CBS Notches First Monday Win in Adults 18-49 with its Regular Schedule Since January

Categories: Network TV Press Releases

Written By

May 1st, 2012

via press release:

"How I Met Your Mother," "2 Broke Girls" and "Mike & Molly" Post Growth in Adults 18-49 From Last First-Run Episode

"Two and a Half Men" is the Night's Top Program in Adults 18-49

"Mother," "Girls," "Men" and " Hawaii 5-0"/"NCIS: Los Angeles" Crossover Win Time Periods in Adults 18-49

 

CBS notched its first Monday victory in adults 18-49 with regularly scheduled programming since January as How I Met Your Mother, 2 Broke Girls and MIKE & MOLLY all posted growth from their last original episodes, according to Nielsen preliminary live plus same day ratings for April 30.

 

How I Met Your Mother (4.9/08, 7.89m) was first in adults 18-49 (3.2/10), adults 18-34 (2.6/09) and tied for first in adults 25-54 (3.8/10, with NBC). Compared to the last first-run episode (on April 16, 2012), How I Met Your Mother was up +9% in households (from 4.5/07), +6% in adults 25-54 (from 3.6/10), +3% in adults 18-49 (from 3.1/09) and added +650,000 viewers (from 7.24m, +9%).

 

2 Broke Girls (5.5/08, 9.14m) was first in adults 25-54 (4.4/11) and tied for first in adults 18-49 (3.5/09, with NBC). 2 Broke Girls built on its lead-in +12% in households, +16% in adults 25-54, +9% in adults 18-49 and added +1.25m viewers (+15%). Compared to the last first-run episode (on April 16, 2012), 2 Broke Girls was up +6% in households (from 5.2/08), +7% in adults 25-54 (from 4.1/10), +3% in adults 18-49 (from 3.4/09) and added +620,000 viewers (from 8.52m, +7%).

 

Two and a Half Men (6.9/10, 11.25m) was first in adults 25-54 (4.9/11) and adults 18-49 (3.7/09). Two and a Half Men was up +1% in households (from 6.8/10), even in adults 25-54 and added +30,000 viewers (from 11.22m) compared to the last first-run episode (on April 16, 2012). Two and a Half Men was the night's #1 program in both adults 25-54 and adults 18-49.

 

MIKE & MOLLY (6.3/09, 10.23m) was second in adults 25-54 (4.4/09, -0.1 behind NBC) and adults 18-49 (3.2/08). Compared to the last first-run episode (on April 16, 2012), MIKE & MOLLY was up +5% in both households (from 6.0/09) and adults 25-54 (from 4.2/09), +3% in adults 18-49 (from 3.1/08) and added +690,000 viewers (from 9.54m, +7%).

 

Part 1 of Hawaii Five-0's crossover with NCIS: LOS ANGELES was first in adults 25-54 (3.4/08) and adults 18-49 (2.5/06) and second in both households (6.8/11) and viewers (10.76m). Compared to the last first-run episode (on April 9, 2012), Hawaii Five-0 added +450,000 viewers (from 10.31m, +4%).

 

For the night, CBS was first in adults 25-54 (4.0/10), adults 18-49 (3.1/08), second in both households (6.2/10) and viewers (10.00m). CBS won its first Monday in key demos with regularly scheduled programming since Jan. 16, 2012.

 
  • DenverDean

    This is why expanding to eight comedies would be a mistake for CBS. They would have to launch three new comedies to make it work. Mondays has been crushed between TV and DTWS – it will be the same in fall, plus, of course, MNF. Rob and ROE, clearly won’t help Thursday, so you’re looking at two new on Thursday and one new one on Monday. Think it would be a mistake, plus pushing POI to 10 p.m. on Thursday would definitely stunt it’s demo growth, just like what happened to TM after it’s promising first season.

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