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Soap Opera Ratings:'General Hospital' and 'The Bold and the Beautiful' Up From Last Week

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April 27th, 2012

Ratings for the week of April 16-20, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year

Total Viewers
1. Y&R 4,304,000 (-5,000/-400,000)
2. B&B 2,982,000 (+4,000/+133,000)
3. DAYS 2,376,000 (-7,000/-27,000)
4. GH 2,228,000 (+11,000/-319,000)

Households
1. Y&R 3.2/11 (same/-.1)
2. B&B 2.3/8 (+.1/+.3)
3. DAYS 1.8/6 (same/+.1)
4. GH 1.7/5 (same/-.2)

Women 18-49 Viewers
1. Y&R 900,000 (-15,000/-13,000)
2. B&B 715,000 (+43,000/+190,000)
3. GH 578,000 (+28,000/-135,000)
4. DAYS 519,000 (-13,000/-111,000)

Women 18-49 rating
1. Y&R 1.4/10 (same/same)
2. B&B 1.1/8 (same/+.3)
3. GH 0.9/6 (same/-.2)
4. DAYS 0.8/5 (same/-.2)

 

 

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Justin121

    Considering the sever decline of broadcast primetime ratings, I think the Nets were too quick in cancelling daytime soaps.

    They really should take that into consideration before cancelling what’s left of them. Make new ones, even.

    Preferrably half-hours. i LOVE The Bold and The Beautiful.

  • Chris B

    You know the people complaining that GH is all about Sonny, Carly, Jason, Sam are so wrong. Yes those characcters are still in main storylines and if you pulled them out you would start losing the audience that is already there

    But there has been a nice mix in addition to those you have storylines featuring Steve, Heather, Luke, Dante, Lulu, Anna, Tracy, ,maxie Spinell, even Mac has gotten significant airtime recently, etc. I think RC/FV have done a great job in utilizing all the great charadcters and actors and giving us a good mix.

    The ratings are slowly going back up but they are going up and that is a positive to look at. As long as things continue the way they have things are looking good.

    The funny part is ratings are down for all of network television not just daytime.

    Way to go GH, keep it up

  • Melanie

    @Chris B, I just think all of the storylines are boring and too dragged out, but that is great if you are enjoying it. To each is own. Yes, it is common knowledge that primetime ratings have also suffered but this is the soap opera thread that is why primetime ratings aren’t discussed here there are plenty of other threads on this site for that.

  • Melanie

    @Jack, yes it appears Kyle was SORASED for the upcoming storyline dealing with his mom’s death. Looks like he wants to get close to Victor, much to Jack’s dismay. Wow, he went from about 12 or so to early 20′s in just a matter of a couple of months, that is a soap for ya, LOL! They have to age these kids sometimes very rapidly for storyline purposes. Sometimes it can be mind boggling especially if you just saw them a couple of months earlier and were much younger at that time.

  • Pat

    The bottom line is that GH has to do a whole lot more than “inch up” in the ratings if it has any shred of hope of surviving past next year. It probably has to pass or get close to the numbers for B&B. And it can’t “inch up” one week and then sharply drop the next week or two weeks, which is basically what’s been happening recently. That’s not going to cut it in the long run.

  • Chris B

    I agree GH needs to keep working at upping the ratings. But I have seen a lot of people saying the only way that is going to happen is by getting rid of all the current main characters. My issue with that is again what does that do to the audience that is watching everyday and enjoying. Do you alienate them to bring back old viewers.

    There obviously has to be a balance. I find in the last couple of months that balance is there. There is a much more balanced focus on all the characters, existing and the ones they brought back. Is every storyline perfect, no, but definitely better and it takes time

    You can’t expect them to do a reboot like Days, we see how well that has worked.

    Again things are looking up ratings are slowly inching back up. ABC didn’t cancel GH, and the overall pace of the show is so much better and has a much wider focus of all the characters.

  • Richard

    People always bring up that ratings are down in primetime too as an excuse to overlook the drops in daytime ratings.

    But have any of you looked at primetime how quickly shows are cancelled these days due to low ratings. Very few shows get overlooked and saved these days.

    Look at CBS who cancelled shows like Without a Trace and Cold Case who were decent performers but the costs were high.

    Some shows in the last couple of seasons have been cancelled after 1 or 2 airings instead of being given time to build an audience.

    In comparison the networks have really been long-suffering with the daytime soaps as many chances as they are given in comparison with primetime.

    But it is getting to a point where they can’t be long-suffering with shows. As the networks are losing more money overall or seeing less profits from primetime and daytime together it just causes them to have to expect more from a show. And the shows that cost the most are the ones that are going to get the first hits unless their ratings are worthy of the cost.

  • Chrisann D

    I don’t read the spoilers for good reason. I think even though the storyline is important the interaction between the characters is just as important and you can’t read that in a spoiler.

  • JayTN

    ChrisB…Just speaking for myself (as a casual viewer of GH), I don’t want the characters you mentioned written out (even though I cannot stand Jason, or more appropriately, Steve Burton), but just put a little less emphasis on them…integrate them more into other stories or let other characters share the spotlight. It doesn’t have to be “The Sonny Show”.

    I don’t think that GH needs to compete or surpass B&B – it hasn’t done that in years – but I think it does need to show improvement, and not just a couple thousand viewers here and there (although that is better than showing a decline). Take a look at the year-to-year losses and only Y&R is doing worse. We know that Y&R is probably the safest of all the soaps, if for no other reason than it is the undisputed #1 daytime soap. GH, being mired in 4th place out of 4 soaps, does not have the luxury of losing 300,000+ viewers over the course of a year and survive.

    Richard…you are so right about primetime. NBC just pulled the comedy “Best Friends Forever” from its schedule after a grand total of 4 episodes…yes, just 4 episodes (of course if only produced 6 episodes total)!

  • JayTN

    Richard, and others…I know some people complain about the same discussions week after week, but if you all want a laugh, go over to Marc Berman’s TV Media Insights website on Thursday or Friday whenever he posts the daytime talk ratings and see the ridiculous posts. Talk about the same old s..t week after week…these loonie tunes can literally cut-and-paste their responses from one week to the next.

    These people take credit for canceling “The Revolution” and have set their sites on “The Chew” (which is a little silly to be with, since “The Chew” has been on longer, but I guess it didn’t replace the only soap that mattered ;-)). These people brag about how low the ratings for “The Chew” are, not understanding that they are roughly in line with the last several weeks. Take a look…

    Wk of 4.16 – 2.12 million
    Wk of 4.9 – 1.99 million (in repeats for the week; only the second time ever)
    Wk of 4.2 – 2.11 million
    Wk of 3.26 – 2.21 million
    Wk of 3.19 – 2.04 million
    Wk of 3.12 – 2.14 million

    “The Chew” may not be getting the 2.4 or 2.5 million it was getting during the winter (possibly because of people watching for recipe/cooking advice during the Thanksgiving/Christmas holidays), but to be just 100,000 behind GH at a fraction of the cost is not causing ABC executives to lose any sleep at night.

  • Dave.A

    @JayTN

    “I don’t think that GH needs to compete or surpass B&B – it hasn’t done that in years”

    You’re wrong there JayTN. General Hospital was the the second rated soap opera in early 2011. That’s why ABC didn’t cancelled it with the other two. If you look at The Bold & the Beautiful’s past ratings for early 2011, you will clearly see that they are nothing to brag out, especially in the 18-49 women demo.

    Not that I think that GH will ever be able to surpass again B&B in the future. But I just wanted to point out that it was only last year when GH was #2 in both total viewership and the key demos (with the sole exception being the male category where GH has traditionally been dead last among all soap operas, even when GL and ATWT were around).

  • Dave.A

    @JayTN

    Little clarification for my last post. B&B was indeed #2 in early 2011 for total viewership (as it currently is). HOWEVER, GH was #2 in the 18-49 key demo and well above B&B in this category. Just wanted to clarify that.

    I think it’s unrealistic to hope for GH to be above B&B in total viewership. But it can in the 18-49 women demo which is was ABC looks at anyway.

    However I don’t think GH will surpass again B&B even in the 18-49 demo. GH does absolutely nothing to enhance 18-49 women to tune in. It’s not an exaggeration to say that the show sucks at times.

    @Sean

    If Anna Devane couldn’t bring the ratings up, why would you even think that Felicia will, especially after how Guza f*cked up the character during her past return in 2007 for Georgie’s funeral.

  • Dave.A

    @JayTN

    Here’s a sentence from an article of last year when AMC and OLTL were cancelled.

    “General Hospital, the second-most popular show in daytime, is not impacted by this announcement and will remain on the air.”

    http://abc.go.com/site/abcdaytimenews

    So GH was ahead of B&B last year. Of course, ABC is doing some number spinning with this article. But if you look at the Nielsen ratings for early 2011, you will see that GH is above B&B in the ratings, at least when it comes to the 18-49 women category.

    However, like what both me and Pat already said, GH needs to be above B&B to have some insurance that ABC will keep it past 2013. Not only must it be above B&B in the 18-49 women demo, but it must also in total viewership and reaches the 3 million mark. If not, then GH fans may start praying that GMA in the afternoon fails this summer. (Fat chance, Good Morning America is one of ABC’s strongest brands. Certainly more than The Revolution, that’s for sure).

  • JayTN

    DaveA…whenever I speak about being #1 or 2 or whatever, I am always usually talking about total viewers, unless otherwise noted, as I don’t really pay much attention to the various demographics.

    When I said that I don’t think GH has to beat or even compete with B&B, I meant that is hasn’t been #2 for more than a week or two at a time. GH has only beaten B&B in total viewers once since the start of the 2009-10 TV season: the week of March 21, 2011 when it surpassed B&B by 50,000. During that time B&B has only lost its second place spot a total of 4 times: to GH (week of 3.21.11), to “Days” (week of 2.8.10), to OLTL (week of 9.12.11), and to AMC (week of 9.19.11, its final week on the air). Interesting that AMC was able to outdeliver B&B in total viewers during its final week, but OLTL could only muster a third place finish.

    I do need to correct some information in my previous post about ratings for “The Chew”. The week of April 9 was the third week that “The Chew” had been in reruns, not the second time. “The Chew” was also in reruns the week of Christmas and New Years.

  • Stanley

    The soaps have really stabilized lately in the ratings no real massive drops or massive upticks.

    I think one of the networks maybe NBC needs to create a new soap. I think its time for one to help renergize this genre plus I think it could help DAYS a bit to have a compatible soap for folks to watch. There’s just way too much talent out there to just have four soaps in the market.

    Although daytime is dead I still think there’s enough of an audience out there to get into a new soap.

  • MBmomof3

    @Thomas Blake Castle and anyone who wants to offer input:

    With all the talk of ratings, Nielson’s accuracy or inaccuuracy, Rentrack, changes in viewing habits and methods…& so on; my question is what can we, the average fan in non-Nielson households do to support our shows in meaningful ways that will count to the networks and advertisers? For instance, I watch GH on abc.com because I read ABC is now tracking those numbers. I don’t believe they can use that data to determine ad rates, so does it really count? Also, I believe it was Greg Meng of NBC who said NBC is looking at viewer data aside from Neilson, so maybe we viewers can be counted in some method.

    I am a female, in the 18-49 demo, who makes our household purchasing decisions. My viewing habits should matter to TPTB.

  • Kelly & Mike

    GH Rocks! The storylines have been Fantastic for AWHILE NOW. Always keeps us on the edge of our seats!! We need the GH fans out there to support the best Day Time Soap Opera and to get the word out that it needs to be renewed for the forseable future! Gotta see Carly & Johnny make up, Sonny to discover Kate, Where is lulu? will Dante figure things out with Ronnie? What will happen to Maxie AND Matt during the trial? How is Patrick gonna go on without Robin? And where is Robin???? Sam and Jason are breaking my heart – just makeup already!! How long with Felicia, Heather and Anna stay for? Will Anthony finally be killed off? Drama Drama Drama…..Lets support GH in any way you can and let the “higher ups” know that we Love this show, its something my mother watched, i watch, and would like my daughers to watch….it a small bond that will connect us all….something we can talk about all together and spend time reminising about how a simple show that connected us all in different times of our lives. Go General Hospital!!

  • MBmomof3

    @Kelly & Mike, glad you are enjoying GH as much I am. I send comments to ABC.com feedback & my local ABC afilliate to let them know the fans love and support it. How do you support the show beyond watching? Are you a Nielson household? I’m open to ideas on how we fans can show the network THEY need GH as much as the fans do. GO GH!!!

  • TJ

    Someone has given more love to GH because Time Warner now has GH on I control under abc’s primetime line up. Oh, and you can’t fast foward through the commercials.

  • Sean

    Keep WATCHING AND SUPPORTING GH!!!! Let it Play all the way through on ABC.com..MULTIPLE times! & WATCH LIVE & THE SAME DAY ON YOUR DVR AS MANY TIMES AS POSSIBLE.

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