'Sherlock' Series 2 Uncovers Remarkable Ratings

Categories: Network TV Press Releases

Written By

May 7th, 2012

via press release:

PBS’ MASTERPIECE MYSTERY! “Sherlock, Series 2” Uncovers Remarkable Ratings

– Premiere Episode Averaged 3.2 Million Viewers on PBS Stations Nationwide –

ARLINGTON, VA; May 7, 2012 -- PBS announced today that “Sherlock” has a welcome home in the 21st century — Sunday night’s premiere of MASTERPIECE MYSTERY!’s second season averaged 3.2 million viewers, not including those viewing through station replays, DVRs or online streaming. (Nielsen Fast National data, 2.1 household rating.) The premiere of the second season of the BAFTA Award-winning series more than doubled the average PBS primetime rating (based on metered market averages). New episodes of “Sherlock” debut each Sunday night on MASTERPIECE through May 20.

“Benedict Cumberbatch and Martin Freeman have taken Sherlock and Watson to a whole new level,” said MASTERPIECE executive producer Rebecca Eaton. “We’re thrilled that viewers have responded so enthusiastically to this groundbreaking series.”

“The updated ‘Sherlock’ is witty and engaging, breathing new life into the classic stories,” said PBS senior vice president & chief TV programming executive John F. Wilson. “It’s the perfect combination of IQ and GQ for the PBS audience.”

PBS stations have brought viewers across the nation together for events dedicated to the new season, partnering with organizations across their communities for activities and screenings. Online, fans were given the opportunity to watch a sneak preview of the opening minutes of Series 2 on Facebook, beginning two weeks before broadcast; on May 2, a live-streamed fan Q&A from New York with actor Benedict Cumberbatch, co-creator Steven Moffat and producer Sue Vertue was shared across the Internet.

In addition, on May 6, nearly 15,000 fans checked in on the GetGlue entertainment social network, creating a social media reach of more than seven million people and earning the #3 trending spot on the site. Among the thousands of Sherlock tweets during broadcast, nearly 5,000 contained the official #SherlockPBS hashtag, according to social media monitoring service Meltwater Buzz.

The new season — which rejoins Sherlock and Watson in the midst of the nail-biting Series 1 conclusion — will be available on the PBS Video Portal after each national broadcast for a limited time (watch the premiere episode, “A Scandal in Belgravia,” here). Both seasons can be purchased on shoppbs.org. More information about Sherlock can be found on pbs.org/masterpiece.

  • greenf

    Deadline says that Sherlock “more than doubled” PBS average primetime ratings. Meaning PBS has less than 1,6 million viewers on average. So PBS and The CW have basically the same ratings.

  • Raz

    Love the new Sherlock. Dr Watson, who in the past has been down played now is such an interesting charactor, an adrenaline junkie with PTSD.

  • Simon Jester

    Love the show… though it’s interesting that the ratings aren’t compared to either the typical Masterpiece ratings or how it performed last year. Rather a puff piece, in fact… or part of a planned Emmy push for the principals? Both Moffat and Cumberbatch have been making the press rounds.

  • John

    Bravo Sherlock and PBS

  • Monte Conte

    UK has different views on pc so all the phony homages to the Brit upper-class gets little notice in the states. Political correctness ruins many US shows. Therefore, the wit and humor comes through, which this show has in abundance.

  • KarenM

    Great! I loved it!

  • OodlesofNoodles

    It’s sad that it took PBS so long to air the second season of this show. Those ratings might have been higher if PBS had been able to secure a concurrent airing of the second season back when it premiered in January, rather than waiting until months later to show it. That’s the same mistake BBCA made with Doctor Who and then, as happens with Sherlock now, people decided that they’d rather download it and watch it the night it airs in Britain rather than waiting for US television to show it at its leisure.

  • Beth

    PBS is not like ABC, CBS & NBC or even Fox. They don’t get the type of ratings they get. For many they rarely if ever go to PBS because its not the type of programing done on those networks, and some people just wouldn’t be interested in anything that might have “Masterpiece” in the title.
    It would be nice if PBS could show “Sherlock” soon after its run on BBC.
    And also not cut out 8 minutes of each show. To see the actual full show will get the DVD or Netflix or however anyone will be able to see it.
    Yes, Downton Abbey has been their highest rated show but then so many people knew about it because it was in every magazines and mentioned on t.v. shows.
    Through this run on PBS there have been some magazine comments, but nothing like even one page. And then there’s TV Guide which you would think might have something. One little thing about it being on and that was it. Maybe in an issue or two it will be mentioned, but it has, even the first season, been ignored. Internet may have things but not everyone goes looking for things like that.
    Fans just would like this Great show, with Great performances to be seen by as many people as possible. Quality !

  • gay specking

    I agree this great show should have been aire earlier. Running it in May sweeps month was horrible timing. Too many season and series finales. It also needed more mainstream publcity.

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