Fox News Channel's Year/Year Daytime Growth Topped by Megyn Kelly

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We don’t usually see data for the cable news channels from 9a-5p, but in April FNC’s news daytime lineup saw big increases in the advertiser coveted adults 25-54 demographic over the same time period last year (April 2011) with Megyn Kelly posting the largest year-to-year increases. America Live with Megyn Kelly saw hefty increases  — up double digits for the two hour program versus last April: up 30% during the 1pm hour and up 35% during the 2pm hour  in adults 25-54.

Happening Now, co-hosted by Jon Scott and Jenna Lee, was up big — 34% in 25-54 during both the 11am and 12pm hours.  Studio B with Shepard Smith continued the daytime growth trend for April – up 32% in 25-54.

America’s Newsroom, co-anchored by Bill Hemmer and Martha MacCallum, was up 9% in 25-54 between 9-11am.

P2+ A25-54
APR’12 APR’11 AA (000) AA (000)
DAYPART PREDOMINANT PROGRAMS^ PREDOMINANT PROGRAMS^ APR’12 APR’11 %Diff APR’12 APR’11 %Diff
M-F 9A-11A AMERICAS NEWSROOM AMERICAS NEWSROOM 1,272 1,212 5% 290 265 9%
M-F 11A-12P HAPPENING NOW HAPPENING NOW 1,062 981 8% 251 188 34%
M-F 12P-1P HAPPENING NOW HAPPENING NOW 997 902 11% 233 174 34%
M-F 1P-2P AMERICA LIVE W/ MEGYN KELLY AMERICA LIVE W/ MEGYN KELLY 1,161 1,115 4% 272 209 30%
M-F 2P-3P AMERICA LIVE W/ MEGYN KELLY AMERICA LIVE W/ MEGYN KELLY 1,222 1,122 9% 287 212 35%
M-F 3P-4P STUDIO B W/S.SMITH STUDIO B W/S.SMITH 1,113 1,089 2% 259 196 32%
APRIL’11: 03/28/2011 – 04/22/2011
APRIL12: 03/26/2012 – 04/27/2012

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 

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