Cable News Ratings For Saturday-Sunday, April 28-29 2012

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May 1st, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, April 28-29, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         785            179            324
CNN         399            119            173
MSNBC         319            153            152
CNBC           68             30             38
FBN           20               4               9
HLN         290            118            179
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         963            161            316
CNN         647            176            281
MSNBC         447            186            223
CNBC         240             80            122
FBN           30               3             12
HLN         391            162            271
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         780            187            328
CNN         347             86            133
MSNBC         327            136            144
CNBC           51             20             28
FBN           28             11             14
HLN         326            111            204
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         880            163            331
CNN         413             99            156
MSNBC         372            173            163
CNBC         128             36             57
FBN           49             14             19
HLN         469            146            272

Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Nick Czar

    FNC is a JUGGERNAUT not only every week day but on the weekends as well.

    What’s their secret ?

    They don’t hire repulsive talking heads, race baters, purveyors of mis-
    information, Whitehouse surrogates and people with tingly leg syndrom.

  • Patrick W.

    Hey Msnbc: wanna improve ratings? Get rid of that fat racist Al Sharpton! And that little BOY rachael maddow.

  • Bob Allen

    Do you think MSNBC cares about ratings seems not. They hire haters like Al Sharpton, Rachel Mdcow ( who helped bring down Airamerica) Microsoft must be throwing money in the black hole of a network.

  • AppleStinx

    On weekends, FNC’s average in the primetime demo has consistently fallen below the total day average. Let’s see whether that is something that gets FNC concerned.

  • Ralph Hahn

    @AppleStinx: I’ve brought this up several times, although FNC is still ‘bleeding green’ (as in money). They have to attract more 25-54’s on primetime weekends. I’m TOLD that “Huckabee” gets good numbers. But, I wouldn’t be surprised if JUDGE Jeanine isn’t driving folks away. She was OK until she got her own show and literally SCREAMS to guests and to the folks at home.

    But, I gotta give JUDGE Jeanine credit. A week ago, she had this female guest on the set and wouldn’t shut-up, so Jeanine tells the control room to “cut her mic.” LOL.

    Being in politics and government most of my adult life, I have to say that once you’re no longer a judge, you need not be referred to as “Judge.” I’ve heard JUDGE Jeanine correct some of her guests who addressed her by her first name only. Same thing with former members of Congress and Governors. If you’re hosting a TV show, drop the formalities and be a regular person. I’m NOT saying that they shouldn’t be addressed by their formal title, I’m referring to those who host TV shows, etc.

    I LOVE Huckabee….but his show opens with “LADIES & GENTLEMEN…GOVERNOR MIKE HUCKABEE.” That annoys me a bit.

    But, returning to the subject at hand (sometimes I digress) FNC on weekends, they have to stop repeating and repeating the same shows. They must run “FOX News Sunday” five or six times on Sunday morning, Sunday afternoon, Sunday evening & Monday overnights.

  • AppleStinx

    @Ralph Hahn

    Pirro had the same problem that plagued Juan Williams when first substituting for O’Reilly, which is to be so loud as if talking to an audience without the use of a microphone. Apparently they don’t get any introduction/advice when making the transition from commentator to host, and noone inhouse either cares or dares to give them feedback. For a new host, the first impression should be of the utmost importance.

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