USA Network Invites 'Burn Notice' Fans To Vote On The New Main Title Sequence For Season Six

Categories: Network TV Press Releases

Written By

May 8th, 2012

via press release:

USA NETWORK INVITES “Burn Notice” FANS TO VOTE ON THE
NEW MAIN TITLE SEQUENCE FOR SEASON SIX

 

Voting Kicks Off May 9 with the Winning Decision Airing on the Season Premiere of
Burn Notice on JUNE 14

 

NEW YORK – May 8, 2012 – Once again USA is putting the fate of its opening title sequence into the hands of its devoted fanbase. Recognizing how much Burn Notice has evolved over the last seven years, USA Network and the show’s creator Matt Nix realized the opening title sequence was due for an update. USA will enable fans to view and vote for one of two new opening titles online and on Facebook, and then make their case for their choice using #BNFanVote on its social conversation aggregator, USA Character Chatter. The winning treatment will be revealed as Michael Westen (Jeffrey Donovan) embarks on a mission to save Fiona (Gabrielle Anwar) from federal custody as the sixth season of Burn Notice starts on Thursday, June 14 at 9/8c.

“As fans are our most important stakeholders, we love when we can actively engage them in our creative process,” said Alexandra Shapiro, USA’s executive vice president, brand marketing and digital. “Integral to our ongoing social strategy is the ability to not only listen, but hear what our fans are saying -- their preferences are increasingly informing how we develop, program and go to market.”

By going to www.BurnNoticeFanVote.com or the BURN NOTICE Facebook page, http://facebook.com/burnnotice, fans can view video of both sequences and register their vote starting Wednesday, May 9, through Wednesday, May 23 at noon ET.  They can also share their preferences through USA Character Chatter (www.characterchatter.com <http://www.characterchatter.com> ), which harnesses and amplifies the social buzz around the series by funneling in real-time a feed of text, images, and video from all social streams including Facebook, Twitter, Flickr and YouTube. The network will drive fans to vote via on-air snipes, as well as information on the BURN NOTICE website, and call-outs on social outlets including Facebook and Twitter.

“I’m thrilled to share the creative process with our fans, who have been an integral part of BURN NOTICE – from our comic book to their interaction with the show talent on Character Chatter,” said series creator and executive producer Matt Nix. “I look forward to connecting with them as we decide between the new main title sequences, one reflecting the current style and the other taking an entirely new approach. It's a very exciting start to an action-packed sixth season.”

Last season left Michael in turmoil after his long-time on-again/off-again girlfriend and love of his life, Fiona Glennane (Gabrielle Anwar) turned herself in to the FBI on charges of terrorism in order to save him from an extreme case of blackmail. With Fiona in federal custody, Michael’s emotions and nerves hit maximum capacity as he and his crew; ex-navy seal Sam Axe (Bruce Campbell) and burned counterintelligence expert Jesse Porter (Coby Bell), must band together to hunt down Anson (guest star Jere Burns) and rescue Fiona.  Meanwhile, Michael's mother Madeline (two-time Emmy Award-winner Sharon Gless) remains the no-nonsense voice of reason for the gang. Exciting guest stars this season include John C. McGinley, Lauren Stamile, Seth Peterson, Kristanna Loken and Faran Tahir.

BURN NOTICE was created, written and executive produced by Matt Nix.  Mikkel Bondesen and Alfredo Barrios also serve as executive producers.  The series comes from Fox Television Studios and Fuse Entertainment.

 
  • catocony

    The current/original Burn Notice intro is the only intro of any TV show that I actually watch. I wouldn’t change it at all.

  • The Watcher

    Ah, come on.
    They’ve been using essentially the same intro for six years…time for a change. The visuals are still OK, but the voiceover of Michael talking about getting burned is way, way old.

  • Matheus

    Probably the longest sequences of the ones i know by heart… And enjoy saying along the TV =p

  • Hugh

    I like the intro, but I think a bit of a change will be good.

  • USAmerica1st

    No need to change it. Leave it be. “My name is Michael Westen….” “Where am I?” “Miami”. Classic!

  • DonJ1973

    It’s about time. They need to change it badly. The visuals are dated and Michael’s voice over is also so dated. especially his line about Fi being an ex, when they are now together.

  • RB

    Matt Nix, if you’re reading this…

    LEAVE

    IT

    ALONE.

    Thank you!

  • Sue R

    I love the opening sequence, and to think it would start without my being about the say “Miami” is heartbreaking! my husband waits for me to say and normally looks over and says “where is he?” before!
    In saying all this, we just can’t wait for the return just a few short weeks away now.

  • Jessie

    I actually enjoyed the new opening, but it seemed more like a promo or commercial than a title sequence that you’ll see every episode. I prefer the updated version with Jesse and the updated footage. I forget if they changed the part w/ Fiona from “Ex”girlfriend to girlfriend, but if they didn’t, maybe they should. It’s kind of been a while now since that was debated. But overall, having Michael’s whole intro is part of the style of the show to me. I say keep it!

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