via press release:
PREMIERE OF SYFY’S TOTAL BLACKOUT – HOSTED BY JALEEL WHITE – BECOMES MOST WATCHED NEW REALITY SERIES AMONG ADULTS 25-54 IN NEARLY A YEAR
SCARES UP 1.3 MILLION VIEWERS
NEW YORK – April 26, 2012 – Syfy’s new unscripted competition series Total Blackout, hosted by Jaleel White (Family Matters, ), became the channel’s most watched reality series premiere among Adults 25-54 since June 2011 during its Wednesday, April 25 telecast, averaging 747,000 in the demo.
During its 10-11PM (ET/PT) time period, Total Blackout scared 1.33 million total viewers and 678,000 Adults 18-49. Total Blackout grew 1 percent from its ’ 9PM lead-in among Adults18-49 and rose 23 percent from among Adults 18-34.
With 10K exposures, Total Blackout delivered Syfy’s second best unscripted series premiere ever in social activity since Trendrr Measurement began.
Led by Total Blackout and , Syfy was the #4 cable entertainment network in 8-11PM prime for Adults 25-54 and was the #9 cable entertainment network among Adults18-49.
Total Blackout is a half-hour, extreme game show in which contestants battle each other and their fears in a series of challenges. However, all the challenges are played in complete darkness. There are no lights, no blindfolds and no-holds barred as the players face their anxieties and unexpected surprises in a series of nerve-wracking games.
The international hit series is produced by FremantleMedia North America (, ) and was created by Henrik Nielsen (Can You Duet?, Danish versions of , Got Talent and Pop Idol). Nielsen and Jeff Apploff (Million Dollar Money Drop, Don’t Forget the Lyrics) serve as executive producers. Jack Martin (Who’s , Deal or No Deal) is co-executive producer.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)