ABC’s ‘Grey’s’ Dominates at 9PM, ‘Scandal’ Holds Strong Against ‘The Mentalist’ at 10pm

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via press release

From 8-9pm, ABC’s “Missing” More Than Doubles the Audience of NBC’s

Comedies and Surges 29% Week to Week in Adults 18-34 to Hit a 5-Week High

 

ABC’s “Grey’s” Dominates its Slot for the 3rd Week Running in Adults 18-49, While Standing as Thursday’s No. 1 TV Show in Adults 18-34 for the 2nd Week in a Row

 

Despite Facing an Original “The Mentalist,” ABC’s “Scandal” Finishes

No. 1 in the 10pm Hour and Builds Week to Week Among Key Adults

 

 

“Missing” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against Fox’s “American Idol” and CBS’ first-run comedies (“The Big Bang Theory”/”Rules of Engagement”), ABC’s “Missing” (6.9 million) once again more than doubled the audience of NBC’s original comedy block (+103% over “Community”/”30 Rock” Live Episode = 3.4 million). The new ABC drama matched the established NBC comedies with Adults 25-54 and led with Women 18-49.

 

  • “Missing” surged week to week by 29% in Adults 18-34, equaling a 5-week high –since 3/22/12.

 

“Grey’s Anatomy” (9:00-10:00 p.m.)

Vaulting over its Adult 18-49 lead-in at 9:00 p.m. (+146%), ABC’s “Grey’s Anatomy” won its slot for the 3rd week in a row to stand as Thursday’s No. 1 drama.  Dominating the 9 o’clock hour, “Grey’s Anatomy” (3.2/8) beat out CBS’ “Person of Interest” by 33% (2.4/6), Fox’s “Idol”-driven “Touch” by a best-ever 68% (1.9/5) and NBC’s comedy block by 68% (“The Office”/”Parks and Recreation” = 1.9/5).  Additionally, “Grey’s” qualified as Thursday’s top-rated TV show with Adults 18-34 (2nd straight week) and Women 18-34 (4th straight week).

 

  • Although it faced increased competition in the hour, ABC’s “Grey’s Anatomy” held even with its week-ago “Fast Affiliate” Adult 18-49 number, putting it on track to match an 11-week high as it adjusts upward in the National ratings – since 2/9/12.  The ABC drama also equaled its highest ratings in nearly 3 months with Adults 18-34 and Adults 25-54 – since 2/9/12.

 

“Scandal” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC freshman “Scandal” tied CBS’ time-period established “The Mentalist” for No. 1 in Adults 18-49 (2.1/6).  Versus its freshman drama competition in the slot, ABC’s “Scandal” soared over NBC’s “Awake” by 218% in Total Viewers (7.0 million vs. 2.2 million), by 211% in Adults 25-54 (2.8/7 vs. 0.9/2) and by 163% in Adults 18-49 (2.1/6 vs. 0.8/2).  In addition, “Scandal” took full control of “The Mentalist” with Adults 18-34 (+55% – 1.4/5 vs. 0.9/3) and won its slot for the 4th week running with key Women (W18-49/W25-54).

 

  • Despite going up against an original “The Mentalist,” ABC’s “Scandal” rose 5% in Adults 18-49 week to week (maintaining its week-ago “Fast Affiliate” rating).  In addition, the show grew over the prior week to post series-best numbers with Adults 18-34 (tie) and Adults 25-54.

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