ABC's 'Grey's Anatomy' Dominates at 9PM and 'Scandal' Earns Series Highs at 10PM
via press note:
During the 8 o’clock hour, opposite Fox’s American Idol and CBS’ comedies (The Big Bang Theory/Rules of Engagement), ABC’s Missing drew 97% more viewers than NBC’s original comedy block (Community/30 Rock). The new ABC drama also beat out the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).
- · Missing improved its hour year to year by 31% in Total Viewers over original programming on the same night last year.
Nearly tripling its lead-in at 9pm in Adults 18-49 (+191%), ABC’s Grey’s Anatomy finished as the highest-rated series in its hour for the 4th week in a row to once again register as Thursday’s #1 drama. Winning the 9 o’clock hour by wide margins, ABC’s Grey’s Anatomy defeated CBS’ Person of Interest by 28%, Fox’s Idol-inflated Touch by 52% and NBC’s comedy block by 60% (The Office/Parks and Recreation). Additionally, Grey’s qualified as Thursday’s top-rated TV series with Women 18-49 and Women 18-34 (5th straight week).
- · Grey’s retained 100% of its week-ago “Fast Affiliate” Adult 18-49 rating and grew with Women 18-34 (+5%) to equal its best number in nearly 3 months – since 2/9/12.
During the 10 o’clock hour, ABC freshman Scandal took second to CBS’ veteran The Mentalist in Total Viewers and key Adults (AD18-49/AD25-54). Also in the hour, ABC’s Scandal crushed its freshman drama competition, outdelivering NBC’s Awake by best-yet margins in Total Viewers (+224%), Adults 25-54 (+238%) and Adults 18-49 (+200%). In addition, Scandal paced well ahead of The Mentalist with Adults 18-34 (+27%) and ranked #1 in its slot for the 5th straight week with key Women (W18-49/W25-54).
- · The freshman ABC drama rose 5% over the prior week in Adults 18-49, hitting a series high. Scandal also matched series-best ratings with Adults 18-34 and Adults 25-54.