At a 2-Month High ABC's 'Modern Family' Posts its Most Competitive Finish Ever to 'Idol' in AD18-49

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via press release

For the 2nd Straight Wednesday, ABC is the Only Net Up Year to Year in Adults 18-49

 

Opposite “Idol” and the Penultimate Episode of “Survivor,” ABC’s “The Middle”

Paces Well Ahead of NBC’s “Off their Rockers” in Viewers and Adults 18-49

 

Building 11% on its Adult 18-49 Lead-in, ABC’s “Suburgatory” Hits a 10-Week High

 

Marking a 2-Month High in Adults 18-49, ABC’s “Modern Family” Nearly Ties “Idol”

To Deliver its Most-Competitive Finish Ever on the Night to the Veteran Fox Series  

 

Opposite the End of “Idol,” ABC’s “Don’t Trust the B— in Apartment 23” Ranks as

The No. 1 Scripted Show in its Slot with Adults 18-34 for the 4th Time in its 5 Airings

 

Generating Huge Year-to-Year Time-Period Improvement in Viewers and Key Adults, ABC’s “Revenge” Ranks No. 1 in its Hour with Adults 18-34 to Earn a 3-Month High

 

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday to Fox with a 2-hour “Idol” among Adults 18-34 and also qualified as the No. 2 broadcast net with Teens 12-17.

 

  • Continuing to post year-to-year gains on the evening, ABC topped the same Wednesday last year in Viewers (+15% – 7.1 million vs. 6.2 million) and Adults 18-49 (+9% – 2.5/7 vs. 2.3/6).  For the 2nd week in a row, ABC was the only broadcaster to increase its Adult 18-49 rating year to year.

 

  • Rising week to week in Adults 18-49 (+4%), the Network achieved a 10-week high on Wednesday – since 2/29/12.

 

“The Middle” (8:00-8:30 p.m.)

Leading off the night at 8:00 p.m., opposite the penultimate episode of CBS’  “Survivor: One World” and the start of Fox’s 2-hour “Idol,” ABC’s “The Middle” paced well ahead of NBC’s “Off their Rockers” in Viewers (+18% – 6.6 million vs. 5.6 million) and Adults 18-49 (+27% – 1.9/6 vs. 1.5/5). In addition, the ABC comedy beat “Survivor” among Women 18-34 (+6%).

 

“Suburgatory” (8:30-9:00 p.m.)

Surging 11% over its lead-in at 8:30 p.m. with young adults, ABC’s “Suburgatory” beat out its NBC freshman competition by double digits in its half-hour, besting a second episode of NBC’s “Off their Rockers” by 11% in Total Viewers (6.0 million vs. 5.4  million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5).  For the 8th straight original telecast, the ABC freshman comedy outdelivered the second half of “Survivor: One World” with Adults 18-34 (+13%) and Women 18-34 (+24%).

 

  • Building week to week in viewers (+3%) and young adults (+5%), “Suburgatory” equaled its best Adult 18-49 rating since February – since 2/29/12.

 

  • The ABC freshman comedy improved its slot year to year among Adults 18-49 (+5%) over original comedy programming on the year-ago evening (“Better With You” on 5/11/11 = 2.0/6).

 

“Modern Family” (9:00-9:30 p.m.)

TV’s No. 1 scripted series for the 2nd season in a row with Adults 18-49, ABC’s “Modern Family” more than doubled its lead-in at 9:00 p.m. to finish as Wednesday’s definitive No. 1 scripted program, outperforming runner-up CBS’ “Criminal Minds” by 54% (4.3/12 vs. 2.8/8).

 

  • Posting its most-competitive finish ever, “Modern Family” nearly tied “American Idol” as the No. 1 TV show of the night in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share).   Beating “Idol” by wide margins on the night in Adults 18-34 (+24% – 3.6/11 vs. 2.9/9) and Women 18-34 (+15% – 4.5/13 vs. 3.9/12), “Modern Family” was Wednesday’s No. 1 TV show overall for its 3rd straight original airing on both counts.

 

  • “Modern Family” scored its best numbers in 2 months, up over the prior week in both viewers (+3%) and young adults (+5%) – since 3/14/12.  Featuring a visit to Disneyland, the ABC comedy spiked 27% in Teens 12-17 week to week to deliver its top-rated telecast in more than 4 months –since 1/4/12.

 

“Don’t Trust the B— in Apartment 23” (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the end of “Idol,” ABC’s “Don’t Trust the B— in Apartment 23” stood as the No. 1 scripted show in its slot for the 4th time in its 5 telecasts with Adults 18-34 (2.0/6) and Women 18-34 (2.8/8). 

 

  • ABC’s “Don’t Trust the B— in Apartment 23” drew its biggest audience (5.8 million) in 3 weeks and posted a best-since debut number with Women 18-34.

 

“Revenge” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC’s “Revenge” finished a strong No. 2 in Total Viewers (7.0 million) and Adults 18-49 (running within 2-tenths of a rating point of the “CSI” season finale – 2.2/6 vs. 2.4/7), while delivering the No. 1 position in the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).  The ABC freshman drama dominated NBC’s veteran “Law & Order: SVU” in the hour with Total Viewers (+23%), Adults 18-49 (+29%) and Adults 25-54 (+17%).

 

  • Building week to week in Adults 18-49 (+5%) and Adults 18-34 (+13%), “Revenge” marked its highest rating in 3 months on the latter measure – since 2/15/12.

 

  • The Disney-owned drama generated huge year-to-year gains in the hour, outdelivering original programming on the same night last year in Total Viewers (+84%), Adults 25-54 (+42%) and Adults 18-49 (+38%).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 05/09/12.

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