ABC's 'Once Upon a Time' is Sunday's #1 TV Show/ 'Firelight' is ABC's Top Hallmark Hall of Fame Yet

Categories: Network TV Press Releases

Written By

April 23rd, 2012

via press release

ABC Finishes No. 1 on Sunday Among Adults 18-49 and Across All Key Women


ABC’s “America’s Funniest Home Videos” Marks its Best Repeat Results in 4 Months


Sunday’s No. 1 TV Show and the Season’s Top-Rated New Drama in Adults 18-49, ABC’s “Once Upon a Time” is Up Over its Last Original to Hit a 7-Week High


From 9-11pm, ABC’s “Hallmark Hall of Fame: Firelight” Ranks No. 2 in Viewers

And Young Adults, while Delivering the No. 1 Position Across All Key Women


“Firelight” Emerges as ABC’s Top “Hallmark Hall of Fame” Movie and

Draws the Network’s Biggest Audience in the Time Period in 5 Weeks  


Sunday Night (7:00-11:00 p.m.)

With a mix of repeat and original programming opposite mostly original competition, ABC (1.9/5) ranked No. 1 on Sunday night in Adults 18-49, tying CBS’ all-original lineup and leading Fox by 12% (1.7/5) and NBC’s first-run lineup by 27% (1.5/4).  The Net also finished No. 1 on the night across all key Women (W18-34/W18-49/W25-54) and was the top-rated broadcaster with Teens 12-17 and Kids 2-11.


“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat “America’s Funniest Home Videos” earned second place in the 7 o’clock hour to CBS’ original “60 Minutes,” beating out NBC’s original “Dateline” by 1.7 million viewers (5.9 million vs. 4.2 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).


  • Surging over its last encore in Total Viewers (+26%) and Adults 18-49 (+40%), ABC’s “AFHV” posted its strongest repeat performance in more than 4 months – since 12/18/11.


“Once Upon a Time” (8:00-9:00 p.m.)

Growing over its last original 3 weeks ago, ABC’s “Once Upon a Time” more than doubled its lead-in at 8:00 p.m. (+107%) to win its hour for its 7th consecutive original broadcast in Adults 18-49 (2.9/8).  From 8:00-9:00 p.m., the freshman ABC drama outran CBS’ “Amazing Race XX” by 16% (2.5/7), Fox’s “25th Anniversary Special” by 61% (1.8/5) and NBC’s “Harry’s Law” by 222% (0.9/3).  Television’s highest-rated new drama this season, ABC’s “Once Upon a Time” once again registered as Sunday night’s No. 1 TV show in the key young adult sales demo.


  • Building over its last original in Total Viewers (+5% - 8.8 million vs. 8.4 million) and Adults 18-49 (+4% - 2.9/8 vs. 2.8/8), “Once Upon a Time” marked its most-watched telecast in 6 weeks and matched a 7-week high with young adults – since 3/11/12 and 3/4/12, respectively. Jumping 20% in young men from its last first run airing, “Once Upon a Time” equaled a 10-week high with Men 18-34 – since 2/12/12.


  • Continuing to dramatically improve its time slot, “Once Upon a Time” boosted its hour for ABC year to year by 1.0 million viewers and by 32% in Adults 18-49 over first-run programming on the year-ago night (“Home Edition” on 4/24/11 = 7.8 million and 2.2/6).


“Hallmark Hall of Fame: Firelight” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s “Hallmark Hall of Fame: Firelight” finished No. 2 in its 2-hour time period with Total Viewers (7.6 million) and Adults 18-49 (1.6/4-tie), while ranking No. 1 across all key Women demos (W18-34/W18-49/W25-54).  Building from its first hour to its second hour in viewers and young adults, “Firelight” (7.8 million) emerged as the most-watched TV show in the 10 o’clock hour, outdrawing CBS’ “NYC 22” (+4% - 7.5 million) and pulling in 1.3 million more viewers than NBC’s “Celebrity Apprentice” (6.5 million).


  • “Firelight” was up from the last “Hallmark Hall of Fame” movie (“A Smile as Big as the Moon” on 1/29/12 = 6.8 million and 1.5/4) in Total Viewers (+12%) and Adults 18-49 (+7%), standing as ABC’s best performance yet with the movie franchise.


  • With “Firelight,” the Net attracted its largest audience in the 2-hour time period in 5 weeks- since 3/18/12.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/22/12.



  • Brian

    WHOO HOOO!!!!!

    OUAT rocks! Renew now please ABC :)

  • HotLatino4GayMarriage

    GO OUAT!!!! Btw isn’t it sad that Cuba Gooding Jr (an Oscar Winner) ended up doing TV movies? :/

  • profTV

    I was looking for something to watch after OUAT and just kept the channel on ABC, was pleasantly surprised by the movie and enjoyed it…didn’t plan to watch but glad I did.

  • kariato

    >pulling in 1.3 million more viewers than NBC’s “Celebrity Apprentice” (6.5 million).
    I thought it was in third place in the 18-49 DEMO’s. The PR bubble is a wonderful lie, only slightly ahead for your friendly local politician.

  • Lamdog

    Finally, a new show that I like and not endanger of/has been cancelled. As for Cuba, there are no show things as small roles only small actors or some other paraphrase. A job is a job. Ask Ashley Judd, Jeff Goldblum and Vincent D’Onofrio…

  • Nick

    The AFV repeat should have been last week so the new episode that aired then could have today’s OUAT lead-in (or is it lead-out?) ABC needs to put more money into decision-makers with COMMON SENSE and fire these stupid PR people!

  • mdmb

    ABC Finishes No. 1 on Sunday Among Adults 18-49 and Across All Key Women

    So.. its a chick flick??
    I`m not a girl but i love it.

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