven’t seen anyone answer yet so I’ll ask again: Will Fox air the rest of the unaired Breaking In episodes over the summer? Or eventually, anyway? It’s not my fave show but I’ll finish watching if it airs in burn-off mode (like IHMTD, which comes back June 3rd).

  • http://tvbythenumbers.com Bill Gorman

    “syndication value is small for fringe on tv..better value for hulu/netflix”

    The PR that studios have squeezed out of their Hulu and Netflix deals has been most impressive.

    You’d think that everybody’s just rolling in dough after signing streaming deals with them, but the reality of the payments is likely far lower, or those guys badly overpaid.

    If Netflix really is writing checks that are comparable to cable/broadcast off net syndication $, they are grossly overpaying.

  • Petar

    I think Fringe, if moved to cw… would probably get simillar viewers as it does now.
    I mean, all that is left is its hardcore fans, which seems to be around 3 million.

    NOBODY will watch fringe in the CW! Fans in us don’t watch it now in fridays on fox! They will DOWNLOAD it or watch online or whatever elese via internet like i do and most of the fans already do! Why in the hell we will watch dead CW network? Netflix is great idea cause people now watch fringe mostly via internet, but not very legal and fans all over the world are really millions! But how this can work out(if it can) i don’t know!

  • Tony

    @Petar of course Fringe fans would watch it on the CW.

    Not everyone hates the CW as much as you do

  • Petar


    Well serialized shows as in network repeats shows us are really worse than procedurals reruns! Even Once repeats ae 1.0 1.1 and all CBS dramas are min 1.5 and NCIS, POI reruns even go ti big numbers like 1.8-1.9 in rerun sometimes!

    But Greys strike syndication deal for 500 000 per ep i think! Fringe will be at least half of that! May be less than 200 000 per ep!

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