‘CBS This Morning’ Is Up +6% In Households & +7% In Viewers, Year-To-Year For The Week Ending April 20

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via press release:

“CBS THIS MORNING” IS UP +6% IN HOUSEHOLDS, +7% IN VIEWERS, +14% IN ADULTS 25-54 AND +11% IN “BOOMERS” ADULTS 35-54, YEAR-TO-YEAR FOR THE WEEK ENDING APRIL 20

            CBS THIS MORNING is up year-to-year +6% in households, +7% in viewers, +14% in adults 25-54 and +11% in “boomers” adults 35-54, according to Nielsen live plus same day ratings for the week ending April 20.

 

CBS THIS MORNING:

Week Ending April 20, 2012:            Week Ending April 22, 2011:            % Change:

 

Households

1.9/07                                                  1.8/07                                                  +6%

Viewers:

2.53m                                                  2.37m                                                  +7%

 

Adults 25-54

0.8/06                                                  0.7/05                                                  +14%

“Boomers” Adults 35-54

1.0/07                                                  0.9/06                                                  +11%

 

Chris Licht is the Vice President, Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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