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TV Ratings Sunday: 'GCB' Finale and 'Once' Flat; 'Amazing Race' Finale and 'Desperate Housewives' Up; 'Harry's Law' Falls to Series Low

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May 7th, 2012

Scoreboard ABC CBS FOX NBC UNI
Adults 18-49: Rating/Share 2.4/7 2.0/6 1.9/5 1.3/4 0.9/3
Adults 18-34: Rating/Share 1.8/6 1.1/3 2.1/7 0.8/2 0.8/3
Total Viewers (million) 7.635 9.290 4.087 5.778 2.602

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ABC won the night with adults 18-49 and CBS led with total viewers.  America's Funniest Videos was up five-tenths to a 2.0 from last week's 1.5 rating while Once Upon A Time was even with last week's 3.0 adults 18-49 rating Desperate Housewives was up three tenths to a 2.8 vs. last week's a 2.5 adults 18-49 rating.  GCB's finale was even with last week's 1.8 adults 18-49 rating.

On Fox, the 7:30pm Cleveland Show was down a tenth to a 1.4 vs. last week's 1.5 adults 18-49 rating,    The Simpsons was down two-tenths to a 2.1 vs. last week's 2.3 and Bob's Burgers was down a tenth to a 1.8 from last week's 1.9 adults 18-49 rating.  Family Guy earned a 2.7, down a tenth compared to the a 2.8 adults 18-49 rating it earned last week. American Dad returned this week after a month to earn a 2.3 adults 18-49 rating vs. the 2.0 its last original earned.

CBS's two-hour  Amazing Race finale drew a 2.6 compared with last week's season low-matching  a 2.2 adults 18-49 rating, and was up in both ratings and viewership from last years' finale. NYC 22 earned a 1.3, up a tenth compared to last week's 1.2 adults 18-49 rating. Earlier in the night, 60 Minutes earned a 1.6, up four tenths from last week's 1.2 adults 18-49 rating.

On NBC, Harry's Law hit a new series low, earning only a 0.7, down two-tenths from last week's 0.9 adults 18-49 rating. From 9-11p Celebrity Apprentice was down a tenth, drawing only a 1.9 compared to last week's a 2.0 adults 18-49 rating.

Broadcast primetime ratings for Sunday, May 6, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM ABC America's Funniest Home Videos 2.0 7 6.621
CBS 60 Minutes 1.6 5 11.441
FOX The Simpsons -R 1.1 4 2.659
NBC Dateline NBC 0.7 2 3.261
tvbythenumbers.com
7:30PM FOX The Cleveland Show 1.4 4 3.124
tvbythenumbers.com
8:00PM ABC Once Upon A Time 3.0 8 8.935
CBS Amazing Race (8-10PM) 2.6 7 9.390
FOX The Simpsons 2.1 6 4.745
NBC Harry's Law 0.7 2 7.524
tvbythenumbers.com
8:30PM FOX Bob's Burgers 1.8 5 3.687
tvbythenumbers.com
9:00PM ABC Desperate Housewives 2.8 7 9.307
FOX Family Guy 2.7 7 5.548
NBC The Celebrity Apprentice (9-11p) 1.9 5 6.163
tvbythenumbers.com
9:30PM FOX American Dad 2.3 5 4.758
tvbythenumbers.com
10:00PM ABC GCB 1.8 5 5.674
CBS NYC 22 1.3 3 6.941

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • SarahL

    Nice, OUAT. I expect the season finale have an uptick.

    Eek, Harry’s Law! The demo keeps getting worse. It is at TheCW level now.

  • Captain

    It sucks cause the finale was my favourite episode of GCB yet. Loving the idea of Amanda/Pastor Tudor.

  • CrimTV

    Harry’s Law tied Supernatural, ouch!

  • lsb

    With GCB I think you have to look at what Brothers & Sisters was doing last spring at this same time then ask is it an improvement, same goes for the rest of ABC’s troubled spots like Revenge, Scandal, Body of Proof, just because a show gets below a 2.0 in the precious 18-49 group doesn’t mean it’s going to get cancelled. Is GCB doing better than Pan Am? last few months of Brothers & Sisters?

  • Petar

    @One
    Ok than AR at 8 elementary at 9 and TGW at 10.

  • rahat

    I just wish….DESPERATE HOUSEWIVES finale get 20 million view…please.:(

  • Desperate Houseboy

    @rahat i wish it would but it won’t.at least i hope it will top lost.

  • RandomCommentor

    Was expecting OUAT to fall to ~2.8. Though finals are not until Tuesday still pretty impressive.

    3.5 for the finale? Eh… maybe closer to 3.2. It’s been a pretty down spring, even by typical spring rating standards.

  • rob60990

    CBS launching new dramas on Sundays is just a bad idea especially with all the overruns.

  • pickles

    I watched GCB last night. I have tried several different times to watch this show. I just don’t like it.

  • Guy

    If ABC decides to keep either GCB or Body of Proof, BOP should get the nod imo. Sure GCB is great and funny but i would prefer BOP over it.

    Good to see the Housewives rise. Lets hope they pull in the numbers for the series final next week. Once is holding well. Would love to see it rise next week for the finale. I feel its going to be a cracker.

  • bsp

    HL is invading CW’s turf with that 0.7 demo. Wow.

  • Simon

    Once Upon A Time wins the night in the 18-49 demographic for both timeslot and night!

  • Terry

    GCB would have stayed above 2.0 if only ABC kept airing new episodes after new episodes of DH. The weeks of airing GCB after repeats did it no justice. GCB is a guilty pleasure of mine, so please ABC, renew this show.

    The Amazing Race was a total disappointment this season. The final 4 teams were all unlikeable; I found myself rooting for the Big Brother Team because the other teams were worse. It was obvious from several weeks ago that either Dave & Rachel or Art & JJ would win the prize.

    It was bittersweet when Lisa was fired on CA; eventhough she was a total bitch, she carried her team through most of the challenges. It would have been epic to see her with Aubrey at the finals. Now my guess would be Aubrey vs Clay at the finals. GO AUBREY!

  • TerryJacksonNYC

    One of the few new ABC shows that I decided to watch this season was GCB. Now that it’s over, I can speculate that it will be canceled. My method isn’t strong, but comparing two data points, I’d say it is reasonable and, at the very least, fact-based.

    It’s 10-episode average in its first season is exactly the same as the 10-episode average of the second season of V (which is the last ABC show that I was worried about at all). SInce first seasons are expected to do better, this does not bode well. Also, since ABC has performed better this year than last, the threshold will likely be at least as high.

    Any thoughts that might save GCB would be speculative (on our part and on the part of ABC). I guess I’d consider its very late debut in the season (much like last year’s Body of Proof), when viewing patterns were already long-established, will matter somewhat in any discussions. Some retooling could add some more appeal to the demographics (read: women) that have historically been coveted and courted by ABC; I personally think the show might be better as a half-hour comedy, but I don’t know if it’d be re-tooled THAT much. Finally, the departure of Desperate Housewives might help, since they’ll want a similar comedy/drama in its place; GCB’s inability to retain much of DH’s audience is a concern, though, so DH-related scenarios are likely a wash.

    I want GCB to be saved and I hope that it will be. ABC has canceled enough shows early in the year to hold onto the investment that was made. And, since I mentioned the correlation in its ratings to that of Vs (which average to within hundredths of a point to each other), I should probably mention that ABC saved Happy Endings last year, which turned out to be a pretty good choice, even after the low average it received and the poor scheduling that was similar to a burn-off. So, anything can happen, I guess. I’m just basing my prediction on the experience I had with the eventual outcome show of the last show I loved as much as this. (Maybe shows with acronym titles should be confined mostly to CBS’ lineup?)

  • Alex

    Whoa, American Dad beat The Simpsons…

  • Kim

    I don’t get it. How is it possible that Harry’s law gets 0.7 with 7.524 milion viewers while sinking sh*tboat Gossip girl gets 0.6 with barely one milion viewers?And how come total viewers don’t matter? I think that advertisers would be happier to reach 7 milion people rather than one , no matter what age. I really don’t get the whole commercial target thing.I’m shocek that America’s least viewed show will ber renewed and harry’s low will be cancelled(ok They are on diffrent network but still..)

  • Rebecca

    I expect OUAT to be renewed at upfronts on May 15th. Excellent episode – also enjoyed AFV ($100,000 prize episode) and GCB last night. GCB ended okay, if that’s all we get…would like to see it come back, though.

  • a p garcia

    At least OUAT was steady, great to see DH up and I hope GCB will be renewed although last nights episode wasn’t its best.

  • JohnnyRico

    I think people are misunderstood with 18-49 that advertisers don’t care for people 50+. The reason that number is important is because typically people under 18 or over 50 watch more tv then those in the 18-49 and avertisers are not gonna go after people they feel they can get anytime.

    I guess the only hope for Harrys Law is that the older skewing people who view it are watching less tv then their 50+ counterparts or that it skews high in the super rich demo which 30 Rock and TGW do.

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