ABC’s ‘Once Upon a Time’ is Sunday’s #1 TV Show/ ‘Firelight’ is ABC’s Top Hallmark Hall of Fame Yet

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release

ABC Finishes No. 1 on Sunday Among Adults 18-49 and Across All Key Women


ABC’s “America’s Funniest Home Videos” Marks its Best Repeat Results in 4 Months


Sunday’s No. 1 TV Show and the Season’s Top-Rated New Drama in Adults 18-49, ABC’s “Once Upon a Time” is Up Over its Last Original to Hit a 7-Week High


From 9-11pm, ABC’s “Hallmark Hall of Fame: Firelight” Ranks No. 2 in Viewers

And Young Adults, while Delivering the No. 1 Position Across All Key Women


“Firelight” Emerges as ABC’s Top “Hallmark Hall of Fame” Movie and

Draws the Network’s Biggest Audience in the Time Period in 5 Weeks  


Sunday Night (7:00-11:00 p.m.)

With a mix of repeat and original programming opposite mostly original competition, ABC (1.9/5) ranked No. 1 on Sunday night in Adults 18-49, tying CBS’ all-original lineup and leading Fox by 12% (1.7/5) and NBC’s first-run lineup by 27% (1.5/4).  The Net also finished No. 1 on the night across all key Women (W18-34/W18-49/W25-54) and was the top-rated broadcaster with Teens 12-17 and Kids 2-11.


“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat “America’s Funniest Home Videos” earned second place in the 7 o’clock hour to CBS’ original “60 Minutes,” beating out NBC’s original “Dateline” by 1.7 million viewers (5.9 million vs. 4.2 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).


  • Surging over its last encore in Total Viewers (+26%) and Adults 18-49 (+40%), ABC’s “AFHV” posted its strongest repeat performance in more than 4 months – since 12/18/11.


“Once Upon a Time” (8:00-9:00 p.m.)

Growing over its last original 3 weeks ago, ABC’s “Once Upon a Time” more than doubled its lead-in at 8:00 p.m. (+107%) to win its hour for its 7th consecutive original broadcast in Adults 18-49 (2.9/8).  From 8:00-9:00 p.m., the freshman ABC drama outran CBS’ “Amazing Race XX” by 16% (2.5/7), Fox’s “25th Anniversary Special” by 61% (1.8/5) and NBC’s “Harry’s Law” by 222% (0.9/3).  Television’s highest-rated new drama this season, ABC’s “Once Upon a Time” once again registered as Sunday night’s No. 1 TV show in the key young adult sales demo.


  • Building over its last original in Total Viewers (+5% – 8.8 million vs. 8.4 million) and Adults 18-49 (+4% – 2.9/8 vs. 2.8/8), “Once Upon a Time” marked its most-watched telecast in 6 weeks and matched a 7-week high with young adults – since 3/11/12 and 3/4/12, respectively. Jumping 20% in young men from its last first run airing, “Once Upon a Time” equaled a 10-week high with Men 18-34 – since 2/12/12.


  • Continuing to dramatically improve its time slot, “Once Upon a Time” boosted its hour for ABC year to year by 1.0 million viewers and by 32% in Adults 18-49 over first-run programming on the year-ago night (“Home Edition” on 4/24/11 = 7.8 million and 2.2/6).


“Hallmark Hall of Fame: Firelight” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s “Hallmark Hall of Fame: Firelight” finished No. 2 in its 2-hour time period with Total Viewers (7.6 million) and Adults 18-49 (1.6/4-tie), while ranking No. 1 across all key Women demos (W18-34/W18-49/W25-54).  Building from its first hour to its second hour in viewers and young adults, “Firelight” (7.8 million) emerged as the most-watched TV show in the 10 o’clock hour, outdrawing CBS’ “NYC 22” (+4% – 7.5 million) and pulling in 1.3 million more viewers than NBC’s “Celebrity Apprentice” (6.5 million).


  • “Firelight” was up from the last “Hallmark Hall of Fame” movie (“A Smile as Big as the Moon” on 1/29/12 = 6.8 million and 1.5/4) in Total Viewers (+12%) and Adults 18-49 (+7%), standing as ABC’s best performance yet with the movie franchise.


  • With “Firelight,” the Net attracted its largest audience in the 2-hour time period in 5 weeks– since 3/18/12.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/22/12.



blog comments powered by Disqus