Live + Same Day Cable News Daily Ratings for May 7, 2012
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,079 | 384 | 804 | |
| CNN | 367 | 133 | 179 | |
| MSNBC | 791 | 236 | 353 | |
| CNBC | 141 | 34 | 65 | |
| FBN | 39 | 15 | 26 | |
| HLN | 311 | 102 | 183 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 977 | 305 | 475 |
| CNN | Early Start/Starting Point | 188 | 75 | 105 |
| MSNBC | Morning Joe | 330 | 136 | 173 |
| CNBC | Squawk Box | 164 | 58 | 93 |
| HLN | Morning Express w/ Meade | 316 | 165 | 177 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,684 | 340 | 752 |
| CNN | Situation Room | 573 | 133 | 166 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 722 | 113 | 236 |
| CNBC | FAST MONEY | 209 | 48 | 144 |
| HLN | HLN SPECIAL REPORT | 182 | 60 | 95 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,591 | 248 | 564 |
| CNN | John King USA | 376 | 70 | 91 |
| MSNBC | POLITICS NATION | 718 | 142 | 244 |
| CNBC | Mad Money | 250 | 45 | 162 |
| HLN | Prime News | 187 | 50 | 79 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,632 | 264 | 659 |
| CNN | ERIN BURNETT OUTFRONT | 287 | 76 | 117 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 712 | 154 | 324 |
| CNBC | Kudlow Report | 186 | 55 | 109 |
| HLN | JANE VELEZ-MITCHELL | 296 | 75 | 149 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,770 | 476 | 1,023 |
| CNN | Anderson Cooper 360 | 377 | 147 | 188 |
| MSNBC | Ed Show | 818 | 210 | 348 |
| CNBC | 60 Minutes ON CNBC | 175 | 31 | 86 |
| HLN | Nancy Grace | 436 | 120 | 223 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 1,998 | 410 | 825 |
| CNN | Piers Morgan Tonight | 317 | 117 | 149 |
| MSNBC | Rachel Maddow Show | 787 | 238 | 365 |
| CNBC | AMERICAS OIL RUSH | 98 | 33 | 64 |
| CNBC | STAY TUNED: FUTURE OF TV | 110 | 27 | 46 |
| HLN | Dr. Drew | 240 | 90 | 173 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,442 | 267 | 558 |
| CNN | Anderson Cooper 360 | 407 | 136 | 199 |
| MSNBC | Last Word W/ L. ODONNELL | 766 | 259 | 347 |
| CNBC | CNBC TITANS: T. TURNER | 144 | 31 | 46 |
| CNBC | NHL SEMI FINALS BONUS L | 137 | 82 | 85 |
| HLN | Nancy Grace | 280 | 102 | 166 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,114 | 369 | 602 |
| CNN | ERIN BURNETT OUTFRONT | 197 | 95 | 122 |
| MSNBC | Ed Show | 448 | 136 | 215 |
| CNBC | Mad Money | 96 | 52 | 64 |
| HLN | SHOWBIZ TONIGHT | 213 | 91 | 139 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
I guess the CNBC brass’ “freaking out” about low Squawkbox ratings must be continuing. They usually get at least an extra 100K for “Buffett day” when he’s on all morning live from Omaha. This time they BARELY beat their recent anemic ratings.
Squawk’s ratings are in the tank because the show has forgotten what network it’s on, and has become just another politics show (which is NOT what investors and traders are looking for in the pre-market). Even Buffett couldn’t help them because he too devotes far too much time (with CNBC/NYT/WSJ help) to political commentary, rather than investment insight.
Will whoever is calling the shots at Squawk wake up and return to “core competence”?
Still hopeful.
@coffee
How dare he!!!
Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
Last night, Cumulus Media, a radio company that carries Rush Limbaugh’s show on 38 of its stations, announced millions in losses directly attributable to Limbaugh’s show.
From Radio Ink (emphasis mine):
Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company “a couple million” dollars in ad revenue in the first quarter and “a couple million” in the second quarter. He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was “hit pretty hard by this.”
This report certainly undermines protestations from Limbaugh and his crisis manager that everything is fine.
HeHe!!
@Jeff
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Sen. Lugar lost his primary fight with a Tea Party extremist.
—-
Another Moderate Republican falls.
If the Dems were smart they would elect a moderate Democrat to try win the seat, only problem is in primaries you generally have people are at the extreme end of the party voting which means you get a candidate to the far end of that parties beliefs
Sen Lugar has been around since the Civil War, it is probably about time he retired any way.
Lugar was turning to dust but someone sprayed him to keep him together for just awhile
Seriously though, it’s time many of the old guard went home
Erin Burnett Outfront 287k for 7pm in the P2+. The last couple of weeks she hit 272 on a night each week. At 11pm she hit 197 for the P2+ which is a low point for that time.
I think they might need the Pres. to speek again in her time slot to help her numbers.
Anderson Cooper is also continuing his slide.
You think that their viewers are dying of bordom? May be their viewers fell asleep so they can’t count it as a program watched.
Spray fix works pretty good.
@Rick
I have to say, For the past week and this week I watched CNN as much as I could, and I can see why they have flopped
Their news is flat, dull and they seem to ad-lib many of the questions, you leave a segment wondering what it was they were trying to report.
Wolf is OK, and John King had his moments, but even Cooper seemed like he is always trying to create a story and not just report it. IMO
@Rick
Spray fix works pretty good.
tingles does it again!
Chris Matthews Falsely Claims Obama Bailed Out Ford
It’s becoming clearer and clearer that the time has come for MSNBC’s Chris Matthews to retire.
On Tuesday’s Hardball, despite virtually every intelligent person in this country knowing that Ford was the lone American car company to not accept a bailout in 2009, Matthews actually claimed President Obama “bet on” the auto giant (video follows with transcript and commentary):
CHRIS MATTHEWS: It seems to me one thing that somebody of a business background like Romney – and that’s where he spent his life, making money – should be very good at picking winners, testing business character, who’s got it, who doesn’t have it. Alan Mulally, the head of Ford now, has taken them to number five in the country as profitable corporation. Ford is back as the number five most profitable company in the country right now.
Again, back to you, John, it seems to me that somebody should have paid attention to the fact that Mulally having this kind of gift and ability to do this kind of thing, and he didn’t bet on him. Obama bet on him.
No, Mulally bet on himself and his employees by refusing to take one red cent from the federal government.
But this is the kind of misinformation we should expect from the likes of Matthews and virtually all the Obama-loving media as they do everything within their power to get the current White House resident reelected including misrepresenting the truth.
Before you think that too harsh, consider that New York magazine’s John Heilemann played right along with lie:
JOHN HEILEMANN, NEW YORK MAGAZINE: Yeah, well, it’s true, Chris, although just, I mean, yes, Obama made a big bet there as did Steve Rattner the car czar under Obama that they identified the leadership of at least a couple of those companies in Detroit as having been capable of survival and thriving if they just got a little help from government.
Also involved in this segment was Politico’s Maggie Habermann. She too chose not to bother correcting Matthews.
And this is what passes for news on this disgraceful farce of a television network.
The folks at NBC, Comcast, and General Electric must be so proud of this division.
I kind of like Sen Lugar but I think it has reach the piont that it is time for him to hang it up. I was suprised that he wasn’t going to retire.
Another Six years term, the rigimortis will probably slow the Senate down. May be that’s Harry Reed’s problem or did he just forget what they needed to do today, yesterday, last week, the week before that…..
@Rick
I think everyone in here wants Term Limits for all of them, it will never happen, but it sure would be nice
It could be just my impression, but there seems to be a concerted effort in the media to make their golden boy silver-haired Anderson Cooper look better than he actually is, or else insulate/rescue him from the recent criticism aimed at CNN.
@AppleStinx
or else insulate/rescue him from the recent criticism aimed at CNN.
I can understand why Henry and Roberts left the sinking ship of CNN Apple.
I see where many on here think they should dump Erin Burnett, but after trying over the years, Connie Chug, Campbell Brown, etc, I think they have run out of outdated idea’s.
CNN is in serious trouble of losing what respect they have left.
Ratboy – I am not sure a Vulture Capital firm is the same as running a business. I think that Bane Capital just bought out a bunch of failing companies and hired new management to squeeze out as much waist out of the companies and waited to see if they came back, many did, some didn’t.
But then I compare that to a Law Professor. Obama got a lot of practice speaking in front of impressionable young students. He seems to feel very comfortable in front of that crowd. They can be swayed fairly easily. Lawyers also learn how to argue both sides of a case to sway a jury with some version of the truth.
I thought that Anderson Cooper had white hair and was using some of Sen. Lugar spray fix.
nice to see North Carolina get it right.
CNN might want to think about hiring new management, new format with some relatively unknown anchors. See whether they can find a rising star instead of falling stars.
I don’t look for CNN to make many changes before the election is over, but after it, they may do a “extreme” makeover
Night Everyone