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TV Ratings Saturday: 'The Blind Side' & NASCAR Lead a Slow Night

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April 29th, 2012

Scoreboard ABC FOX CBS NBC
Adults 18-49: Rating/Share 1.5/5 1.5/5 0.6/2 0.5/2
Total Viewers (million) 6.035 6.035 4.871 2.143

ABC and FOX tied the adults 18-49 crowd but ABC won total viewers on an extremely slow night with their showing of 2009's The Blind Side, which earned a 1.5 18-49 rating for the night.

FOX's NASCAR coverage also earned them a 1.5 18-49 rating for the evening.

CBS’s 48 Hours Mystery was flat with last week's 0.9  in adults 18-49, and was the only new programming on CBS

On NBC, Escape Routes was even with last week's 0.3 adults 18-49 rating. The Firm was up two-tenths to a 0.5, compared to the 0.3 its last episode earned.

 

Broadcast primetime ratings for Saturday, April 28, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NASCAR (8-10) 1.5 5 5.139
ABC The Blind Side (8-11) 1.5 5 6.035
CBS NCIS -R 0.5 2 4.902
NBC Escape Routes 0.3 1 1.313
tvbythenumbers.com
9:00PM CBS The Mentalist -R 0.5 2 4.678
NBC The Firm 0.5 1 2.015
tvbythenumbers.com
10:00 PM CBS 48 Hours Mystery 0.9 3 5.034
NBC Law And Order SVU - R 0.7 2 3.102

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • DW

    yay blind side?

  • Survivor Fan

    The Firm was up a whopping 67%!

  • rob60990

    Not surprised The Blind Side did so well. It was doing well on cable too.

  • Survivor Fan

    Mistake in the table:
    ABC and FOX both listed as 6.035 million total viewers- FOX is 5.139

  • Tested

    @SurvivorFan Perhaps not.. remember, the race ran 3 hours.
    He posted the 8-10pm numbers. It’s entirely possible the 10-11pm numbers boosted Fox to a tie with ABC.

  • Sports Preemption

    I’m with survivor fan. I kind of doubt that they matched up exactly the same. I think its a typo.

  • Connman

    Well, someone fixed that, but I think ABC should be listed first, with the same Rating and Share, the difference is Viewers and ABC had about 20% more than Fox last night.

  • JW

    “Extremely slow night”?! The networks have been barely capable of a 1.0 on Saturdays anymore. In fact, weren’t all four in decimal points last Saturday? Two networks getting a 1.5 is really good.

  • a p garcia

    I was watching racing and then I tuned in to “The Blind Side” and they showed a liberal view, so I went back to see the race-no politics there.

  • SJ

    ^ I’m going to assume that this asinine post is just a bad joke.

    Also, I agree with JW. A Saturday night where two networks got a 1.5 rating is considered a very busy night by Saturday standards. Not slow and definitely not “extremely” slow.

  • Sean

    LOL Nascar got beat by an old movie.

  • Cath

    Saturday night is for kids and watching DVDs or catching up on shows missed during the week especially since networks don’t care any more. Wonder how many people were watching the umpteenth showing of the Pirates movies or Lord of the Rings movies?

  • David Howell

    When was the last time two networks got a 1.5 on a Saturday night?

    Heck, ABC and Fox struggle to get much more than that for scripted drama on weeknights!

  • SJ

    ^ I’m sure you mean NBC, not ABC, which currently only has one drama below 2.0 (Missing).

  • forg

    That’s impressive for The Blind Side, most movies shown on broadcast usually just gets 0.8-1.2

  • RON

    I saw the tommy madsen episode on my fox station at 11pm. again simply a great show,hopefully alcatraz will be back for season 2.

  • Cody

    The networks really need to look at tv movies and mini series for Saturdays on a regular basis

  • Mike

    how is this an extremely slow night? 1.5 and 6 mil is great for Sat…. there have been much worse sat than this. come tvbythenumbers, get your #s right!

  • Patsy

    I hope The Firm is renewed. It had a slow start but is an awesome show! My husband watched the first episode and said he wouldn’t be watching anymore but while I watched he got interested and now can’t wait to see it every week! Love that show!

  • Oliver

    1.5 is strong for a Saturday. Proves that networks can do okay on a Saturday if they show something people want to watch.

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