We don't usually see data for the cable news channels from 9a-5p, but in April FNC’s news daytime lineup saw big increases in the advertiser coveted adults 25-54 demographic over the same time period last year (April 2011) with Megyn Kelly posting the largest year-to-year increases. America Live with Megyn Kelly saw hefty increases -- up double digits for the two hour program versus last April: up 30% during the 1pm hour and up 35% during the 2pm hour in adults 25-54.
Happening Now, co-hosted by Jon Scott and Jenna Lee, was up big -- 34% in 25-54 during both the 11am and 12pm hours. Studio B with Shepard Smith continued the daytime growth trend for April – up 32% in 25-54.
America’s Newsroom, co-anchored by Bill Hemmer and Martha MacCallum, was up 9% in 25-54 between 9-11am.
| P2+ | A25-54 | |||||||||
| APR'12 | APR'11 | AA (000) | AA (000) | |||||||
| DAYPART | PREDOMINANT PROGRAMS^ | PREDOMINANT PROGRAMS^ | APR'12 | APR'11 | %Diff | APR'12 | APR'11 | %Diff | ||
| M-F 9A-11A | AMERICAS NEWSROOM | AMERICAS NEWSROOM | 1,272 | 1,212 | 5% | 290 | 265 | 9% | ||
| M-F 11A-12P | HAPPENING NOW | HAPPENING NOW | 1,062 | 981 | 8% | 251 | 188 | 34% | ||
| M-F 12P-1P | HAPPENING NOW | HAPPENING NOW | 997 | 902 | 11% | 233 | 174 | 34% | ||
| M-F 1P-2P | AMERICA LIVE W/ MEGYN KELLY | AMERICA LIVE W/ MEGYN KELLY | 1,161 | 1,115 | 4% | 272 | 209 | 30% | ||
| M-F 2P-3P | AMERICA LIVE W/ MEGYN KELLY | AMERICA LIVE W/ MEGYN KELLY | 1,222 | 1,122 | 9% | 287 | 212 | 35% | ||
| M-F 3P-4P | STUDIO B W/S.SMITH | STUDIO B W/S.SMITH | 1,113 | 1,089 | 2% | 259 | 196 | 32% | ||
| APRIL'11: 03/28/2011 - 04/22/2011 | ||||||||||
| APRIL12: 03/26/2012 - 04/27/2012 | ||||||||||
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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
I’m guessing cause Discovery and NatGeo both talk about the environment and other scientific topics. By the way War Eagle, the National Geographic Channel is owned by News Corporation, same company that owns Fox.
Welcomne to Michael’s blog, lol. it must be hard when reality hits you in the face like these ratings do. Michael, get a life, find a hobby and relax, it is what it is and this situation seems to be hitting you hard, think about your health and relax for a few days, take a national vacation and contribute to this suffering economy. Viva Fox.
Megyn is awesome!
She conducts the most honest, non-biased interviews on television. Both sides of the issue are represented and she interjects thoughtful and non-biased comments. She encourages mature conversations, not ugly, name-calling episodes.
Keep up the good work Megyn!
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