ABC Season-To-Date Ratings Highlights

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

  • ABC is the No. 2 Net with Viewers, Adults 18-34 and Key Women in the Non-Sports Averages: Based on non-sports programming (to account for the inflated averages from professional and college sports coverage), ABC is the season’s No. 2 TV network in Total Viewers, Adults 18-34 and across all key Women.

 

  • ABC Beats NBC by 26% in the Non-Sport Adults 18-49 Averages and Leads by 4% Excluding the Super Bowl: In the non-sports averages, ABC overpowers an NFL-driven NBC by 26% in Adults 18-49 (2.4/7 vs. 1.9/5). And excluding just the Super Bowl, NBC’s season average drops 2-tenths of a rating point, putting NBC -4% behind ABC for the season (2.4/7 vs. 2.3/6). In fact, ABC has beaten NBC on each of the last 8 weeks this season.

 

  • ABC Demonstrates Perfect Audience Retention Year to Year: Season to date, ABC is retaining 100% of its primetime rating delivery in Adults 18-49. Looking across its schedule, ABC is up in nearly 1/3 of its half-hours among Adults 18-49 (30%).

 

  • ABC is Up the Most in the 10pm Hour: On Monday-Friday from 10:00-11:00 p.m. as a lead-in to affiliates’ late-local news, ABC is delivering solid year-to-year improvement in Total Viewers (+8%) and Adults 25-54 (+7%). In fact, ABC is up the most among the major nets on both Nielsen measures.

 

  • ABC’s Scores Strong Gains Over Last Season with Returning and New Shows: ABC claims some of TV’s fastest-growing returning series this season in Adults 18-49: “The Middle” (+4% – best-ever season), “Modern Family” (+17% – best-ever season), “Happy Endings” (+43% over Season 1), “Private Practice” (+7%) and “Shark Tank” (+29% – best-ever season). And the Net’s key new programs are substantially improving their time slots: “Last Man Standing” (+42%), “Suburgatory” (+25%), “Don’t Trust the B— in Apartment 23” (+23%), “Revenge” (+45%), “Scandal” (+33%), “Once Upon a Time” (+67%) and “GCB” (+32%).

 

  • ABC Claims Some of the Season’s Highest-Rated TV Series: ABC claims the season’s No. 1 scripted series/comedy (“Modern Family”), the No. 1 drama (“Grey’s”) and the No. 1 freshman drama (“Once Upon a Time” – TV’s top rated new drama series in 4 years). In fact, it is the 2nd straight season for “Modern Family“ to stand as TV’s highest rated scripted show, as ABC has delivered TV’s No. 1 scripted series in 6 of the last 8 television seasons. Led by “Once Upon a Time,” the Net claims 10 of the Top 20 new series this season in Adults 18-49, the most for any network.

 

  • ABC’s Wednesday Night Comedy Block Grows for the 2nd Year in a Row: For the 2nd year in a row, ABC’s Wednesday 8:00-10:00 p.m. comedy block is growing year over year with Total Viewers (+3%) and Adults 18-49 (+6%).

 

  • ABC is a Big Draw with Upscale Young Adults: Among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC is the No. 2 network for the season, beating CBS (+4%) and NBC (+22%). ABC claims 8 of the Top 25 TV series this season among high-income young adults (the most for any network), including the No. 1 entertainment series overall with “Modern Family.”

 

  • ABC is Home to the Top Broadcast Series for “Family Coviewing”: ABC is home to 7 of the Top 15 programs on the major networks this season in “Family Coviewing.” “Wipeout” and “America’s Funniest Home Videos” are the Top 2 shows overall, “Once Upon a Time” (the most coviewed drama in the last decade) is the No. 1 drama and “The Middle” is the No. 1 live-action comedy.

 

·          ABC Series Rank Among the Most Popularly Recorded and Played Back: ABC series are once again among the most popularly recorded and played back TV shows, as “Modern Family” is picking up a record-setting 2.5 Adult 18-49 rating points from the L+SD to the L+7 numbers. With a significant rise in DVR penetration year to year (41% to 44%), a total of 8 of ABC’s series add 2.0 million viewers or more on average from their initially reported totals via time-shifted viewing. In fact, “Modern” is TV’s the biggest overall gainer, picking up 4.8 million viewers via playback after its initial day of air.

blog comments powered by Disqus