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Cable News Ratings for Monday, May 7, 2012

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May 8th, 2012

 

Live + Same Day Cable News Daily Ratings for May 7, 2012

Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    2,079        384         804
CNN      367        133         179
MSNBC      791        236         353
CNBC      141         34           65
FBN        39         15           26
HLN      311        102         183
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends      977        305         475
CNN Early Start/Starting Point      188         75         105
MSNBC Morning Joe      330        136         173
CNBC Squawk Box      164         58           93
HLN Morning Express w/ Meade      316        165         177
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    1,684        340         752
CNN Situation Room      573        133         166
MSNBC Hardball WITH C. MATTHEWS      722        113         236
CNBC FAST MONEY      209         48         144
HLN HLN SPECIAL REPORT      182         60           95
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    1,591        248         564
CNN John King USA      376         70           91
MSNBC POLITICS NATION      718        142         244
CNBC Mad Money      250         45         162
HLN Prime News      187         50           79
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH    1,632        264         659
CNN ERIN BURNETT OUTFRONT      287         76         117
MSNBC Hardball WITH C. MATTHEWS      712        154         324
CNBC Kudlow Report      186         55         109
HLN JANE VELEZ-MITCHELL      296         75         149
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    2,770        476       1,023
CNN Anderson Cooper 360      377        147         188
MSNBC Ed Show      818        210         348
CNBC 60 Minutes ON CNBC      175         31           86
HLN Nancy Grace      436        120         223
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity    1,998        410         825
CNN Piers Morgan Tonight      317        117         149
MSNBC Rachel Maddow Show      787        238         365
CNBC AMERICAS OIL RUSH        98         33           64
CNBC STAY TUNED: FUTURE OF TV      110         27           46
HLN Dr. Drew      240         90         173
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    1,442        267         558
CNN Anderson Cooper 360      407        136         199
MSNBC Last Word W/ L. ODONNELL      766        259         347
CNBC CNBC TITANS: T. TURNER      144         31           46
CNBC NHL SEMI FINALS BONUS L      137         82           85
HLN Nancy Grace      280        102         166
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,114        369         602
CNN ERIN BURNETT OUTFRONT      197         95         122
MSNBC Ed Show      448        136         215
CNBC Mad Money        96         52           64
HLN SHOWBIZ TONIGHT      213         91         139

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • marvin

    I guess the CNBC brass’ “freaking out” about low Squawkbox ratings must be continuing. They usually get at least an extra 100K for “Buffett day” when he’s on all morning live from Omaha. This time they BARELY beat their recent anemic ratings.

    Squawk’s ratings are in the tank because the show has forgotten what network it’s on, and has become just another politics show (which is NOT what investors and traders are looking for in the pre-market). Even Buffett couldn’t help them because he too devotes far too much time (with CNBC/NYT/WSJ help) to political commentary, rather than investment insight.

    Will whoever is calling the shots at Squawk wake up and return to “core competence”?

    Still hopeful.

  • Jeff

    @coffee

    How dare he!!!

  • Jeff

    Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue

    Last night, Cumulus Media, a radio company that carries Rush Limbaugh’s show on 38 of its stations, announced millions in losses directly attributable to Limbaugh’s show.

    From Radio Ink (emphasis mine):

    Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company “a couple million” dollars in ad revenue in the first quarter and “a couple million” in the second quarter. He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was “hit pretty hard by this.”

    This report certainly undermines protestations from Limbaugh and his crisis manager that everything is fine.

    HeHe!!

  • Mark

    @Jeff

    —-
    Sen. Lugar lost his primary fight with a Tea Party extremist.
    —-

    Another Moderate Republican falls.

    If the Dems were smart they would elect a moderate Democrat to try win the seat, only problem is in primaries you generally have people are at the extreme end of the party voting which means you get a candidate to the far end of that parties beliefs

  • Rick

    Sen Lugar has been around since the Civil War, it is probably about time he retired any way.

  • Coffee Steve

    Lugar was turning to dust but someone sprayed him to keep him together for just awhile :-)

    Seriously though, it’s time many of the old guard went home

  • Rick

    Erin Burnett Outfront 287k for 7pm in the P2+. The last couple of weeks she hit 272 on a night each week. At 11pm she hit 197 for the P2+ which is a low point for that time.

    I think they might need the Pres. to speek again in her time slot to help her numbers.

    Anderson Cooper is also continuing his slide.

    You think that their viewers are dying of bordom? May be their viewers fell asleep so they can’t count it as a program watched.

  • Rick

    Spray fix works pretty good.

  • Coffee Steve

    @Rick

    I have to say, For the past week and this week I watched CNN as much as I could, and I can see why they have flopped

    Their news is flat, dull and they seem to ad-lib many of the questions, you leave a segment wondering what it was they were trying to report.

    Wolf is OK, and John King had his moments, but even Cooper seemed like he is always trying to create a story and not just report it. IMO

  • Coffee Steve

    @Rick
    Spray fix works pretty good.

    :-)

  • Ratboy

    tingles does it again!

    Chris Matthews Falsely Claims Obama Bailed Out Ford

    It’s becoming clearer and clearer that the time has come for MSNBC’s Chris Matthews to retire.

    On Tuesday’s Hardball, despite virtually every intelligent person in this country knowing that Ford was the lone American car company to not accept a bailout in 2009, Matthews actually claimed President Obama “bet on” the auto giant (video follows with transcript and commentary):

    CHRIS MATTHEWS: It seems to me one thing that somebody of a business background like Romney – and that’s where he spent his life, making money – should be very good at picking winners, testing business character, who’s got it, who doesn’t have it. Alan Mulally, the head of Ford now, has taken them to number five in the country as profitable corporation. Ford is back as the number five most profitable company in the country right now.

    Again, back to you, John, it seems to me that somebody should have paid attention to the fact that Mulally having this kind of gift and ability to do this kind of thing, and he didn’t bet on him. Obama bet on him.

    No, Mulally bet on himself and his employees by refusing to take one red cent from the federal government.

    But this is the kind of misinformation we should expect from the likes of Matthews and virtually all the Obama-loving media as they do everything within their power to get the current White House resident reelected including misrepresenting the truth.

    Before you think that too harsh, consider that New York magazine’s John Heilemann played right along with lie:

    JOHN HEILEMANN, NEW YORK MAGAZINE: Yeah, well, it’s true, Chris, although just, I mean, yes, Obama made a big bet there as did Steve Rattner the car czar under Obama that they identified the leadership of at least a couple of those companies in Detroit as having been capable of survival and thriving if they just got a little help from government.

    Also involved in this segment was Politico’s Maggie Habermann. She too chose not to bother correcting Matthews.

    And this is what passes for news on this disgraceful farce of a television network.

    The folks at NBC, Comcast, and General Electric must be so proud of this division.

  • Rick

    I kind of like Sen Lugar but I think it has reach the piont that it is time for him to hang it up. I was suprised that he wasn’t going to retire.

    Another Six years term, the rigimortis will probably slow the Senate down. May be that’s Harry Reed’s problem or did he just forget what they needed to do today, yesterday, last week, the week before that…..

  • Coffee Steve

    @Rick

    I think everyone in here wants Term Limits for all of them, it will never happen, but it sure would be nice

  • AppleStinx

    It could be just my impression, but there seems to be a concerted effort in the media to make their golden boy silver-haired Anderson Cooper look better than he actually is, or else insulate/rescue him from the recent criticism aimed at CNN.

  • Coffee Steve

    @AppleStinx
    or else insulate/rescue him from the recent criticism aimed at CNN.

    I can understand why Henry and Roberts left the sinking ship of CNN Apple.

    I see where many on here think they should dump Erin Burnett, but after trying over the years, Connie Chug, Campbell Brown, etc, I think they have run out of outdated idea’s.

    CNN is in serious trouble of losing what respect they have left.

  • Rick

    Ratboy – I am not sure a Vulture Capital firm is the same as running a business. I think that Bane Capital just bought out a bunch of failing companies and hired new management to squeeze out as much waist out of the companies and waited to see if they came back, many did, some didn’t.

    But then I compare that to a Law Professor. Obama got a lot of practice speaking in front of impressionable young students. He seems to feel very comfortable in front of that crowd. They can be swayed fairly easily. Lawyers also learn how to argue both sides of a case to sway a jury with some version of the truth.

  • Rick

    I thought that Anderson Cooper had white hair and was using some of Sen. Lugar spray fix.

  • REM

    nice to see North Carolina get it right.

  • Rick

    CNN might want to think about hiring new management, new format with some relatively unknown anchors. See whether they can find a rising star instead of falling stars.

  • Coffee Steve

    I don’t look for CNN to make many changes before the election is over, but after it, they may do a “extreme” makeover :-)

    Night Everyone

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