'ABC World News with Diane Sawyer' Grows Total Viewing and Demo Audiences Most Among Evening Newscasts

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May 1st, 2012

via press release:

“ABC World News with Diane Sawyer” Grows Total Viewing and Demo Audiences Most

Among Evening Newscasts Week-to-Week

ABC Cuts Total Viewing and Demo Gaps with NBC by Double-Digits, Week-to-Week

“ABC World News” Slashes Demo Gap with “NBC Nightly News” by More than Half, Year-to-Year

 

For the week of April 23, 2012, “ABC World News with Diane Sawyer” averaged 7.31 million Total Viewers and a 1.6 rating/6 share/1.95 million in Adults 25-54, according to Nielsen Media Research. Building on the prior week in Total Viewers (+3%) and Adults 25-54 (+4%) to hit 7-week highs (best since w/o 3/5/12), “World News” grew the most week-to-week among the evening news broadcast in both Nielsen measures (“NBC Nightly News:” -2%/up less than +1%; “CBS Evening News:” flat/-2%).

 

Week-to-week, “World News” closed both the Total Viewing (-28% - 885,000 vs. 1.23 million) and demo (-19% - 255,000 vs. 316,000) gaps with “NBC Nightly News” -- posting its smallest news demo margin with “Nightly News” in 6 weeks – since w/o 3/12/12.

 

Year-to-year, “World News” slashed its news demo gap with the NBC program by more than half (-58% - 255,000 vs. 610,000). In fact, “World News” has decreased its year-over-year Adults 25-54 gap with “Nightly News” by double-digits for the 8th straight week and in 9 of the last 10.

 

Season-to-date for the 2nd year in a row, “World News” has narrowed the gap with “NBC Nightly News” among Adults 25-54 (-22%), posting its smallest news demo margin (364,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” outperformed the “CBS Evening News” by 1.53 million Total Viewers and by 320,000 Adults 25-54, delivering its largest Total Viewer lead over the CBS program in 3 months – since w/o 1/23/12.

 
  • Frank Alvidrez

    Dear Ms. Sawyer,

    I am very thankful that you and your news service were not around while my dad (87 years old) was fighting for this country in the South Pacific. I am sure that your headlines would have read something like “US ship makers make bad ships that can only perform stunts..” or something to the like. I am referring to your totally bogus piece on the F-22. I am not a F-22 defender but I am a professional in the field of Aviation. Your piece was shallow, inaccurate, made for TV and along the lines that I would expect Rupert Murdock to come up with.

    The F-22 is a simple concept in fighter aviation. It is instant “Air Dominance”. If you are unfamiliar with the term, I suggest you do some historical reading about air power over the last century. I will simplify for you. When the F-22 is deployed to a hostile area, it flies and the hostiles do not. If you doubt my analysis (30 years of engineering experience in this particular field) simply ask what the Iranians think of the deployment of the F-22 into the Gulf Region. That are extremely upset about it because they (unlike you and your producers) understand the calculus.

    Does the F-22 have some oxygen issues, yes it does. Did the USAF handle the investigation incorrectly, this engineer believes so. But to not understand the capabilities of the aircraft and the threat the Chinese, Russians, Iranians, etc., pose is to do the United States a disservice. Once again, I am very thankful that you and your team were not around while my dad had to defend this country in it’s time of need.

    Frank C. Alvidrez
    Lancaster, CA 93536

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