ABC's 'Last Man Standing' Posts Huge Time-Slot Gains in its First Season

via press release:

At 8pm, opposite CBS’ NCIS, ABC’s season finale of Last Man Standing stood as the 2nd most-watched TV show, outdrawing the opening half-hour of Fox’s Glee by 5% and NBC’s Fashion Star by 57%.  Additionally, self-starter Last Man Standing qualified as Tuesday’s most-watched comedy, beating the season finale of Fox’s New Girl by 1.1 million viewers in the 9pm half-hour.


  • ABC’s Last Man Standing surged by double digits week to week in Adults 18-49 (+13%).


  • During its first season, Last Man Standing delivered huge time-period gains in for ABC in Total Viewers (+41%) and Adults 18-49 (+42%) over the prior season.


In the 8:30pm half-hour, Cougar Town spiked over the prior week in Adults 18-49 (+15%) and Adults 18-34 (+38%), equaling an 7-week high and an 10-week high – since 3/20/12 and 2/28/12, respectively.


Jumping over its lead-in at 9pm, ABC’s DWTS Results Show topped the opening hour of NBC’s The Voice finale by 2.4 million viewers.  In a double elimination, Disney Channel star Roshon Fegan and actress Melissa Gilbert were the next celebrities to leave the dance competition this season.


  • Despite facing The Voice finale, ABC’s DWTS Results Show retained 100% of its week-ago “Fast Affiliate” Adult 18-49 ratingBuilding week to week, the ABC unscripted series posted its top Adult 18-34 number in 5 weeks and best-since premiere numbers with key Men (M18-34/M18-49) – since 4/3/12 and 3/27/12, respectively.


During the 10 o’clock hour against the conclusion of The Voice finale, ABC’s Private Practice dominated its CBS drama competition for the 4th week running in Adults 18-34 and Women 18-34, leading CBS’ Unforgettable by 38% and 125%, respectively.

blog comments powered by Disqus