Comcast Sportsnet’s Coverage Of Capitals-Bruins Series Delivers Ratings Records

Categories: Press Releases

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April 26th, 2012

via press release:

COMCAST SPORTSNET’S COVERAGE OF CAPITALS-BRUINS SERIES DELIVERS RATINGS RECORDS

 

Comcast SportsNet Mid-Atlantic’s coverage of the Capitals’ first-round playoff series against the Boston Bruins posted all-time Capitals ratings highs for the network.

 

Comcast SportsNet’s first-round coverage delivered a four-game average household rating in the Washington market of 5.90, making it the highest-rated Capitals playoff series in network history. The previous network record for a Capitals playoff series was set during the first round against the N.Y. Rangers in 2011, which earned an average 5.72 household rating. The 2.80 average household rating earned during the series in the Baltimore market is also a network all-time high for the Capitals.

 

Comcast SportsNet’s coverage of Game 7 of the series at Boston on Wednesday, April 25, registered the second-highest average household rating for a Capitals game in network history, earning an 8.01 in the Washington market. The rating is just shy of the network’s all-time high of 8.10, which was set in Game 7 of the 2010 first-round series against Montreal on April 28, 2010.

 

In the Baltimore market, Comcast SportsNet posted a Capitals all-time high average household rating of 3.72. The previous network record for Capitals coverage in the Baltimore market was a 3.66, earned in Game 7 of the 2008 first-round series against Philadelphia on April 22, 2008.

 

The Capitals’ 2-1 overtime victory attracted an average Washington/Baltimore-area audience of approximately 230,000 households and 344,000 viewers. Game 7 posted peak household ratings of 10.88 in the Washington market and 5.62 in the Baltimore market, which equates to a combined 320,000 households and 495,000 viewers towards the end of the overtime game.

 

In the Washington market, Comcast SportsNet was the most-watched television network throughout the three-hour Game 7 and earned top viewership among the key demographics of Men 18-49, Men 25-54, Adults 18-49 and Adults 25-54.

 
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