TNT Nets Highest-Rated and Most-Viewed NBA Regular Season Network Garners Fifth Consecutive Season of Viewership Growth

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via press release:

TNT Nets Highest-Rated and Most-Viewed NBA Regular Season Network Garners Fifth Consecutive Season of Viewership Growth

The 2011-12 NBA regular season on TNT is the highest-rated and most-viewed in the network’s 28-year history with the league. The NBA on TNT averaged a 1.7 U.S. HH rating, up six percent vs. last year’s 1.6 rating; 1,907,000 household impressions, also an increase of six percent over an average of 1,797,000 last season; and 2,498,000 viewers, up four percent over an average of 2,397,000 last year. TNT generated its fifth straight year of growth among viewers and households.

TNT also televised the top six NBA regular-season games on cable this season and two of the top five most-watched NBA regular-season games in cable television history. TNT’s top five NBA regular-season telecasts:

Boston at New York, Dec. 25 – 3.4 U.S. HH rating; 5,860,000 viewers
New York at Miami, Feb. 23 – 3.2 U.S. HH rating; 5,092,000 viewers
Boston at Miami, Dec. 27 – 2.9 U.S. HH rating; 4,548,000 viewers
L.A. Lakers at Miami, Jan. 19 – 2.7 U.S. HH rating; 4,396,000 viewers
Miami at Chicago, April 12 – 2.4 U.S. HH rating; 3,671,000 viewers

Additionally, the NBA on TNT generated double-digit increases among the core Men 18-34 (up 16 percent; 632,000 vs. 545,000) and Adult 18-34 demos (up 13 percent; 873,000 vs. 771,000).

TNT’s NBA Playoff coverage begins Saturday, April 28, with the Chicago Bulls hosting the Philadelphia 76ers at 1 p.m. ET. TNT, the home of the Western Conference Finals this season, will televise more than 40 NBA Playoff games.
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 43 games vs.32 games of Final 2011-12 season. (12/25/2011-4/26/2012) vs. (12/25/2010-4/12/2011). Historical comparisons and complete NBA Regular Season averages on Cable only for seasons: 1984-2011.

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