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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Ratings Gain, 'The Firm' Tops % Gains, 'Modern Family' Tops Total Viewer Gains in Week 30

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April 30th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 71 such programs in the data for the week ending April 16.

During week thirty of the 2011-12 broadcast season  (April 9, 2012 - April 16, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods. Modern Family posted a substantial gain of 2.0 adults 18-49 ratings points.

The Firm  had the largest percentage gain with a 133.3 % 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding 4.2 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Adults 18-49 Live +SD Ratings Adults 18-49  L+7 Ratings Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-04/11 ABC 4.2 6.2 2.0 47.6%
2 GREY'S ANATOMY-04/12 ABC 2.9 4.5 1.6 55.2%
3 Glee-04/10 FOX 2.7 4.1 1.4 51.9%
4 New Girl-04/10 FOX 2.8 4.2 1.4 50.0%
5 OFFICE-04/12 NBC 2.2 3.5 1.3 59.1%
6 Criminal Minds-04/11 CBS 3.0 4.2 1.2 40.0%
7 HOUSE-04/09 FOX 1.9 3.1 1.2 63.2%
8 SMASH-04/09 NBC 2.0 3.2 1.2 60.0%
9 2 Broke Girls-04/09 CBS 3.5 4.6 1.1 31.4%
10 How I Met Your Mother-04/09 CBS 3.5 4.6 1.1 31.4%
11 NCIS-04/10 CBS 3.1 4.2 1.1 35.5%
12 Two and a Half Men-04/09 CBS 3.6 4.7 1.1 30.6%
13 CSI-04/11 CBS 2.4 3.4 1.0 41.7%
14 Hawaii Five-0-04/09 CBS 2.6 3.6 1.0 38.5%
15 NCIS: LOS ANGELES-04/10 CBS 2.4 3.4 1.0 41.7%
16 Grimm-04/13 NBC 1.6 2.6 1.0 62.5%
17 American Idol-WEDNESDAY-04/11 FOX 5.0 5.9 0.9 18.0%
18 BONES-04/09 FOX 2.2 3.1 0.9 40.9%
19 Law And Order:SVU-04/11 NBC 1.6 2.5 0.9 56.3%
20 Body Of Proof-04/10 ABC 1.9 2.7 0.8 42.1%
21 MIKE & MOLLY-04/09 CBS 3.2 4.0 0.8 25.0%
22 Fringe-04/13 FOX 0.9 1.7 0.8 88.9%
23 Up All Night-04/12 NBC 1.5 2.3 0.8 53.3%
24 VOICE-04/09 NBC 4.0 4.8 0.8 20.0%
25 VOICE:RESULTS SHOW-04/10 NBC 3.5 4.3 0.8 22.9%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Adults 18-49 Live +SD Ratings Adults 18-49 Live+7 Ratings Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 FIRM-04/14 NBC 0.3 0.7 0.4 133.3%
2 Fringe-04/13 FOX 0.9 1.7 0.8 88.9%
3 Hart Of Dixie-04/09 CW 0.5 0.9 0.4 80.0%
4 AWAKE-04/12 NBC 0.9 1.6 0.7 77.8%
5 FINDER-04/13 FOX 0.9 1.5 0.6 66.7%
6 HOUSE-04/09 FOX 1.9 3.1 1.2 63.2%
7 Grimm-04/13 NBC 1.6 2.6 1.0 62.5%
8 SMASH-04/09 NBC 2.0 3.2 1.2 60.0%
9 OFFICE-04/12 NBC 2.2 3.5 1.3 59.1%
10 Law And Order:SVU-04/11 NBC 1.6 2.5 0.9 56.3%
11 GREY'S ANATOMY-04/12 ABC 2.9 4.5 1.6 55.2%
12 Up All Night-04/12 NBC 1.5 2.3 0.8 53.3%
13 Glee-04/10 FOX 2.7 4.1 1.4 51.9%
14 New Girl-04/10 FOX 2.8 4.2 1.4 50.0%
15 MODERN FAMILY-04/11 ABC 4.2 6.2 2.0 47.6%
16 GCB-04/15 ABC 1.5 2.2 0.7 46.7%
17 HARRY'S LAW-04/15 NBC 0.9 1.3 0.4 44.4%
18 30 ROCK-04/12 NBC 1.4 2.0 0.6 42.9%
19 COMMUNITY-04/12 NBC 1.4 2.0 0.6 42.9%
20 Body Of Proof-04/10 ABC 1.9 2.7 0.8 42.1%
21 CSI-04/11 CBS 2.4 3.4 1.0 41.7%
22 NCIS: LOS ANGELES-04/10 CBS 2.4 3.4 1.0 41.7%
23 BONES-04/09 FOX 2.2 3.1 0.9 40.9%
24 Criminal Minds-04/11 CBS 3.0 4.2 1.2 40.0%
25 AMERICA'S Top Model-BRIT-04/11 CW 0.5 0.7 0.2 40.0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Total Viewers Total Viewers L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-04/11 ABC 10351 14601 4250 41.1%
2 Hawaii Five-0-04/09 CBS 10309 13417 3108 30.1%
3 GREY'S ANATOMY-04/12 ABC 8830 11929 3099 35.1%
4 NCIS-04/10 CBS 17660 20669 3009 17.0%
5 Body Of Proof-04/10 ABC 10045 13012 2967 29.5%
6 Glee-04/10 FOX 6755 9690 2935 43.4%
7 Criminal Minds-04/11 CBS 11809 14716 2907 24.6%
8 NCIS: LOS ANGELES-04/10 CBS 12864 15675 2811 21.9%
9 CSI-04/11 CBS 9944 12746 2802 28.2%
10 SMASH-04/09 NBC 5991 8702 2711 45.3%
11 Unforgettable-04/10 CBS 9448 11908 2460 26.0%
12 New Girl-04/10 FOX 5231 7688 2457 47.0%
13 Two and a Half Men-04/09 CBS 10400 12836 2436 23.4%
14 HOUSE-04/09 FOX 6012 8369 2357 39.2%
15 BONES-04/09 FOX 7559 9909 2350 31.1%
16 Grimm-04/13 NBC 4962 7280 2318 46.7%
17 Law And Order:SVU-04/11 NBC 5550 7722 2172 39.1%
18 OFFICE-04/12 NBC 4395 6551 2156 49.1%
19 2 Broke Girls-04/09 CBS 8782 10882 2100 23.9%
20 American Idol-WEDNESDAY-04/11 FOX 16807 18754 1947 11.6%
21 Touch-04/12 FOX 8166 10078 1912 23.4%
22 MIKE & MOLLY-04/09 CBS 9578 11465 1887 19.7%
23 Good Wife, THE-04/15 CBS 10161 12025 1864 18.3%
24 MISSING-04/12 ABC 7908 9735 1827 23.1%
25 VOICE:RESULTS SHOW-04/10 NBC 8999 10760 1761 19.6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • MattM

    Lot of people still watching House and The Office, just not live anymore, makes sense.

  • Leonard

    Smash huge.

  • John A

    Wow HOD did well with DVR.

  • Emily

    Dude, what happened to Gossip Girl that it’s not even on the percentage list? HOD got an 80% increase and not even 40% bothered to record GG and watch it later? I would be sad if it weren’t so hilarious.

  • Winston

    I wonder if Sid over on the cw thread has seen this. HOD is the only bubble cw show to chart. Color me slightly optimistic but it might be edging out in the HOD vs. TSC vs Nikita vs Ringer battle.

  • Sid

    @Winston

    Maybe that’s because every other CW show besides Dixie, GG, RINGER and Top Model was on break? Did that cross your mind?

  • Sid

    On that note, I wonder how GOSSIP GIRL did? Interesting that it didn’t show up on the list.

  • truth will come

    Yeah,Nikita was on break!OOh,snap!

  • Jess

    go HOD go!

  • King

    Wow.. great for HoD.

  • SarahL

    Grimm continues to do well with the DVR viewers. Watch the show live, my peeps!

  • Kyle

    The highest ratings that GG and Ringer could had pulled off without being on the list is 0.7 (40%) and 0.5 (25%) ratings, respectively.

  • Moe

    So Supernatural wasn’t new this week?

  • C

    real interesting fight on Grimm, the reapers.

  • LOL

    I can’t imagine GG getting less that 0.7. Probably did that (which is bad) but didn’t make the list anyway.

  • A

    Why are people obsessed with GG’s numbers?
    It will come back for a final season either way.

  • JR

    Thanks for the numbers. By the way- the week ended April 15. :)

  • Michael

    A, you do realize that this website is about ratings, right? Gossip Girl is no different than any other show being discussed.

  • peter

    I’m sorry but that chart doesn’t make sense for The CW.

    Ringer has always been on it with 50% or more increase and now all of a sudden it’s not here?

  • peter

    And how many episodes The Firm has? I feel like it’s been around forever.

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