Which Friday Broadcast Genre Show Will 'The Avengers' Pummel Hardest: 'Nikita,' 'Fringe,' 'Grimm' or 'Supernatural?' (Poll)

Categories: Broadcast TV

Written By

May 4th, 2012

Folks will no doubt have their fan excuse bingo cards out tomorrow morning.  Yes, I know, just because it's a fan excuse doesn't mean it isn't true,  but finger pointing is tricky!  When The Hunger Games came out on March 23, both Supernatural and Fringe were down, but Nikita actually saw an increase with adults 18-49 (Grimm was a repeat that night).  Further, slightly more adults 18-49 were watching TV on Friday, March 23 than Friday, March 16 despite The Hunger Games.

The focus here on the more genre-y shows isn't to say that a big movie debut can't hurt the CBS procedural shows or even unscripted like Shark Tank and Undercover Boss, it's just fans of those shows usually don't seem as interested in playing fan excuse bingo. Of course with Supernatural, Fringe and Grimm already renewed, those fans might not be as interested in playing along either.

That leaves Nikita. Based on past experience and the "when you ain't got nothing, you got nothing to lose" factor, I wouldn't expect Nikita to take the biggest hit, but we'll know Saturday morning.



  • AlcoholicsAnonymous

    I don’t know but the Avengers Midnight Premiere sure must of hurt the “Late Night” talk shows ratings on CBS, ABC, & NBC. /sarcasm.

  • Tom

    FRINGE. Of course. I predict 0.8 or 0.9

  • Katie Hart

    I voted Grimm, since it has more of a Whedonverse connection than the others (despite Nikita’s Melinda Clarke).

  • Harris

    Booo Avengers. Why couldn’t it have come out like 2 weeks later?

  • Alex

    The Ultimate Fighter which you didn’t list but fits the bill.

  • Ashley

    Considering that the only 0.6 SPN ever got was the night of the Hunger Games premiere (and that every friend I had went to see the movie that night), I’m going to say it’s actually true lol.

    I’m expecting 0.6 for SPN tonight as well.

  • Tony

    hmm,…Nikita can’t go much lower then a 0.4 can it??

  • danielcw

    Are we talking Live only, or Live+SD, ratings or demos?

  • http://tvbythenumbers.com Robert Seidman

    @daniel for our purposes live+SD 18-49 demo

  • Michael

    I say Fringe!

    I agree with Tony, I honestly don’t think Nikita can go lower than a woeful 0.4 for a new episode.

  • Petar

    they all will be hurt!

  • Justin121


    %-wise and #-wise.

  • Tom


    Not only does it have to compete with Hunger Games it aired last night in Canada so it’s already spread all over the internet.

  • Harris

    Nikita is going to triple its ratings tonight and be renewed for 10 more seasons by the CW. Bank on it.

  • Anthony

    I say Supernatural. It was paired with a super hero show (Smallville) last year, and they had audience lap over, so those people might be going to see the movie.

  • Tessa

    I can’t believe how much double talk there is in this article. It’s equal to Robert giving us a smiley and frowny face in the same sentence. On one hand he can’t pass up the opportunity to rally fans to vote in his poll and raise his page view. On the other he just has to belittle them by mentioning the Fan Excuse Bingo twice and implying it the rest of the way. It’s like he’s saying, “Hey you idiots, we all know what you’re claiming here is nonsense but let’s assume it’s true, because it may, you know, have an impact or whatever. Of course it doesn’t but let’s assume it does to you. So now that we have established you genre fans are a bunch of morons tell me what you think about this because I’m so desperate to rate nonsense I created a poll and an article for it.” Well, how about we reject your insult and not play along?

  • Tony ^_^

    I love Fringe, but I’m afraid that it will be the one that’s hurt the most… :/ It will probably fall back to a 0.9… :o But at least we have a final season renewal. :D

  • Joseph

    I would agree with Petar: They—-and everything else in prime-time—-will be badly hurt.

    I expect that the combination of “Avengers” being such a force at the movie box office and local telecasts of hometown pro sports (baseball, plus hockey and basketball playoffs in some cities) will result in the broadcast networks tonight (May 4th) having the lowest combined number of prime-time viewers for the first Friday night in May since sometime in the mid-to-late 1950’s.

    And tomorrow (May 5th) will be even worse: I can see the major broadcast networks between them having the smallest total number of prime-time viewers for any night since the early 1950’s. Even when cable viewing is added, tomorrow night could end up being the least-watched night of prime-time television since the middle 1950’s.

    I don’t know how far back Nielsen has kept demographic data, but I wouldn’t be surprised if tomorrow night has the fewest number of teenagers and adults between 18 and 34 years of age watching prime-time TV for any night since about 1949!

    It can very well get that ugly!

    The broadcast nets may want to make last-minute changes and replace scheduled first-run programs tonight with reruns; otherwise, those first-run shows will be “wasted”, since so few people will see them.

    This is one of the few times in the course of a year where the networks should not try to compete against a blockbuster movie’s opening weekend.

  • SarahL

    Huge Grimm fan here and I am going to see The Avengers tonight. However, I am betting that Grimm’s demos are steady because it is new show with a solid audience.

  • Bridget Kelly

    I see a 0.3 for Nikita

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