via press release:
Propelled by the NBA Playoffs, TNT ranked as basic cable’s #1 network in primetime among total viewers, adults 18-34, adults 18-49 and adults 25-54. TNT also ranked as the #1 network in total day among adults 18-49 and adults 25-54.
NBA on TNT
Since the start of the postseason, TNTin prime time has won the night vs. ad-supported cable seven times among P18-49 and six times among households.
Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/6/2012).
Game 2 of the Boston/Atlanta series on May 1 was NBA TV's highest-rated telecast ever (0.6 U.S. HH ).
had another strong week on TBS, with the Tuesday 10 p.m. telecast scoring 3.5 million viewers to rank as basic cable’s #1 sitcom telecast for the week. The telecast was also the top sitcom with adults 18-34 (902,000) and adults 18-49 (2 million). accounted for 14 of the top 15 sitcom telecasts for the week among viewers and adults 18-49 and 10 of the top 15 sitcom telecasts for the week among adults 18-34.
was in encores last week, but in time-shifted viewing for the week of April 16, the show grew to 1.1 million viewers in Live+7 delivery, with 359,000 adults 18-34 and 650,000 adults 18-49.
Across the first week of May 2012, Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #3 among basic cable networks for the week (behind TNT, FX) in Prime Time for delivery of adults 18-34.
Among its original programming, the Adult Swim series (Sunday, 10 p.m.) earned double and triple-digit delivery gains among key young adults and young men. Versus the same time period last year, average delivery of adults 18-24 (339,000) increased by 125%, adults 18-34 (469,000) by 30% and men 18-24 (115,000) by 13%.
Adult Swim programming—including , and —accounted for 16 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 16 of the top 50 among men 18-34.
truTV scored a strong week, ranking among cable’s Top 10 entertainment networks in primetime delivery of men 18-49 (266,000) and men 18-34 (145,000). The network chalked up strong growth, as well, with adults 18-34 up 11% compared to the same week last year and men 18-34 up 19%. truTV’s median age for the week – 39 – tied its youngest weekly median age ever.
Turning in especially strong performances were, with 1.9 million viewers last Tuesday at 9:30 p.m.; , with 1.4 million viewers Wednesday night at 9:30 p.m.; and the season finale of Impractical Jokers, with 1.5 million viewers Thursday at 10 p.m. All three series among cable’s Top 5 entertainment programs in their timeslots and turned in double-digit time-period growth with key adult and male demos. In addition, Impractical Jokers drew a median age of only 30, the youngest ever for the series.
Cartoon Network launched May 2012 by claiming television’s #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Compared to the same time period last year, average kids 6-11 delivery (647,000) grew by 8% and kids 9-14 (498,000) by 23%. In Total Day (6 a.m.-9 p.m.), average delivery of kids 6-11 (333,000) increased by 3% and kids 9-14 (267,000) by 15%.
Continuing is year-to-date winning streak, Cartoon Network also scored as television’s #1 network for all boys in early prime on Monday, Tuesday, Wednesday, Thursday and Friday night, while also the #1 TV destination for kids 6-11 & 9-14 on Monday night. Among Cartoon Network’s early prime highlights, Monday, Wednesday and Friday all grew delivery by mostly double digits across key kids and boys demos—ranging between 2% and 72%—vs. the same time period last year.
: (Monday, 7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, and the #1 telecast of the day among kids 6-11 & 9-14, plus all boy demos—charting double and triple digit delivery gains across the board ranging between 31% and 133%. Tuesday night’s presentations of The Amazing World of Gumball (7:30 p.m.), Level Up (8 p.m.) and an encore of (8:30 p.m.) each ranked #1 in their time periods among all boys 2-11, 6-11 & 9-14. Wednesday night’s episode of Ninjago (8 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, earning double-digit gains. And Friday night’s telecast of Cartoon Planet (8 p.m.) was the #1 telecast of the day among boys 9-14, #1 in its time period among all boys, and grew overall kids delivery by 27% (kids 2-11), 105% (kids 6-11) and 104% (kids 9-14). And Saturday’s DC Nation presentation of Green Lantern (10 a.m.) scored the highest delivery growth of the morning, charting 21% gains among kids 6-11, 13% among boys 2-11, and 18% among boys 6-11.