We don't usually see data for the cable news channels from 9a-5p, but in April FNC’s news daytime lineup saw big increases in the advertiser coveted adults 25-54 demographic over the same time period last year (April 2011) with Megyn Kelly posting the largest year-to-year increases. America Live with Megyn Kelly saw hefty increases -- up double digits for the two hour program versus last April: up 30% during the 1pm hour and up 35% during the 2pm hour in adults 25-54.
Happening Now, co-hosted by Jon Scott and Jenna Lee, was up big -- 34% in 25-54 during both the 11am and 12pm hours. Studio B with Shepard Smith continued the daytime growth trend for April – up 32% in 25-54.
America’s Newsroom, co-anchored by Bill Hemmer and Martha MacCallum, was up 9% in 25-54 between 9-11am.
|APR'12||APR'11||AA (000)||AA (000)|
|DAYPART||PREDOMINANT PROGRAMS^||PREDOMINANT PROGRAMS^||APR'12||APR'11||%Diff||APR'12||APR'11||%Diff|
|M-F 9A-11A||AMERICAS NEWSROOM||AMERICAS NEWSROOM||1,272||1,212||5%||290||265||9%|
|M-F 11A-12P||HAPPENING NOW||HAPPENING NOW||1,062||981||8%||251||188||34%|
|M-F 12P-1P||HAPPENING NOW||HAPPENING NOW||997||902||11%||233||174||34%|
|M-F 1P-2P||AMERICA LIVE W/ MEGYN KELLY||AMERICA LIVE W/ MEGYN KELLY||1,161||1,115||4%||272||209||30%|
|M-F 2P-3P||AMERICA LIVE W/ MEGYN KELLY||AMERICA LIVE W/ MEGYN KELLY||1,222||1,122||9%||287||212||35%|
|M-F 3P-4P||STUDIO B W/S.SMITH||STUDIO B W/S.SMITH||1,113||1,089||2%||259||196||32%|
|APRIL'11: 03/28/2011 - 04/22/2011|
|APRIL12: 03/26/2012 - 04/27/2012|
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.