Fox News Channel's Year/Year Daytime Growth Topped by Megyn Kelly

Categories: Cable News Ratings

Written By

May 2nd, 2012

We don't usually see data for the cable news channels from 9a-5p, but in April FNC’s news daytime lineup saw big increases in the advertiser coveted adults 25-54 demographic over the same time period last year (April 2011) with Megyn Kelly posting the largest year-to-year increases. America Live with Megyn Kelly saw hefty increases  -- up double digits for the two hour program versus last April: up 30% during the 1pm hour and up 35% during the 2pm hour  in adults 25-54.

Happening Now, co-hosted by Jon Scott and Jenna Lee, was up big -- 34% in 25-54 during both the 11am and 12pm hours.  Studio B with Shepard Smith continued the daytime growth trend for April – up 32% in 25-54.

America’s Newsroom, co-anchored by Bill Hemmer and Martha MacCallum, was up 9% in 25-54 between 9-11am.

P2+ A25-54
APR'12 APR'11 AA (000) AA (000)
DAYPART PREDOMINANT PROGRAMS^ PREDOMINANT PROGRAMS^ APR'12 APR'11 %Diff APR'12 APR'11 %Diff
M-F 9A-11A AMERICAS NEWSROOM AMERICAS NEWSROOM 1,272 1,212 5% 290 265 9%
M-F 11A-12P HAPPENING NOW HAPPENING NOW 1,062 981 8% 251 188 34%
M-F 12P-1P HAPPENING NOW HAPPENING NOW 997 902 11% 233 174 34%
M-F 1P-2P AMERICA LIVE W/ MEGYN KELLY AMERICA LIVE W/ MEGYN KELLY 1,161 1,115 4% 272 209 30%
M-F 2P-3P AMERICA LIVE W/ MEGYN KELLY AMERICA LIVE W/ MEGYN KELLY 1,222 1,122 9% 287 212 35%
M-F 3P-4P STUDIO B W/S.SMITH STUDIO B W/S.SMITH 1,113 1,089 2% 259 196 32%
APRIL'11: 03/28/2011 - 04/22/2011
APRIL12: 03/26/2012 - 04/27/2012

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 

 
  • Aaron

    I’m guessing cause Discovery and NatGeo both talk about the environment and other scientific topics. By the way War Eagle, the National Geographic Channel is owned by News Corporation, same company that owns Fox.

  • luigy39

    Welcomne to Michael’s blog, lol. it must be hard when reality hits you in the face like these ratings do. Michael, get a life, find a hobby and relax, it is what it is and this situation seems to be hitting you hard, think about your health and relax for a few days, take a national vacation and contribute to this suffering economy. Viva Fox.

  • rightinflorida

    Megyn is awesome!

    She conducts the most honest, non-biased interviews on television. Both sides of the issue are represented and she interjects thoughtful and non-biased comments. She encourages mature conversations, not ugly, name-calling episodes.

    Keep up the good work Megyn!

  • usnretirex2

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