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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Ratings & Total Viewer Gains, 'Firm' Tops % Gains in Week 31

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May 7th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 66 such programs in the data for the week ending April 23.

During week thirty-one of the 2011-12 broadcast season  (April 17, 2012 - April 23, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.3 adults 18-49 ratings points.

The Firm had the largest percentage gain with a 100% 18-49 ratings increase from DVR viewing.

Modern Family also led the absolute average viewership gained from DVR viewing adding 4.5 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-04/18/2012 ABC 4.1 6.4 2.3 56%
2 GREY'S ANATOMY-04/19/2012 ABC 3.3 4.8 1.5 45%
3 Glee-04/17/2012 FOX 2.4 3.8 1.4 58%
4 New Girl-04/17/2012 FOX 2.7 4.1 1.4 52%
5 OFFICE-04/19/2012 NBC 2.2 3.5 1.3 59%
6 Private Practice-04/17/2012 ABC 1.7 2.9 1.2 71%
7 REVENGE-04/18/2012 ABC 2.3 3.4 1.1 48%
8 How I Met Your Mother-04/16/2012 CBS 3.1 4.2 1.1 35%
9 HOUSE-04/16/2012 FOX 2.0 3.1 1.1 55%
10 Grimm-04/20/2012 NBC 1.4 2.5 1.1 79%
11 SMASH-04/16/2012 NBC 1.9 3.0 1.1 58%
12 2 Broke Girls-04/16/2012 CBS 3.4 4.4 1.0 29%
13 Once Upon A Time-04/22/2012 ABC 3.0 4.0 1.0 33%
14 Two and a Half Men-04/16/2012 CBS 3.8 4.8 1.0 26%
15 NCIS-04/17/2012 CBS 3.1 4.1 1.0 32%
16 PARKS AND RECREATION-04/19/2012 NBC 1.7 2.6 0.9 53%
17 BONES-04/16/2012 FOX 2.2 3.1 0.9 41%
18 VOICE-04/16/2012 NBC 3.7 4.6 0.9 24%
19 Fringe-04/20/2012 FOX 1.0 1.8 0.8 80%
20 Raising Hope-04/17/2012 FOX 1.8 2.6 0.8 44%
21 Castle-04/16/2012 ABC 2.1 2.9 0.8 38%
22 MIKE & MOLLY-04/16/2012 CBS 3.1 3.9 0.8 26%
23 30 ROCK-04/19/2012 NBC 1.5 2.3 0.8 53%
24 Law And Order:SVU-04/18/2012 NBC 1.6 2.4 0.8 50%
25 VOICE:RESULTS SHOW-04/17/2012 NBC 3.3 4.1 0.8 24%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FIRM-04/21/2012 NBC 0.3 0.6 0.3 100%
2 Fringe-04/20/2012 FOX 1.0 1.8 0.8 80%
3 Grimm-04/20/2012 NBC 1.4 2.5 1.1 79%
4 Nikita-04/20/2012 CW 0.4 0.7 0.3 75%
5 Private Practice-04/17/2012 ABC 1.7 2.9 1.2 71%
6 Vampire Diaries-04/19/2012 CW 1.0 1.6 0.6 60%
7 RINGER-04/17/2012 CW 0.5 0.8 0.3 60%
8 SECRET CIRCLE-04/19/2012 CW 0.5 0.8 0.3 60%
9 OFFICE-04/19/2012 NBC 2.2 3.5 1.3 59%
10 Glee-04/17/2012 FOX 2.4 3.8 1.4 58%
11 SMASH-04/16/2012 NBC 1.9 3.0 1.1 58%
12 Supernatural-04/20/2012 CW 0.7 1.1 0.4 57%
13 Modern Family-04/18/2012 ABC 4.1 6.4 2.3 56%
14 AWAKE-04/19/2012 NBC 0.9 1.4 0.5 56%
15 HOUSE-04/16/2012 FOX 2.0 3.1 1.1 55%
16 30 ROCK-04/19/2012 NBC 1.5 2.3 0.8 53%
17 PARKS AND RECREATION-04/19/2012 NBC 1.7 2.6 0.9 53%
18 New Girl-04/17/2012 FOX 2.7 4.1 1.4 52%
19 FINDER-04/20/2012 FOX 1.2 1.8 0.6 50%
20 AMERICA'S Top Model-BRIT-04/18/2012 CW 0.6 0.9 0.3 50%
21 Law And Order:SVU-04/18/2012 NBC 1.6 2.4 0.8 50%
22 REVENGE-04/18/2012 ABC 2.3 3.4 1.1 48%
23 COMMUNITY-04/19/2012 NBC 1.3 1.9 0.6 46%
24 GREY'S ANATOMY-04/19/2012 ABC 3.3 4.8 1.5 45%
25 Raising Hope-04/17/2012 FOX 1.8 2.6 0.8 44%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-04/18/2012 ABC         10,215         14,722      4,507 44%
2 NCIS-04/17/2012 CBS         18,081         21,248      3,167 18%
3 GREY'S ANATOMY-04/19/2012 ABC          9,825         12,865      3,040 31%
4 Castle-04/16/2012 ABC         11,231         14,047      2,816 25%
5 Glee-04/17/2012 FOX          6,226           8,929      2,703 43%
6 REVENGE-04/18/2012 ABC          7,696         10,332      2,636 34%
7 BONES-04/16/2012 FOX          7,152           9,698      2,546 36%
8 New Girl-04/17/2012 FOX          5,220           7,753      2,533 49%
9 Once Upon A Time-04/22/2012 ABC          9,077         11,591      2,514 28%
10 SMASH-04/16/2012 NBC          5,950           8,372      2,422 41%
11 HOUSE-04/16/2012 FOX          5,607           8,024      2,417 43%
12 Grimm-04/20/2012 NBC          4,563           6,936      2,373 52%
13 Two and a Half Men-04/16/2012 CBS         11,223         13,534      2,311 21%
14 Private Practice-04/17/2012 ABC          6,529           8,818      2,289 35%
15 OFFICE-04/19/2012 NBC          4,350           6,584      2,234 51%
16 MIKE & MOLLY-04/16/2012 CBS          9,535         11,568      2,033 21%
17 2 Broke Girls-04/16/2012 CBS          8,517         10,538      2,021 24%
18 Law And Order:SVU-04/18/2012 NBC          5,944           7,914      1,970 33%
19 Good Wife, THE-04/22/2012 CBS         10,422         12,346      1,924 19%
20 VOICE:RESULTS SHOW-04/17/2012 NBC          8,859         10,720      1,861 21%
21 How I Met Your Mother-04/16/2012 CBS          7,238           9,029      1,791 25%
22 VOICE-04/16/2012 NBC         10,028         11,802      1,774 18%
23 American Idol-WEDNESDAY-04/18/2012 FOX         16,894         18,618      1,724 10%
24 MISSING-04/19/2012 ABC          7,234           8,925      1,691 23%
25 SCANDAL-04/19/2012 ABC          7,215           8,904      1,689 23%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • Scott

    Now I’m sure The Firm is certain to be renewed DVR Percentage Increases are obviously the most reliable indicators of whether a show will be be cancelled or not

  • Sid

    If DVR really does impact a renewal for The CW, THE SECRET CIRCLE is a weak candidate.

    NIKITA has been getting those numbers all Season Long. I hope it can scrape 13 episodes.

  • MattG

    It’s not making things easier for CW ;) (yeah usually thos numbers don’t coun’t but with so many shows that perform so similar it might have some impact…).

  • 47th

    I haven’t checked this chart very often, but it seems like PP was heavily recorded the first week it was moved to Tuesdays.

  • Sid

    GRIMM is solid as usual.

  • DougF

    Look another 0.4 +7 Day 18-49(13th straight) for Supernatural.

  • CrimTV

    Its not good to see TSC tie Ringer in regular and dvr ratings

  • josh

    good for OUAT that means the viewers didnt abandoned the show i hope next year return to mid 3

  • SarahL

    Grimm continues to do well with the DVR viewers. If only we could get these people to watch live. I can’t help saying this every time these numbers are released.

  • Bridget Kelly

    Ringer season 2 here we come :)

  • Helpless

    @Sid-

    % increase does not mean a whole lot if you start from .4 demo. To get the L+7d numbers hat SPN has on the same day, Nikita’s % increase would have to be 175%. As it is it only gets to .7 and 75% which is SPN L+SD demo number. it just is not getting enough Nielson viewers.

  • Freyja

    I swear Supernatural would do better on a different night and with a little promotion, but it’s doing the job on Friday so that counts for something I guess.. *shakeshead*

    Good numbers for Grimm and Fringe as well.

  • KennyA

    Grey’s is a monster with these DVR numbers! 4.8 and Season 8 is almost over!

  • Matt

    Greys IS a monster! I mean they go from a 3.3 to a 4.8??? That’s unbelievable!! Same with REVENGE! I mean revenge goes from a 2.3 to a 3.4 and 7.7M to 10.4M!! I mean that’s incredible!

  • Amber

    Wow New Girl gets 4.1 like when the show started back in September!

  • http://tvbythenumbers.com Robert Seidman

    Wow New Girl gets 4.1 like when the show started back in September!

    Nope, it doesn’t. Back in September when it had a 4.x Live+SD rating it was getting 6.x Live+7 ratings.

  • Lucybabelips

    Scott, I hope you are being sarcastic, lol.

  • Alley Car

    3.4 for Revenge! Thats awesome! Too bad there numbers dont count :(

  • CW

    So that week, Ringer outperformed Nikita, Hart of Dixie and The Secret Circle. Interesting….

  • Nick

    Go Ringer, please renew for short final season, & go Revenge, Smash, Awake, Bones, Modern Family, New Girl, Raising Hope, Grimm, Castle, OUAT, & Finder :)

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