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Cable News Ratings For Saturday-Sunday, May 5-6 2012

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Written By

May 8th, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, May 5-6, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         765            198            310
CNN         314             85            128
MSNBC         324            154            155
CNBC           80             47             57
FBN           26               9             12
HLN         318            126            192
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,034            172            323
CNN         377            102            134
MSNBC         390            213            192
CNBC         264            113            155
FBN           44             10             16
HLN         445            141            265
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         739            173            293
CNN         298             88            116
MSNBC         329            159            170
CNBC           60             36             38
FBN           21               8               9
HLN         342            126            189
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         935            215            318
CNN         393             84            113
MSNBC         456            208            250
CNBC         163             74             98
FBN           41             19             23
HLN         440            115            241

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Nick Czar

    KELLOG may follow DELTA AIRLINES in pulling their commercials from
    the Jon Stewart show in the wake of Stewart’s “Vagina” bit.

    I saw the bit and the only thing worse would be Stewart having Keith
    Olbermann as a guest.

  • Hillbilly

    FNC with a rare win in the demo Sunday night. Other than that looks like a typical weekend.

  • AppleStinx

    Without the weekend documentaries, MSNBC’s news portion of programming would be in much worse shape:

    MSNBC Total Day A25-54:
    Mo – 118K
    Tu – 122K
    We – 112K
    Th – 125K
    Fr – 127K
    Sa – 154K
    Su – 159K

    In Total Day demo, Weekend average beats Weekday average by 30%.
    ——————————

    MSNBC Primetime A25-54:
    Mo – 243K
    Tu – 260K
    We – 249K
    Th – 274K
    Fr – 157K
    Sa – 213K
    Su – 208K

    In Primetime demo, Weekend average beats Friday average by 34% and lose to Weekday average by only 11%.

  • Raz

    Too bad the only time msnbc can win is when the subject matter is crime, jail or sex.

  • Joey

    @Raz I’m not sure about that..they’ll probably fail that too

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