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TV Ratings Sunday: 'Once' Makes Gains; 'Amazing Race', 'NYC 22' & 'Apprentice' Fall; 'FOX 25th Anniversary Special' Underperforms

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April 23rd, 2012

Scoreboard ABC CBS FOX NBC UNI
Adults 18-49: Rating/Share 1.9/5 1.9/5 1.7/5 1.5/4 1.0/3
Adults 18-34: Rating/Share 1.4/4 0.9/3 1.6/5 0.9/3 1.0/3
Total Viewers (million) 7.509 9.918 3.896 6.289 2.657

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ABC and CBS tied the night with Adults 18-49, but CBS garnered the most viewers Sunday night.

CBS' The Amazing Race slid one tenth to a 2.5 adults 18-49 rating from last week's 2.6 adults 18-49 rating. The Good Wife was flat with last week's 1.8 adults 18-49 rating. NYC 22 earned a 1.4, losing only a tenth from its premiere last week. Earlier in the night, 60 Minutes earned a 1.7, gaining three-tenths from last week's 1.4 adults 18-49 rating.

Once Upon A Time returned from repeats this week to earn a 2.9 adults 18-49 rating, up a tenth vs. its last original, which aired April 1 and earned a 2.8. Firelight, a Hallmark Hall of Fame Movie, aired in place of a new GCB and earned only a 1.6 adults 18-49 rating.

FOX went back in time for the 7 PM hour, airing the original pilots of both of The Simpsons and Married...With Children ahead of their 25th Anniversary Special, which earned an 1.8 adults 18-49 rating.

Dateline earned a 1.2 vs. last week's 1.3. Harry's Law was flat with last week's  0.9 18-49 rating. Celebrity Apprentice drew a 2.0  adults 18-49 rating, down two-tenths from last week's 2.2.

Broadcast primetime ratings for Sunday, April 22, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS 60 Minutes 1.7 5 12.699
ABC America's Funniest Home Videos -R 1.4 4 5.930
FOX Married…With Children -(Pilot) 1.3 4 2.947
NBC Dateline NBC 1.2 4 4.196
tvbythenumbers.com
7:30PM FOX The Simpsons -(Pilot) 1.5 4 3.183
tvbythenumbers.com
8:00PM ABC Once Upon A Time 2.9 8 8.837
CBS Amazing Race 2.5 7 9.116
FOX FOX 25th Anniversary Special (8-10PM) 1.8 5 4.312
NBC Harry's Law 0.9 3 8.532
tvbythenumbers.com
9:00PM NBC The Celebrity Apprentice (9-11p) 2.0 5 6.214
CBS Good Wife 1.8 5 10.342
ABC Firelight (9-11p) 1.6 4 7.634
tvbythenumbers.com
10:00PM CBS NYC 22 1.4 4 7.516

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • me

    I also loved Once Upon a time last night. and NYC 22 was good too!!

  • David

    The fact that OUAT was repeats for 2 weeks and then comes back with around the same audience is a great sign that it has a good fan base. I know it doesn’t make much sense to put a show in repeats for a few weeks, but it is a good way to test out how loyal the viewers are as well as testing how GCB does without a big lead in. Those are very important things to consider when renewing a show. That bodes really well for OUAT.

  • JeffinChicago

    Is that the last of the Hallmark cheese on network television? Hallmark has appeared on every network except FOX and The CW and I believe each year it hits new lows.

  • HotLatino4GayMarriage

    @Liz I agree with what you’re saying but I just wanted to add that CBS does have this reputation of being a network for old people, I can’t remember how many times I’ve heard some say “I don’t watch CBS, I’m not 68 yo”.

  • We Spent the Kids College Fund at DIsneyWorld

    NCIS has great ratings, and lousy demos, it’s how CBS calls itself the #1 network but advertisers mock them; @joh regarding your comment here.

    You do realize CBS cancels shows that other networks like ABC would renew it a heart beat, and picking on the #1 scripted drama, woow, let me guess you hate CBS.

  • gregg

    i agree with the psychic, will you please renew Once upon a time/revenge/bia apt.23/happy endings/subdotory NOWWWWWW

  • zerg

    4 years ago NCIS was at 3.5 18-49 now at 3.5..Fringe was at 4.0 now at 1.0..

    so i think that all shows want to have lousy demo :)

  • Liz

    @HotLatino4GayMarriage

    CBS skews very old. That’s indisputable. Their 18-49 ratings are strong. That’s also indisputable.

    Joh seems to be under the mistaken impression that both of these facts can’t possibly be true at the same time.

  • Bunny

    I still don’t understand how Grimm is renewed while Once upon a Time is not…

  • eridapo

    Halves

    OUAT 2.9/2.9
    Am. Race 2.5/2.5
    H LAw .9/1.0
    Cel Appr 1.7/1.9/2.1/2.2
    Good Wife 1.9/1.8
    NYC 22 1.5/1.3

  • SarahL

    OUAT was great last night. Although I think it is getting more inconsistent in the overarching story.

    BTW, Robert Carlyle is BEST actor on the show and one of the best on tv, period.

  • http://tvbythenumbers.com Bill Gorman

    “Interesting article in today’s NYT about the declining audience numbers this spring. I think a lot of them are watching later on there DVR’s & not getting counted. If there are any 18-49 watching Harry’s Law it’s likely later in the week & not getting counted. Is that a fan bingo excuse ?”

    It’s a nonsense excuse, just like the original NYT article was nonsense.

  • Jay

    I can’t help but agree with the suggestion that maybe NBC should start re-screening some of their old hits supplemented with new shows…or alternatively, start making more broad comedies like they did in the past v ‘intelligent’ shows which dominate their Thu lineup…

  • tv_viewer

    Last night’s episode of Once Upon A Time explained why Rumplestiltskin manipulated Regina to cast that curse to send everyone in fairytale land to travel to “Earth.” It was a very important episode. The only problem I have with the episode is that it didn’t explain how the “Mad Hatter” disappearred in an earlier episode when this episode said this land had “no magic.” I can only speculate that the curse robs people who were sent to Storybrooke by the curse of their magical powers but because Emma was sent to “Earth” before the curse reached her, Emma’s “magic” was kept intact.

  • Andrea

    1.6 for an Hallmark Hall of Fame movie is highest since 2007 for a Spring movie. HHoF movies aired in spring are usually the lowest rated (and it’s normal considering most regular shows also performs better in the fall/winter).

    2011 Beyond the Blackboard 1.3
    2010 When Love Is Not Enough: The Lois Wilson Story 1.2
    2009 The Courageous Heart of Irene Sendler 1.5
    2008 Sweet nothing in my ear 1.5
    2007 Crossroads: A Story of Forgiveness 2.3
    2006 In from the Night 2.3

    The previous 2 Hallmark movies on ABC got 1.1 and 1.5 this winter

  • http://tvbythenumbers.com Bill Gorman

    “I can’t help but agree with the suggestion that maybe NBC should start re-screening some of their old hits supplemented with new shows”

    Even if they wanted to (which they don’t), NBC doesn’t have the rights to air a lot of their old shows (maybe most or all of them).

    And you’re dreaming if you think they’d do much better than new shows, plus they have no upside at all for syndication.

  • Skylar

    ABC scheduling is just stupid. So they air repeated episodes of OUAT and the Titanic before GCB, and now they air a new episode of OUAT before Fireflight… makes total sense…

  • michael in cmh

    OUAT was AWESOME last night!!! Can’t wait for the last three episodes of the season.

  • Justin121

    THE GOOD WIFE is gaining viewers.

    10.3 million is a season high.

    Hope it hits 11 mil in the Fall and lasts beyond season 4. Just mentioning there’s a season 4 is making me smile :D

    I thought this was the week Desperate Housewives finally comes back. I want it to be back really high to end with a bang and GCB high enough to get renewed for a second season.

  • Michael

    Bill Gorman, get ready for an abundance amount of Fan Excuse Bingo responses when Avengers hits theaters first week of May.

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