'GMA' is Posting its Smallest Total Viewer and Adults 25-54 Margins with 'Today' in 16 Years, Season to Date

Categories: Network TV Press Releases

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April 26th, 2012

via press release:

“GMA” is Posting its Smallest Total Viewer and Adults 25-54 Margins with “Today” in 16 Years, Season to Date


GMA Up Year-to-Year in Total Viewers and Adults 25-54 While “Today” Declines


According to Fast Affiliate Data, “GMA” is Ahead of “Today” for the Current Week by +71K Total Viewers


Season-to-Date, “GMA” Grows in Total Viewers and Demo Year-to-Year While “Today” & “CBS This Morning” Decline 



ABC News’ “Good Morning America” drew 5.010 million Total Viewers and a 1.6 rating/12 share/1.940 million Adults 25-54 for the week of April 16, 2012.  For the 3rd week in a row, “GMA” posted gains on the year-earlier week in both Total Viewers (+4%) and Adults 25-54 (+15%) - 4.812 million and 1.694 million, respectively, on w/o 4/18/11.  Additionally, Goodmorningamerica.com had 14.8 million more unique users than Today.com in March.


“We are thrilled where we are right now and our team is delivering a great show every day. A year ago I don’t think anyone would have believed that we would be trading days and weeks with the Today Show,” said Tom Cibrowski, Senior Executive Producer.


So far, for the current week (w/o 4/23/12), according to fast affiliate data, “GMA” ranked No. 1 on Tuesday in Total Viewers, outperforming “Today” by 329,000 (5.079 million vs. 4.750 million).  The 2-day average puts “GMA” ahead by +71,000.


“GMA” slashed its margins with “Today” from the year-ago week by more than half in both Total Viewers (-58% - 243,000 vs. 577,000) and nearly in half in Adults 25-54 (-45% - 379,000 vs. 695,000)“GMA” has cut its year-to-year Adults 25-54 margin with the NBC program by double-digits in the last 16 weeks, and in 30 of 31 weeks this season.  


Season to date, “GMA” narrowed its gaps in both Total Viewers (-41%) and Adults 25-54 (-43%) versus its year-ago season gaps.  In fact “GMA” is posting its smallest Total Viewer (474,000) and Adults 25-54 (429,000) margins with “Today” in 16 years – since the 1995-96 Season.


“GMA” beat “CBS This Morning” by +98% in Total Viewers (5.010 million vs. 2.527 million) and by +93% in Adults 25-54 (1.940 million vs. 1.007 million).


Season to date “GMA” is the only morning program to grow in Total Viewers (+5%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -2%/-7%, respectively; CBS’ “This Morning:” -9%/-11%, respectively). “GMA” is seeing its largest overall season audience in 5 years, since 2006-07.


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.



ABC                   5,010,000    1.6/12; 1,940,000    3.7/14

NBC                   5,253,000    1.9/14; 2,319,000    3.9/14

CBS                   2,527,000    0.8/ 6; 1,007,000    1.9/ 7


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/16/12, 4/9/12 & 4/18/11.  Most Current:  2011-2012 Season (9/19/11 – 4/22/12) and 2010-2011 Season (9/20/10 – 4/24/11).

  • DenverDean

    In other words, GMA lost to today. So much for that one-week winning streak!

  • JC

    Today is going to continue to sink. I really like Ann Curry but she is not suited to host the show. She is more suited to reporting serious news. Personally I’d swap Natalie and Ann. On top of that, I dont know what the hell they were thinking adding Rosie O’Donnell to the show. That was enough to make me not tune in.

  • Alexis

    I am so through with the Today Show, It’s become pure trash lately.

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