HLN Posts Most Growth in Cable News in Both Total Day and Prime

Categories: Cable News Ratings,Press Releases

Written By

May 1st, 2012

via press release:

Nancy Grace Up the Most of Any Cable News Show in Prime among P25-54

HLN Weekend Mysteries Block Continues to Post Gains in April 2012

 

 

In April 2012, HLN is the only cable news network to post double digit growth in both Total Viewers and P25-54 in Total Day and Primetime (M-Su) compared to a year ago.

 

Total Day

P2+ +18% 257k vs. 217k

P25-54 +9% 99k vs. 91k

 

Primetime (M-Su)

P2+ +20% 373k vs. 310k

P25-54 +20% 128k vs. 106k

 

 

HLN’s 7p – 11p programs post significant increases and milestones in April 2012:

 

  • Nancy Grace (8p) has the most growth in P25-54 in primetime versus the cable news competition. The show is up +13% among P25-54 compared to a year ago (163k vs 144k), and is maintaining its total viewer delivery.

 

  • Dr. Drew (9p) is up the most in total viewers among the cable news competition in primetime, up +8% over a year ago.

 

  • HLN Weekend Mysteries (Sat & Sun combined) is up double digits compared to a year ago in both total viewers and P25-54, up +82% among P2+ and up +58% in P25-54. (374k vs. 206k and 134k vs. 85k, respectively).

 

  • Jane Velez-Mitchell (7p) increased +16% among P2+ vs. a year ago (336k vs. 290k).

 

  • Showbiz Tonight (11p) is up +11% in P2+ (233k vs. 210k) compared to a year ago.

 

HLNtv.com had 4.5 Million Unique Visitors in April, an increase of +22% vs. March’12. (Omniture)

 

 
  • Ralph Hahn

    CNN ought to put Grace at 9pm to battle against Maddow.

  • b

    They hired the same idiots that count Obama’s job growth. My website went from 1 hit to 2 this year….THAT’S A 100% INCREASE CHUMPS !

  • Rick

    Just goes to show that if you start with low ratings then your chances of going up are better. If CNBC might be near the bottom and can only go up. Then again may be not.

  • bob b

    i liked better 15 years ago

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