Disney Channel #1 Network Across All TV in Total Day to 47 Consecutive Weeks in Kids 6-11 and Tweens 9-14

Categories: Press Releases

Written By

May 8th, 2012

via press release:

Ratings Highlights April 30 – May 6, 2012 – Final National Ratings

Disney Channel Extends Record Streak as the #1 Network Across All TV

in Total Day to 47 Consecutive Weeks in Kids 6-11 and Tweens 9-14

 

Trumps Nickelodeon by Double-Digit Percentages for the 26th Straight

Week in Kids 6-11 and for the 28th Week in a Row in Tweens 9-14

 

Season 3 Launch of “Good Luck Charlie,” Featuring Back-to-Back Telecasts,

Are the Week’s Top 2 TV Telecasts in Kids 2-11, Kids 6-11 and Tweens 9-14,

and Cable TV’s Top 2 Scripted Telecasts in Total Viewers

 

Phineas and Ferb” is the Week’s #1 Animated TV Telecast in Kids 6-11

 

Disney Channel: Total Day and Prime Highlights

During the week of April 30, 2012, Disney Channel delivered another decisive win as the #1 TV network in Total Day, ranking #1 for the 47th consecutive week in Kids 6-11 (476,000/1.9 rating) and Tweens 9-14 (420,000/1.8 rating), surpassing runner-up Nickelodeon by double-digit percent margins. In fact, this marked the network’s 26th consecutive week holding a double-digit percent advantage in Kids 6-11 (+16% – 476,000 vs. 412,000) and its 28th consecutive week in Tweens 9-14 (+36% – 420,000 vs. 308,000) – marking the longest stint in the network’s history boasting such substantial wins in the target demographics.

 

In Prime, Disney Channel qualified as the #1 cable TV network on a weekly basis for the 361st consecutive week in Kids 6-11 (911,000/3.7 rating), or 7 years in the core demographic. In Tweens 9-14 (795,000/3.3 rating), the network was #1 for the 98th week running, and for the 360th time in the previous 363 weeks overall.

 

  • Sunday’s back-to-back Season 3 openers of “Good Luck Charlie” ranked as the week’s Top 2 scripted cable TV telecasts in Total Viewers (4.3 million at 8:30 p.m.; 4.0 million at 8:00 p.m.), and the week’s Top 2 TV telecasts across all kid demos (see below).

 

  • Disney Channel aired the week’s Top TV telecasts in Kids 2-11:

 

 

  • Disney Channel owned the week’s Top 6 TV telecasts in Kids 6-11:

 

  • Disney Channel delivered the week’s Top 4 TV telecasts in Tweens 9-14:

 

 

 

[Source: NTI, U.S. ratings. Week of 4/30/12-5/6/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

 
  • Ryan

    But I just read on this very site that Nickelodeon was #1 this week in total viewers!

    WHO IS #1 FOR THE WEEK?!?!?!?!?!!?

  • RHONJd

    Ryan, I answered your post on the Nickelodeon ratings page. :D

  • RHONJd

    Anyways, GREAT for Disney. They have certainly come a LONG way and now they are neck and neck with Nickelodeon! They certainly give Nick a run for their money. Nick vs. Disney is the ultimate ratings race! BTW, really good for Good Luck Charlie, it survived Avengers, and low promotion, and yet managed to pass the four million mark! Hopefully, GLC can adjust it their new times lot, 7:30, serving as a lead in for both Austin and Ally and Shake it Up! GO DISNEY CHANNEL!

  • Ivan

    Disney sure know how to spin the numbers …

© 2014 Tribune Digital Ventures