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Monday Final Ratings: 'The Voice', 'Dancing With the Stars' Adjusted Up; 'Smash' Adjusted Down

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April 24th, 2012

The Voice was adjusted up a tenth, and Dancing with the Stars was adjusted up two-tenths while Smash was adjusted down a tenth among adults 18-49 versus Monday's preliminary ratings.

Final Monday broadcast primetime ratings for Monday, April 23, 2012

Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10 PM) 3.8 10 10.310
ABC Dancing with the Stars (8-10p) 3.2 8 17.620
FOX Bones 2.2 6 7.380
CBS How I Met Your Mother -R 1.7 5 4.690
CW Gossip Girl 0.5 1 0.990
tvbythenumbers.com
8:30PM CBS 2 Broke Girls  -R 1.7 5 5.130
tvbythenumbers.com
9:00PM FOX House 2.3 6 6.490
CBS Two and a Half Men -R 2.0 5 6.670
CW Hart Of Dixie 0.5 1 1.280
tvbythenumbers.com
9:30PM CBS Mike & Molly -R 1.7 4 6.000
tvbythenumbers.com
10:00PM ABC 20/20 DWTS Special 2.1 6 10.680
NBC Smash 2.0 5 6.010
CBS Hawaii Five-0 -R 1.6 5 7.700

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Lauren

    Somebody posted this last week.

    In the short term the Netflix and Hulu deals have actually helped The CW network in terms of revenue/losses as explained here

    - http://www.broadcastingcable.com/article/483265-NAB_Warner_Bros_Rosenblum_We_Are_in_the_Golden_Age_of_TV_Again_.php

    Having read the above we can see that the network has been given a “short” lifeline, but we know this cannot last forever.
    I understand the WB/CW bosses are frustrated with Nielson, and feel that they should now use the technology which they believe is available for online viewing etc so they can make the revenue they feel they deserve as the the younger viewer is just too unreliable when it comes to watching LIVE TV.

  • Ultima

    @Ryan
    teens are into computers and internet like really hard, they stream their tv shows whenever thay want for free cuz they know how it works, nobody from our generation watches tv anymore, there’s a hundred websites where they upload almost immeadiately our shows for free!

    And yet your generation still whines when networks cancel their favorite shows because they can’t afford them…

  • Ultima

    @Lauren
    ‘While revenues from these outlets remain small compared to their overall business, he said “it was probably true” that the large Hulu and Netflix deals for CW content “saved the network.”‘

    And by that he means that the deals made the network profitable for Warner Bros and CBS. I really doubt that the Tribune will stick with the CW after 2016.

    To illustrate how much faith they have in the CW, they are preempting them for baseball six times during may sweeps on WGN in Chicago.

  • chrisss

    @ Lauren

    It’s not Nielsen’s fault that advertisers won’t pay the same ad rates online as they do for TV.

  • Lauren

    @Ultima exactly! I did make it clear this was in the short term. In the long term I don’t know what The CW will do?

  • Lauren

    @Chris I think Nielson does need to improve in the future to be more accurate. How it does this I don’t know?

    In terms of advertisers paying for ad rates online. The CW has already said that online viewing is up 25% this year alone including (CW app) and I believe they will focus a huge amount of their efforts on how to get/convince and get advertisers in on this.

  • Mickey 1.0

    @Lauren
    @Chris I think Nielson does need to improve in the future to be more accurate. How it does this I don’t know?

    I read somewhere recently that even Nielsen admits there is a gap in its sampling. Young adults, once they leave home, and before they set up a stable home of their own, are under-represented in their sampling. So they want to get more Nielsen boxes to this age group, by getting them into college dorms, for example.

    Seeing as this is precisely the age group the CW aims for, you can see how it would affect them the most.

    This of course won’t solve all the problems, but it would help.

  • http://tvbythenumbers.com Bill Gorman

    “And by that he means that the deals made the network profitable for Warner Bros and CBS. I really doubt that the Tribune will stick with the CW after 2016.

    To illustrate how much faith they have in the CW, they are preempting them for baseball six times during may sweeps on WGN in Chicago.”

    If Robert and I are still around running the site then, that will be an interesting topic of discussion. At some point the CW local affiliates will simply not renew their affiliate agreements if the benefit isn’t there for them. I’m sure plenty know are calculating how much more money they could make from syndicated shows in primetime than from the dreck the network is sending them.

  • Mickey 1.0

    Here’s a NYT article on viewers moving away from live TV.

    http://www.nytimes.com/2012/04/23/business/media/tv-viewers-are-missing-in-action.html?_r=3&pagewanted=1&ref=media

    And now I’m off to watch L.A. Complex.

  • Ultima

    @Lauren
    In the long term I don’t know what The CW will do?

    I don’t think there is a long term. If the Tribune drops them, the network will collapse.

    On the plus side, there’s now an awesome new square for CW Fan Excuse Bingo !

    “Since the network will be gone soon, [my favorite freshman CW show] should be renewed because anything that replaces it will never get enough episodes for syndication!”

  • Petar

    So if or when Tribune dump CW the network is dead! man thats make it first DOA network! I think netflix deal was 4 year so in the end of 2014 they will be in trouble even if are still on!
    This year cw is down about 12% i think! shocking!

  • maya

    the voice is doing nice not bad

  • martin

    Smash is doing well. It is NBC’s #! scripted show. DVR +7 usually adjust it up by 2 to 3 million more viewers. So, it is doing well.

  • Jim

    @llama
    I don’t think Wally was stereotyping at all. His use of the word Urban meant viewers in large cities tend to watch Smash more than those people in small rural towns. It has nothing to do with race if that is what you were inferring.

  • Mickey 1.0

    I really doubt that the Tribune will stick with the CW after 2016.

    My consolation is that Supernatural will be done by then anyway.

    I wonder if Pedowitz feels like he was named Captain of the Titanic. After it had struck the iceberg.

  • Darcy

    Oh HOD built on GG’s audience? Logic would dictate that it should be renewed.

  • Forgedias

    Affiliates by their nature, want to profit from any show they get from a network. How do they profit? By advertising, we all know this. Gossip GIrls on the other hand, is a black hole. They have the lowest ratings and viewership numbers of all the CW shows.

    Affiliates have a problem with this, you see they are the ones that have to carry the risk in this partnership. CW doesn’t have to look for advertisers, the affiliates do. So when an advertiser looks at GG, they don’t see a product that demands that they pay a premium, in fact its the opposite, when they look at the rating share, then look at the abysmal viewership numbers. Viewership numbers in this case sort of matter, because any sub 1 million show actually looks very bad to an advertiser, they simply won’t pay the going rate, they’ll force the affiliate to cut their price. And because of this, I called Gossip Girls a cancer show, a show that slowly kills a network, because you simply can’t generate the advertisement revenue from it.

    So, looking at it from the affiliates point of view, they would MUCH rather have a new show to replace Gossip Girls, after all, at least a new show, they can hope for at least better ratings then what GG is getting now.

    BUT, that isnt going to happen. Why? Because of that syndication deal, that deal makes CW money, but doesn’t benifit the affiliates in any way. So the affiliates are getting screwed and they know this.

    In the past, I honestly believed that Gossip Girls wasn’t going to get renewed, but as I look over the details and what I’ve heard, it really seems CW is planning on renewing it, and probably over the objections of the affiliates. It really seems unwise for CW to piss their affiliates off like this, but whatever works for them I guess.

  • Lauren

    I don’t 100% agree. GG is low but again is in its 5th season. As a boss I would be concerned at how low my freshmans were performing.

    Finally GG is still one of the top performing in the W18-34 Demo. advertisers will look at this. ( Probably one of the reasons GG was the 3rd best ad rate before the season began)

  • Justin121

    GG’s ratings aside, it is creatively stagnant. It’s still the same few characters moving around the chess board, but nothing significant ever really happens. Everyone is essentially the same place they were in season one. They’re just older.

    I’m surprised it’s taken the fans this long to notice. It’s been this way since, ever. But at least it was still watchable through sason 3.

    Julia / Katey Cassidy arc during the first half of season 4 (that was actually more interesting than season 3) seemed like it was finally back on track leading to season 1-2 awsomeness and leading to closure, but it quickly collapsed that same season.

    Don’t bother with season 5 or even 4.

  • Jenny

    gossip girl under the 1 million lol why doesnt the cw cancel it now.

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