'GMA' is #1 for Week of April 23rd by 166,000 Total Viewers--Takes 2 of Last 3 Weeks

Categories: Network TV Press Releases

Written By

April 30th, 2012

via press release:

“GMA” Posts Smallest Demo Gap (94,000) with “Today” Since November 1995

“GMA” On Top 2 of Last 3 Weeks

 

GMA Wins First Day of May Sweep (Thursday, April 26)

 

ABC News’ “Good Morning America” drew 5.297 million Total Viewers, to rank No. 1 for the 2nd time in the last 3 weeks, according to Fast National Preliminary Live + Same Day Nielsen data for the week of April 23, 2012. “GMA” outdrew NBC’s “Today” (5.131 million) by +166,000 Total Viewers, posting an even larger margin over the NBC program than its margin 2 weeks ago (+31,000 on w/o 4/9/12). Additionally, Goodmorningamerica.com had 14.8 million more unique users than Today.com in March.

 

“GMA” trailed “Today” during the week by only -94,000 Adults 25-54 (2.139 million vs. 2.233 million), standing as the smallest demo gap between the two programs in over 16 years – since the week of 11/27/95.

 

“GMA” grew over the previous week by +6% in Total Viewers and by +10% in Adults 25-54 to hit 8-week highs (5.010 million and 1.940 million on w/o 4/16/12), delivering its 2nd strongest performance of the season in both Nielsen measures. NBC’s “Today” posted losses (-2%/-4%) week to week.

 

“GMA” ranked No. 1 in 3 of 5 days of the week: Tuesday (+404,000 – 5.291 million vs. 4.887 million), Wednesday (+288,000 – 5.190 million vs. 4.902 million) and Thursday (+283,000 – 5.496 million vs. 5.213 million). This marks the first time in over 16 years that GMA has won, beating “Today,” in at least 3 days during the course of a week – since w/o 12/4/95. Further, in topping “Today” on Thursday, “GMA” beat the NBC program on the opening day of the 2012 May Sweep.

 

Additionally, “GMA” ranked No. 1 in the key adult news demo on Tuesday (4/24/12) by +84,000 (2.161 million vs. 2.078 million). This represents the first “GMA” single day win in the demo in nearly 4 years – since 7/18/08 (excluding specials).

 

Impressively, “GMA” retained 99% of its year-ago week performance in Adults 25-54 (2.139 million vs. 2.160 million – w/o 4/25/11), which included “GMA’s” coverage of the Royal Wedding.

 

WEEK OF 4/23/12 TOTAL VIEWERS ADULTS 25-54

ABC 5,297,000 2,139,000

NBC 5,131,000 2,233,000

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/16/12 & 4/25/11. Week of 4/23/12 based on Nielsen Fast National Preliminary data.

 
  • roger

    Get rid of Ann and the Today will rise again.

  • Brian

    NBC’s gotta be doing something about Ann – and I’m not sure why she’s so hated, but still – simply by the amount of Savannah Guthrie they’ve been utilizing lately….This might be a Norvilling with more positive public reaction!

  • Ralph Hahn

    “TODAY”…Number Two. NBC is probably kicking itself in the ass for just signing Matt Lauer to a $25 million per year contract.

    I never cared for Ann Curry. She was okay being the newsreader. All you have to do is read the TelePrompTer.

    I don’t watch AM television, so I couldn’t give a rat’s a&s.

  • Karen C

    I am one viewer who has switched over to GMA after years of watching the Today Show. The chemistry between the GMA people is outstanding and they have such an energy on GMA. The Today Show has gotten tired.

  • Sam

    I guess people want fluff in the morning and more serious news in the evening. At least NBC is still #1 with the evening news…for now.

  • Travis27 in Virginia!

    @ Sam. I would watch Dianne Sawyer over NBC evening news any day! Go GMA, I remember getting on the school bus at my grandma”s when I was a kid and she always had GMA on with Joan London and Charlie Gibson! Brings back memories!

  • Sam

    @ Travis27. I like Diane Sawyer and World News better as well, mainly because of a genuine human-interest focus on a lot of its stories as opposed to more sensationalist tactics that make up NBC news.

  • scott

    I personally like today and NBC a whole lot better…Not a huge fan of Diane Sawyer and WOrld News at all either. Brian has everything from the voice, presentation, and all..

  • Daniel Quintanilla

    16 years ago at 15 years old, I was sulking over the fact the TODAY beat GMA constantly in what was remembered as the great defect of viewers from ABC.

    At a time when NBC became number 1 across the board, it surely reflects how the times have changed over the past 15 years. For so long, NBC represented the young, hip, and upscale network that made so many people watched. Now, that era has long been evaporated due to economic circumstances, fragmented taste, and a nonchalant philosophy at NBC.

    Over the years, this 31 year old finally understood why TODAY became number 1, it’s because it’s audience is well-educated, very affluent, and willing to splurge even in these hard times.

    Despite what I’ve learned, even I cannot understand why people would defect from TODAY now. There’s still a large audience out there for the way NBC programs. Then again, it’s NBC’s philosophy that’s brought them down to 4th place. And now, it’s eating into the bread and butter that keeps NBC on the air.

    For the victories ABC”s achieved with GMA, ABC still has holes in it’s network entirely that make it hard to believe GMA can be number 1. (refer back to fragmentation) From a historic standpoint, GMA’s rise would definitely be understood during the late 70′s-early 80′s given ABC’s influence on popular culture. Yes, ABC has influence now, but not in a very grand scale that make ABC number 2, let alone number 1.

    So yes, I do want TODAY to still be number 1. All it needs is one or two heavy hitters, and some tweaking in the audience it reaches.

    But if GMA is to stay number one, expansion is a priority. And they’ll need a bigger studio, believe it or not.

  • Chris L

    @Daniel

    “16 years ago at 15 years old, I was sulking over the fact the TODAY beat GMA constantly in what was remembered as the great defect of viewers from ABC.”

    Sorry it wasn’t working out with the ladies. ;)

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