TV Ratings Sunday: 'Once' Makes Gains; 'Amazing Race', 'NYC 22' & 'Apprentice' Fall; 'FOX 25th Anniversary Special' Underperforms

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April 23rd, 2012

Adults 18-49: Rating/Share 1.9/5 1.9/5 1.7/5 1.5/4 1.0/3
Adults 18-34: Rating/Share 1.4/4 0.9/3 1.6/5 0.9/3 1.0/3
Total Viewers (million) 7.509 9.918 3.896 6.289 2.657


ABC and CBS tied the night with Adults 18-49, but CBS garnered the most viewers Sunday night.

CBS' The Amazing Race slid one tenth to a 2.5 adults 18-49 rating from last week's 2.6 adults 18-49 rating. The Good Wife was flat with last week's 1.8 adults 18-49 rating. NYC 22 earned a 1.4, losing only a tenth from its premiere last week. Earlier in the night, 60 Minutes earned a 1.7, gaining three-tenths from last week's 1.4 adults 18-49 rating.

Once Upon a Time returned from repeats this week to earn a 2.9 adults 18-49 rating, up a tenth vs. its last original, which aired April 1 and earned a 2.8. Firelight, a Hallmark Hall of Fame Movie, aired in place of a new GCB and earned only a 1.6 adults 18-49 rating.

FOX went back in time for the 7 PM hour, airing the original pilots of both of The Simpsons and Married...With Children ahead of their 25th Anniversary Special, which earned an 1.8 adults 18-49 rating.

Dateline earned a 1.2 vs. last week's 1.3. Harry's Law was flat with last week's  0.9 18-49 rating. Celebrity Apprentice drew a 2.0  adults 18-49 rating, down two-tenths from last week's 2.2.

Broadcast primetime ratings for Sunday, April 22, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS 60 Minutes 1.7 5 12.699
ABC America's Funniest Home Videos -R 1.4 4 5.930
FOX Married…With Children -(Pilot) 1.3 4 2.947
NBC Dateline NBC 1.2 4 4.196
7:30PM FOX The Simpsons -(Pilot) 1.5 4 3.183
8:00PM ABC Once Upon A Time 2.9 8 8.837
CBS Amazing Race 2.5 7 9.116
FOX FOX 25th Anniversary Special (8-10PM) 1.8 5 4.312
NBC Harry's Law 0.9 3 8.532
9:00PM NBC The Celebrity Apprentice (9-11p) 2.0 5 6.214
CBS Good Wife 1.8 5 10.342
ABC Firelight (9-11p) 1.6 4 7.634
10:00PM CBS NYC 22 1.4 4 7.516

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima

    Is it just me or was the entire night down? It seems like all shows have been down the last week. I suspect it may have something to do with the Stanley Cup and other shows on cable.

    Sports have virtually no impact on entertainment ratings.

    Any thoughts?

    It’s spring.

  • Sam

    “Harry’s Law” rocks!

  • The End

    Speaking of things being down, Once Upon a Time looks like it has only lost viewers over 49 to be honest. I’m assuming they’ve moved to Harrys Law or something, no way of knowing really.

  • OMG

    I know that the 18-49 demographic is advertiser-coveted. But wouldn’t it make more sense to advertise to 8 million “old” people than just a show with 1.5 million “young people” (e.g. The Vampire Diaries)?

  • Rebecca

    @OMG (I apologize if you already know all of this I’m about to write)
    IMO it would make sense to advertise to everyone, of all ages (age 3 and up). But the situation is (and people on here tell us all the time) that the advertisers cater their ads to the 18-49 demographic because it’s harder to get them to buy things. They want their eyes on the screen. They’re not dedicated to any particular brands of anything yet (maybe because they can’t afford them, haha) so companies want their money. Not everybody in the 18-49 demographic, just some or even maybe most of them fall into that category of not being dedicated to any brands (so they can be swayed to try others). Not everyone is back living at home with their parents after college, with very little money to spend on what the commercials are advertising. But some are. Times are changing. And more of us are watching shows online these days, where if there are commercials you can’t skip through them – but you can open other internet screens and do other things like check other websites while waiting for the commercials to end and you can go back to watching your show (I do that all the time). I still hear the ads because I’m waiting for them to end.

  • Nadine

    It’s shocking how The Good Wife and 60 minutes can have such lousy demos, yet the best ratings of the night.
    Not shockinreally, since they’re far and away the best programs on all night. By a few miles.

  • 728huey

    I watched the FOX 25th Anniversary special, and while Ryan Seacrest mentioned that FOX did try a number of shows that crashed and burned, they didn’t spend a whole lot of time talking about them. Besides Women In Prison, The Adventures of Beans Baxter, Get A Life, Greg The Bunny, etc., they could have spent a little more time talking about other shows that were only marginally successful (The Tracey Ullman Show, Duet, Herman’s Head, Parker Lewis Can’t Lose, Roc, George Carlin, Dark Angel), and they could have spent some time mentioning the FOX programs which may or may not have been successful but launched the careers of several a-list Hollywood celebrities (Johnny Depp, Brad Pitt, Jessica Alba, Seth Rogen, Debra Messing).

    Of course, I forgot about their Alien Autopsy shows, When Animals Attack, Man vs. Beast, World’s Wildest Police Videos, and all of the embarrassing reality TV shows (Joe Millionaire, Who Wants To Marry A Multimillionaire, Temptation Island, Paradise Hotel, My Big Fat Obnoxious Fiance, Celebrity Boxing, Who’s Your Daddy, The Littlest Groom).

  • Harry

    @ Nadine: Only if you’re an old person, most likely a woman. The Good Wife should never have aired on a major network since it’s more suited to Lifetime.

  • DW

    next seasons nbc friday night line up

    800 Mr. Smith
    830 buffalo bill
    900 manimal
    1000 l.a. law

    got to have something good in the line up at 10. :)

  • Brian J

    @All those who are suggesting NBC reboot some shows:

    Rebooting a series isn’t necessarily a bad idea, but it wouldn’t work with all shows. There’s word that ABC was considering trying to reboot “Alias.” I could see that working, because while Sydney Bristow was a unique character, it’s kind of an open-ended show as far as the plot goes. The same could be said for, say, “Law & Order,” which I would guess is the next likeliest reboot, depending on when “SVU” goes off the air. But “Friends” and “Seinfeld”? Not so much.

    The basic problem is that NBC has no one scripted show to build a night around. I’d rather it focus on finding a new show, even one based around an older star, to power a particular night–any night, really. But if it’s going to be a reboot, it should be of a show that nobody else is doing. I and others here have noted that nobody is really doing a family comedy like “Family Matters” any longer, so why doesn’t NBC see what it can do? Supposedly, it’s high on “Isabel,” a remake of a French series about a teenage girl with special powers in otherwise normal angry family. Why does it try putting that on Fridays at 8:00, along with a remake of “Alf”? It’d be ridiculed by the media, I’d guess, but the concept is broad enough that it could work.

  • Potato

    @Bunny– Touche! And I brought up the idea with some actual friends fans and they practically stabbed me so yeah, probably NOT my best idea…

  • AlcoholicsAnonymous


    Because you came off as an a$$ to @Rebecca request about the fantasy thing and since she’s not an employee but a “friend”, you seemed pretty forceful on @Julia side.

    That’s why I asked what she does. No harm asking? Or you can simply ignore which probably you’ll do. Most sites have bio pages of each mod or writer anyways.


  • JS

    @Jonathan: I’ve been thinkin’ that for years. Seinfeld, Friends and Frasier reruns every night- and they might get a 2.0 NBC stands for Not Broadcasting Correctly. They have the WORST management and collection of talent in television history.

    Posted April 23, 2012 at 9:03 AM

    So a 25 year old rerun of Married With Children with no promotion got the same demo as last week’s new Community. This makes me think that my old idea of NBC just having a couple of nights where they reair old NBC hits from the past would be more profitable than what they’re doing now.

  • The End


    Though I didn’t see what you’re talking about, Bill is allowed to agree with people if he wants too, even if he’s friends with said person he’s agreeing with.

    Hate to sound like an ass, but its his website(Well his and Roberts), its his rules, and he can act however he wants too.

  • bsp

    FOX spent ridiculous amounts of time before and during the special hyping the upcoming reunion of the cast of That ’70s Show. That segment, clips included, was about 3 minutes!!! For this I waited around? Are you kidding? What a joke.

  • Rebecca

    It’s probably not my place to say, but Julia has said a while back that she used to do some work for this site (whether it was writing or collecting data, I don’t know). Those old comments are gone with the “big purge.” And that’s why I asked her here what I asked earlier (I have no way to ask privately, just here on the forums), which also wasn’t right for me to ask and that’s why Bill told me not to. He and Robert run the site, so that’s that. No problem. By the way, I don’t think there are a lot of sites that have bios of the site runners on them – at least I haven’t come across very many (not amongst the several Disney park related sites I frequent, anyway. Haven’t looked for them on movie/TV related sites.).

  • Rebecca

    Yeah, and all they kept saying was how much fun it was.

  • jt

    go once upon a time!

  • Justin Poppiti

    I enjoyed watching the 25 year fox special.

  • Riff Rafferty

    If FOX really cared about their history, they would have run the first episode of “The Tracey Ullman Show” at 7:30. Or the first episode of “The Tracey Ullman Show” with a “Simpsons” short in it (I think they started in the third show). Or the first episode of “The Tracey Ullman Show” with the first “Simpsons” short tacked into it. It wouldn’t have been hard to get the rights to it — Tracey’s show was done in-house. I did get a good laugh out of the Chicago Geico Gecko being one of the sponsors for “Married… with Children” though. DA BEARS!

    Congratulations The Simpsons on 25 years. We still love FOX animation.*

    *And by FOX animation, we mean Bob’s Burgers and American Dad and Napoleon Dynamite and Allen Gregory. We don’t love you anymore. In fact, we think you’re so stale, tired and unwatchable now, we hope you get canned already.

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