‘GMA’ is Posting its Smallest Total Viewer and Adults 25-54 Margins with ‘Today’ in 16 Years, Season to Date

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via press release:

“GMA” is Posting its Smallest Total Viewer and Adults 25-54 Margins with “Today” in 16 Years, Season to Date


GMA Up Year-to-Year in Total Viewers and Adults 25-54 While “Today” Declines


According to Fast Affiliate Data, “GMA” is Ahead of “Today” for the Current Week by +71K Total Viewers


Season-to-Date, “GMA” Grows in Total Viewers and Demo Year-to-Year While “Today” & “CBS This Morning” Decline 



ABC News’ “Good Morning America” drew 5.010 million Total Viewers and a 1.6 rating/12 share/1.940 million Adults 25-54 for the week of April 16, 2012.  For the 3rd week in a row, “GMA” posted gains on the year-earlier week in both Total Viewers (+4%) and Adults 25-54 (+15%) – 4.812 million and 1.694 million, respectively, on w/o 4/18/11.  Additionally, Goodmorningamerica.com had 14.8 million more unique users than Today.com in March.


“We are thrilled where we are right now and our team is delivering a great show every day. A year ago I don’t think anyone would have believed that we would be trading days and weeks with the Today Show,” said Tom Cibrowski, Senior Executive Producer.


So far, for the current week (w/o 4/23/12), according to fast affiliate data, “GMA” ranked No. 1 on Tuesday in Total Viewers, outperforming “Today” by 329,000 (5.079 million vs. 4.750 million).  The 2-day average puts “GMA” ahead by +71,000.


“GMA” slashed its margins with “Today” from the year-ago week by more than half in both Total Viewers (-58% – 243,000 vs. 577,000) and nearly in half in Adults 25-54 (-45% – 379,000 vs. 695,000)“GMA” has cut its year-to-year Adults 25-54 margin with the NBC program by double-digits in the last 16 weeks, and in 30 of 31 weeks this season.  


Season to date, “GMA” narrowed its gaps in both Total Viewers (-41%) and Adults 25-54 (-43%) versus its year-ago season gaps.  In fact “GMA” is posting its smallest Total Viewer (474,000) and Adults 25-54 (429,000) margins with “Today” in 16 years – since the 1995-96 Season.


“GMA” beat “CBS This Morning” by +98% in Total Viewers (5.010 million vs. 2.527 million) and by +93% in Adults 25-54 (1.940 million vs. 1.007 million).


Season to date “GMA” is the only morning program to grow in Total Viewers (+5%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -2%/-7%, respectively; CBS’ “This Morning:” -9%/-11%, respectively). “GMA” is seeing its largest overall season audience in 5 years, since 2006-07.


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.



ABC                   5,010,000    1.6/12; 1,940,000    3.7/14

NBC                   5,253,000    1.9/14; 2,319,000    3.9/14

CBS                   2,527,000    0.8/ 6; 1,007,000    1.9/ 7


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/16/12, 4/9/12 & 4/18/11.  Most Current:  2011-2012 Season (9/19/11 – 4/22/12) and 2010-2011 Season (9/20/10 – 4/24/11).

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