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TV Ratings Saturday: 'The Firm', '48 Hours Mystery' Slide, 'America's Most Wanted' Special Underperforms

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April 22nd, 2012

Scoreboard ABC FOX CBS NBC
Adults 18-49: Rating/Share 0.8/3 0.8/3 0.6/2 0.4/1
Total Viewers (million) 3.094 2.808 4.360 1.976

ABC and FOX tied the night for ratings in the 18-49 demo, but CBS led the night in total viewers.

FOX aired a special America's Most Wanted  which earned a 0.8 18-49 rating which was down two-tenths from the last  AMW special which earned a 1.0 back in February.

ABC's Sunset Boulevard 20/20 special earned a 0.9 18-49 rating.

CBS’s 48 Hours Mystery tied 20/20 with a 0.9  in adults 18-49, but was down overall three-tenths from a 1.2 last week.

On NBC, Escape Routes was flat with last week's 0.3 adults 18-49 rating. The Firm slid a tenth to a 0.3 from the 0.4 its last episode earned.

 

Broadcast primetime ratings for Saturday, April 21, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX America's Most Wanted: World's Most Wanted Special (8-10) 0.8 3 3.094
ABC Shark Tank -R 0.8 3 3.066
CBS CSI -R 0.4 2 3.594
NBC Escape Routes 0.3 1 1.137
tvbythenumbers.com
9:00PM ABC 20/20 (9-11) 0.9 3 3.108
CBS Hawaii Five-0 -R 0.6 2 4.143
NBC The Firm 0.3 1 1.746
tvbythenumbers.com
10:00 PM CBS 48 Hours Mystery 0.9 3 5.342
NBC Law And Order SVU - R 0.7 2 3.051

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • Carm

    I Love The Firm. But I need to DVR it because I am usually not home.

  • Joseph

    In New York, ratings probably took a big hit from the hockey playoff game between the Rangers and the Ottawa Senators.

    And in several cities, local Major League Baseball teams were in action on Saturday night (April 21st), and likely easily won the ratings in at least a few of those cities.

    Things could get worse in coming weeks: On May 4th (Friday) and 5th (Saturday), ratings may be badly affected by the release of “Marvel’s Avengers”, which is shaping up to be the biggest box-office film of the year (with the capability of causing real damage to prime-time TV ratings that weekend).

    Combine that with hockey and basketball playoffs and local baseball games, and prime-time network numbers that may represent the fewest number of people to watch prime-time network programming on the first Friday night in May since the 1950’s. The next night, May 5th, could set a record-low for network viewership on any night during the first week of May since the early-to-mid 1950’s.

    It’s gonna get ugly.

    The weekend of May 19th-20th is when most of the nation’s colleges and universities will hold graduations, so prime-time viewing levels on May 18th and 19th will be impacted by people traveling to their loved ones’ college graduations.

    The weekend after that (May 26th-28th) is Memorial Day weekend, the unofficial start of Summer. While Fox’s coverage of the World “600” NASCAR race on Sunday night the 27th will likely get good ratings, it may be the only prime-time show that weekend that will get a decent number of viewers.

  • David Howell

    Coming from the UK where two shows on this night got 10m viewers in a country with 20% of the population of the US, these numbers just make me laugh so very hard.

    Is that the first time ever that no show got a 1.0 all night on any broadcast network? I’d imagine that if it’s ever happened before it was in summer.

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