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Live+7 DVR Ratings: 'New Girl' Tops Absolute Ratings Gain, 'Fringe' Tops % Gains, 'The Mentalist' Tops Total Viewer Gains in Week 29

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April 23rd, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 56 such programs in the data for the week ending April 8.

During week twenty-nine of the 2011-12 broadcast season  (April 2, 2012 - April 8, 2012New Girl topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods. New Girl posted a solid gain of 1.6 adults 18-49 ratings points.

Fringe  had the largest percentage gain with an 80% 18-49 ratings increase from DVR viewing.

The Mentalist led the absolute average viewership gained from DVR viewing adding  3.486 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 New Girl-04/03/2012 FOX 2.3 3.9 1.6 70%
2 GREY'S ANATOMY-04/05/2012 ABC 2.8 4.3 1.5 54%
3 Criminal Minds-04/04/2012 CBS 3.0 4.4 1.4 47%
4 Big Bang Theory, THE-04/05/2012 CBS 4.4 5.8 1.4 32%
5 SMASH-04/02/2012 NBC 2.1 3.4 1.3 62%
6 HOUSE-04/02/2012 FOX 2.3 3.5 1.2 52%
7 VOICE-04/02/2012 NBC 4.1 5.2 1.1 27%
8 CSI-04/04/2012 CBS 2.9 4.0 1.1 38%
9 Mentalist, THE-04/05/2012 CBS 2.4 3.5 1.1 46%
10 VOICE:RESULTS SHOW-04/03/2012 NBC 3.2 4.2 1.0 31%
11 Grimm-04/06/2012 NBC 1.3 2.3 1.0 77%
12 Castle-04/02/2012 ABC 2.1 3.0 0.9 43%
13 Person Of Interest-04/05/2012 CBS 3.0 3.9 0.9 30%
14 Fringe-04/06/2012 FOX 1.0 1.8 0.8 80%
15 American Idol-WEDNESDAY-04/04/2012 FOX 4.9 5.7 0.8 16%
16 SCANDAL-04/05/2012 ABC 2.0 2.7 0.7 35%
17 SURVIVOR: ONE WORLD-04/04/2012 CBS 2.8 3.5 0.7 25%
18 BONES-04/02/2012 FOX 2.5 3.2 0.7 28%
19 CSI: NY-04/06/2012 CBS 1.7 2.4 0.7 41%
20 Body Of Proof-04/03/2012 ABC 2.0 2.6 0.6 30%
21 American Idol-THURSDAY-04/05/2012 FOX 3.9 4.5 0.6 15%
22 30 ROCK-04/05/2012 NBC 1.2 1.8 0.6 50%
23 Up All Night-04/05/2012 NBC 1.2 1.8 0.6 50%
24 Happy Endings-04/04/2012 ABC 1.7 2.3 0.6 35%
25 Blue Bloods-04/06/2012 CBS 1.7 2.3 0.6 35%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-04/06/2012 FOX 1.0 1.8 0.8 80%
2 Grimm-04/06/2012 NBC 1.3 2.3 1.0 77%
3 New Girl-04/03/2012 FOX 2.3 3.9 1.6 70%
4 SMASH-04/02/2012 NBC 2.1 3.4 1.3 62%
5 AWAKE-04/05/2012 NBC 0.9 1.4 0.5 56%
6 FINDER-04/06/2012 FOX 1.1 1.7 0.6 55%
7 GREY'S ANATOMY-04/05/2012 ABC 2.8 4.3 1.5 54%
8 HOUSE-04/02/2012 FOX 2.3 3.5 1.2 52%
9 30 ROCK-04/05/2012 NBC 1.2 1.8 0.6 50%
10 Up All Night-04/05/2012 NBC 1.2 1.8 0.6 50%
11 RINGER-04/03/2012 CW 0.4 0.6 0.2 50%
12 Criminal Minds-04/04/2012 CBS 3.0 4.4 1.4 47%
13 COMMUNITY-04/05/2012 NBC 1.3 1.9 0.6 46%
14 Mentalist, THE-04/05/2012 CBS 2.4 3.5 1.1 46%
15 Castle-04/02/2012 ABC 2.1 3.0 0.9 43%
16 CSI: NY-04/06/2012 CBS 1.7 2.4 0.7 41%
17 Gossip Girl-MON-04/02/2012 CW 0.5 0.7 0.2 40%
18 CSI-04/04/2012 CBS 2.9 4.0 1.1 38%
19 Happy Endings-04/04/2012 ABC 1.7 2.3 0.6 35%
20 Blue Bloods-04/06/2012 CBS 1.7 2.3 0.6 35%
21 SCANDAL-04/05/2012 ABC 2.0 2.7 0.7 35%
22 Big Bang Theory, THE-04/05/2012 CBS 4.4 5.8 1.4 32%
23 VOICE:RESULTS SHOW-04/03/2012 NBC 3.2 4.2 1.0 31%
24 Raising Hope-04/03/2012 FOX 1.6 2.1 0.5 31%
25 Body Of Proof-04/03/2012 ABC 2.0 2.6 0.6 30%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-04/05/2012 CBS         12,591         16,077      3,486 28%
2 Criminal Minds-04/04/2012 CBS         11,338         14,551      3,213 28%
3 Castle-04/02/2012 ABC         11,691         14,743      3,052 26%
4 GREY'S ANATOMY-04/05/2012 ABC          8,165         11,175      3,010 37%
5 Big Bang Theory, THE-04/05/2012 CBS         13,325         16,269      2,944 22%
6 CSI-04/04/2012 CBS         12,062         14,983      2,921 24%
7 Person Of Interest-04/05/2012 CBS         13,690         16,493      2,803 21%
8 SMASH-04/02/2012 NBC          6,032           8,803      2,771 46%
9 HOUSE-04/02/2012 FOX          6,670           9,315      2,645 40%
10 Blue Bloods-04/06/2012 CBS         10,921         13,531      2,610 24%
11 NEW GIRL-04/03/2012 FOX          4,594           7,115      2,521 55%
12 Body Of Proof-04/03/2012 ABC         10,519         12,958      2,439 23%
13 Grimm-04/06/2012 NBC          4,454           6,753      2,299 52%
14 BONES-04/02/2012 FOX          8,385         10,583      2,198 26%
15 VOICE-04/02/2012 NBC         10,830         13,015      2,185 20%
16 VOICE:RESULTS SHOW-04/03/2012 NBC          8,450         10,510      2,060 24%
17 CSI: NY-04/06/2012 CBS          9,083         11,025      1,942 21%
18 American Idol-WEDNESDAY-04/04/2012 FOX         17,091         19,032      1,941 11%
19 SCANDAL-04/05/2012 ABC          7,371           9,213      1,842 25%
20 Touch-04/05/2012 FOX          7,150           8,958      1,808 25%
21 MISSING-04/05/2012 ABC          7,241           8,875      1,634 23%
22 SURVIVOR: ONE WORLD-04/04/2012 CBS         10,360         11,979      1,619 16%
23 Fringe-04/06/2012 FOX          3,009           4,616      1,607 53%
24 American Idol-THURSDAY-04/05/2012 FOX         14,342         15,872      1,530 11%
25 HARRY'S LAW-04/08/2012 NBC          7,743           9,264      1,521 20%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • Sid

    Bad DVR numbers for GOSSIP GIRL, RINGER and Happy Endings.

  • Dennis

    and CSI: Miami finale???

  • halloween

    fringe still under 2.0 with dvr is pathetic

  • DSC

    no it’s not. really. ask around.

  • psychic

    Cue the Fringe haters.

  • Michael

    Terrible numbers for Ringer!

  • Ccemerson

    Interesting CBS Thursday 3 out 4 of their shows placed in the top 7 Viewership gains. ROE didn’t get any increase @all ???

  • Sackhairlaso

    Always great DVR numbers for Fringe!

  • Halloween, how do you figure? It sounds like you are bitter about something.

  • KS

    Can’t stop laughing looking at Gossip Girl and Ringer ratings.

  • Rob R

    How surprising is it to see “SMASH”‘s audience increase so much on DVR? It more than DOUBLES the demo rating of “30 Rock” when DVR+7 is considered. No wonder NBC rushed to renew it. It also demonstrates that its success is not entirely “The Voice”-related.

  • Brock

    You Nielsen community fans who are DVR-ing and not watching live have a responsibility to watch it live!!

  • SarahL

    Grimm continues to do well in the DVR viewing. I repeat myself, but come on, people, watch live!

  • A

    Isnt it a good thing that Gossip Girl even makes it on the top 25?
    GG and Ringer are the only CW shows to make it on the dvr list no?

  • John A

    Ringer is dead for sure. But these hating comments must be from Nikita fans. That show is dead also.

  • Adrian

    LOL it takes GG a week of DVR to get the same rating that SPN gets live+SD on a Friday!! And yet GG is 100% safe? Pathetic. The CW deserves all the failure it gets.

    “Grimm continues to do well in the DVR viewing. I repeat myself, but come on, people, watch live!”

    Agree!

  • Anil

    GG will get its final season, deal with it and stop obsessing over it people.

    Most people who hate on GG are fans of CW’s flopping freshmen shows. Move on…

  • Freyja


    GG and Ringer are the only CW shows to make it on the dvr list no?

    That’s because the rest of the CW shows were in repeats ;)

  • HotLatino4GayMarriage

    Happy Endings, still pathetic after DVR increase, ABC cancel that awful flop!

  • Michael

    @A, that’s because Gossip Girl and Ringer were the only scripted dramas on the network during that week that aired new episodes. Hart Of Dixie, Supernatural, Vampire Diaries, Nikita, and 90210 were/is on break. Usually, all these shows make the list.

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