via press release:
Ratings Highlights April 30 – May 6, 2012 – Final National Ratings
Disney Channel Extends Record Streak as the #1 Network Across All TV
in Total Day to 47 Consecutive Weeks in Kids 6-11 and Tweens 9-14
Trumps Nickelodeon by Double-Digit Percentages for the 26th Straight
Week in Kids 6-11 and for the 28th Week in a Row in Tweens 9-14
Season 3 Launch of “Good Luck Charlie,” Featuring Back-to-Back Telecasts,
Are the Week’s Top 2 TV Telecasts in Kids 2-11, Kids 6-11 and Tweens 9-14,
and Cable TV’s Top 2 Scripted Telecasts in Total Viewers
“Phineas and Ferb” is the Week’s #1 Animated TV Telecast in Kids 6-11
Disney Channel: Total Day and Prime Highlights
During the week of April 30, 2012, Disney Channel delivered another decisive win as the #1 TV network in Total Day, ranking #1 for the 47th consecutive week in Kids 6-11 (476,000/1.9 rating) and Tweens 9-14 (420,000/1.8 rating), surpassing runner-up Nickelodeon by double-digit percent margins. In fact, this marked the network’s 26th consecutive week holding a double-digit percent advantage in Kids 6-11 (+16% – 476,000 vs. 412,000) and its 28th consecutive week in Tweens 9-14 (+36% – 420,000 vs. 308,000) – marking the longest stint in the network’s history boasting such substantial wins in the target demographics.
In Prime, Disney Channel qualified as the #1 cable TV network on a weekly basis for the 361st consecutive week in Kids 6-11 (911,000/3.7 rating), or 7 years in the core demographic. In Tweens 9-14 (795,000/3.3 rating), the network was #1 for the 98th week running, and for the 360th time in the previous 363 weeks overall.
- Sunday’s back-to-back Season 3 openers of “Good Luck Charlie” ranked as the week’s Top 2 scripted cable TV telecasts in Total Viewers (4.3 million at 8:30 p.m.; 4.0 million at 8:00 p.m.), and the week’s Top 2 TV telecasts across all kid demos (see below).
- Disney Channel aired the week’s Top TV telecasts in Kids 2-11:
- Disney Channel owned the week’s Top 6 TV telecasts in Kids 6-11:
- Disney Channel delivered the week’s Top 4 TV telecasts in Tweens 9-14:
[Source: NTI, U.S. ratings. Week of 4/30/12-5/6/12: Live + Same Day. Competitive rank streaks include ties based on rating.]