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Cable News Ratings for Tuesday, May 1, 2012

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Written By

May 2nd, 2012

Note:  Due to the presidential address, the source data was a little wonky for our regular format so the address itself on CNN and MSNBC is not included in the table below. On CNN the address coverage ran with a duration of 11 minutes and averaged 727,000 viewers and 190,000 viewers adults 25-54. On MSNBC the address coverage was 18 minutes and averaged 930,000 viewers and 165,00 adults 25-54.

Live + Same Day Cable News Daily Ratings for May 1, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,190            305            522
CNN         327            100            135
MSNBC         467            122            202
CNBC         159             43             89
FBN           61             10             24
HLN         213             78            119
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,004            413            762
CNN         496            167            238
MSNBC         963            260            381
CNBC         168             59             81
FBN           42               8             20
HLN         347             99            176
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,157            336            567
CNN Early Start/Starting Point         231            101            124
MSNBC Morning Joe         378            150            215
CNBC Squawk Box         129             40             82
HLN Morning Express w/ Meade         225            105            139
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,946            362            696
CNN Situation Room         428             92            140
MSNBC Hardball WITH C. MATTHEWS         692            124            249
CNBC FAST MONEY         252             15            116
HLN HLN SPECIAL REPORT         196             57            105
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,769            323            631
CNN CNN SPECIAL REPORT         393             90            134
MSNBC POLITICS NATION         714            137            248
CNBC Mad Money         220             46            105
HLN Prime News         190             59            105
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,494            329            624
CNN CNN SPECIAL REPORT         517            115            208
MSNBC Hardball WITH C. MATTHEWS         930            165            347
CNBC Kudlow Report         170             41             66
HLN JANE VELEZ-MITCHELL         342            109            200
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,472            486            898
CNN Anderson Cooper 360         557            169            267
MSNBC Ed Show         965            179            347
CNBC CRIME INC: COUNTERFEIT         107             41             33
HLN Nancy Grace         494            121            246
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       1,902            411            743
CNN Piers Morgan Tonight         450            138            209
MSNBC Rachel Maddow Show       1,100            333            436
CNBC 60 Minutes ON CNBC         155             52             89
HLN Dr. Drew         304             93            162
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,620            344            643
CNN Anderson Cooper 360         480            194            240
MSNBC Last Word W/ L. ODONNELL         821            265            357
CNBC 60 Minutes ON CNBC         242             84            122
HLN Nancy Grace         260             90            135
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,196            390            628
CNN ERIN BURNETT OUTFRONT         267             84            125
MSNBC Ed Show         435            153            203
CNBC Mad Money           89             51             57
HLN SHOWBIZ TONIGHT         209             60            113

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Tony

    ” Tony, can tell your a lib. You turn one week’s change in viewership into a trend. We’ll see what Bill O does in the next few weeks and if he goes up I expect you to shout it from the mountain tops. ”

    Not just one week’s change. Bill-O has been below 3M viewers for several weeks now.

  • Ratboy

    @ Tony
    Posted May 3, 2012 at 12:47 PM
    ” Tony, can tell your a lib. You turn one week’s change in viewership into a trend. We’ll see what Bill O does in the next few weeks and if he goes up I expect you to shout it from the mountain tops. ”

    Not just one week’s change. Bill-O has been below 3M viewers for several weeks now.

    He had over 3 million last week wed.

  • dana

    Cant wait for the presidential debates..will obama out personality mitt? will mitt cut through obamas bull and show him for what he is? will mitt give me a thrill that goes up my leg???….cant wait!!

  • muhamed

    Glad to see Shep Smith dropping like a rock on the 4PM PST timeslot. hopefully they drop that guy and replace with someone not so blatantly biased and miserable. He belongs at CNN, not quite extreme enough for MSNBC. I get sick of hearing him talk about how he’s a “true” journalist at fox, and the other foxnews hosts are all opinion shows. All he ever does is give his biased opinion on stories like the george zimmerman case, he gets all excited whenever there is a change in the weather…like a hurricane, tornado, or earthquake, and he seems mad all the time…haven’t seen the guy smile in years. If you’re that unhappy, go somewhere else! You have enough money from Murdoch, now go work someplace you might enjoy.

  • Ratboy

    OOOOOOPSY

    MSNBC Showed The Wrong Football Player When Reporting On The Tragic Death Of NFL Star Junior Seau

  • Ratboy

    @ dana
    Posted May 3, 2012 at 1:03 PM
    Cant wait for the presidential debates..will obama out personality mitt? will mitt cut through obamas bull and show him for what he is? will mitt give me a thrill that goes up my leg???….cant wait!!

    Obama will definatly “out personality” Mitt but if Mitt just sticks to the “but you said and promised and instead we got” strategy, he will have Obumbles stammering, stumbling, and twitching like an idiot! What I wish Mitt had is Newt’s quickness and built in encyclopedia of timelines and facts.

  • Ralph Hahn

    @muhamed: Gee. You’re the only Shep Smith hater that I’ve seen. I’m a conservative Republican who spent most of his adult career as a radio journalist, and I see nothing wrong with Shep’s presentation of the news. Smith is actually helping the “confused,” by reminding viewers that his Fox Report is a NEWS SHOW and NOT AN OPINION SHOW. For those of you comparing Fox News’ ratings fall to a few months ago, remember, WE HAD ALL THE GOP PRIMARIES THEN!

    Brett Baier’s show at 6pm has a mix of hard news and opinion. THE FIVE IS a balanced program because you have a liberal Democrat on there, and Bob Beckel does not NEED another to help him out.

    A few years ago, Shepard Smith was the #2 most trusted news anchor in a poll that found Tom Brokaw as the modern day-Cronkite…the most trusted news anchor although he retired a few years before that poll was conducted.

    If Shep leaned either way, I wouldn’t watch him. Fox News has more viewers and they would only gain more if they convince those people who have been
    brainwashed by the lamestream media that Fox is only full of Republican demogogues.

    If you’re still watching Smith, let me throw some of your own words back in your face.

    >>> If you’re that unhappy, go somewhere else! <<<

  • Ratboy

    @ Ralph Hahn
    Posted May 3, 2012 at 1:36 PM
    @muhamed: Gee. You’re the only Shep Smith hater that I’ve seen.

    Not to mention, If Shep does take an opinion he dont care if is right or left! He HAMMERED Ginrich yesterday after his speech!

  • Ralph Hahn

    @Coffee Steve: >>> I’m about the same size as my coffee cup <<<

    Nothing personal, ol' chum. There was a line there that needed commenting on..and you just happened to be there. lol

  • Ralph Hahn

    @Ratboy:

    I’ve switched allegiances to the GOP candidates about seven times and actually considered Newt. But, since he ended his campaign run Five Million Dollars in the hole, so much for expecting a Balanced Budget. PLus, I think that 20% of that figure was for private jets.

    I wish that Huckabee ran again. :(

  • Ratboy

    @ Ralph Hahn
    Posted May 3, 2012 at 1:44 PM
    @Ratboy:

    I’ve switched allegiances to the GOP candidates about seven times

    Yep, now we just need to rally round Romney, get him elected, and hope for a majority in both the house and Senate then……………..hope for the best! (I quit saying it cant get worse because 4 more years of this clown and we will all know what worse looks like!!)

  • Ratboy

    I bet this has all of them over at FOX upset!! :lol:

    Al Qaeda: Fox News Unfair to Us

    Ann Coulter is fond of pointing out how, attitudinally, Fox News is different from the rest of the American media. Sure, the non-Fox media are dominated by people who lean leftward, but beyond that, how they approach the news that is beyond the daily partisan talking points is also fundamentally different from what moderates or conservatives would do.

    This aspect of liberal bias is probably hardest for liberal journalists to detect because it requires a degree of perspective that most lack. Outside observers can see it and have no problem pointing it out. What’s interesting is that even members of Al Qaeda can see that Fox is different from the rest of the American press. That is not a good thing for the Non-Fox Media, however.

    Among various media outlets and personalities, fired MSNBC anchor Keith Olbermann is singled out for praise in an internal Al Qaeda memo released to the public by U.S. intelligence agencies.

    Read more: http://newsbusters.org/blogs/matthew-sheffield/2012/05/03/al-qaeda-fox-news-unfair-us#ixzz1tqHwVNwC

  • muhamed

    @ralph….you’re crazy my friend…not to mention your world must be pretty small if you’ve never met anyone that doesn’t like SS. I know many people that watch foxnews and they can’t stand Shep….additionally, I also know people that enjoy his show. Sorry, but the world does not revolve around you and your little TV set and you do not speak for everyone watching Shep or foxnews…you should try to get out a little more! Also, why don’t you try to explain his ratings…why have they fallen off? I used to watch Shep all the time, but then he got bitter and lame…like the whole george zimmerman fiasco, he still touts al sharptons talking points that have been shown to be false, but that doesn’t stop Shep from spouting them off every time the story comes up. Meghan Kelly is good, Cavuto is excellent, the 5 is awesome, brett baier is great, and the primetime line is fantastic….I just cannot for the life of me watch SS…and I do exactly that mi amigo, change the channel when SS comes on. Shep should stick to the weather and hurricanes hey, there’s a thought, he could go to the weather channel), and assaulting women over parking spaces… :-)

  • Coffee Steve

    Wednesday is open and they have FREE Beer!!!!!!!

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